Improve Lead Quality
Get ahead of the competition with first-party data integration!
Advanced Lead Generation Services
We excel in generating high-quality leads for professional services companies. Since not all leads are created equally, we optimise our efforts to attract and cultivate high-quality leads by implementing advanced marketing strategies alongside standard Google Ads management techniques.
At One PPC, our dedication lies in assisting you in enhancing lead generation while simultaneously reducing the cost per customer for your business. Our team comprises certified and experienced professionals who possess a wealth of expertise in improving lead quality for both nationwide and local service providers
Data Integration
We can help integrate your CRM, financial, email and other systems with Google Ads
Complete Sales Funnel
We build marketing funnels from direct response to branding, generating the best ROI
Better Lead Quality
Go beyond standard cost per lead events by optimising for customers
Marketing Automation
Send leads to the sale department or enrol them in a lead nurturing cycle.
Superior Reporting
See which keywords become customers. Measure cost per lead, cost per sales deal and cost per customer.
Improved Optimisation
Using first-party data you will capture more conversions and therefore improve bid accuracy and ROI.
Go Beyond Cost Per Lead
Discover the difference with our advanced lead generation services.
We improve lead quality by optimising your Google Ads campaigns through tracking offline conversions, integrating your CRM and payment systems, and delivering efficient marketing automation. Allow us to assist you in achieving exceptional results in your industry, target market, and objectives.
CRM Integration
Integrating a CRM with Google Ads enhances both the quantity and quality of leads. The CRM provides valuable insights into lead behavior, enabling smarter bidding strategies to attract better prospects. It also improves lead nurturing, facilitating a seamless sales process.
Furthermore, the CRM offers a comprehensive view of the customer journey, allowing for accurate attribution of sales to specific advertising efforts allowing us to drive more revenue growth.
Offline Conversion Tracking
Tracking offline conversions has become increasingly essential as third-party cookies are being phased out and online privacy regulations continue to evolve. In this changing landscape, businesses must adapt strategies to ensure accurate measurement and optimisation of their marketing efforts.
Relying solely on third-party tracking alone may no longer be sufficient,
Capturing more 1st party data by associating the click ID with a contact record, any conversions not recorded online offline can be synchronised back to Google Ads.
Advanced Bidding
Within the realm of advertising strategies, service companies have traditionally been fixated on optimising their objectives for a cost per lead by utilising target CPA. The primary aim has been to acquire the highest number of leads while keeping costs to a minimum.
However, we present a more sophisticated approach. By accurately tracking the progression of a lead, we optimise your bidding strategies to generate top-quality leads instead of simply pursuing quantity. Rather than relying on a lead event for optimisation, our focus shifts to a later stage in the lead lifecycle, such as a qualified lead, sales proposal, or even a converted customer.
Lead Ad Form Extensions
Recording leads directly from Ads using lead form extensions works well for some service-based industries – particularly urgent requirements.
Integrating with your email, website or CRM system is the most efficient way of responding to leads quickly and efficiently
Take Your Lead Generation to New Levels
In CRM advertising, integrating 1st party data, offline conversion tracking, Customer Match, lead form ad extensions, and marketing automation is crucial. Direct customer data enables personalised campaigns, offline conversion tracking provides a holistic view of online-to-offline interactions, Customer Match tailors ads to segments, lead form ad extensions streamline data capture for quick follow-up, and marketing automation boosts efficiency in tasks and scalable, personalised communication, contributing to an effective CRM strategy.
First-party data is collected through interactions with website users or customers, offering insights into customer behaviours, interests, preferences, demographics, purchase history, and interactions. This data encompasses information from various systems, including CRM, payment processors like Stripe, and email marketing systems.
Better Targeting:
We use this data to complement native targeting options provided by Google Ads, resulting in higher engagement and conversion rates.
Improved Ad Performance:
We also use first-party data to optimise ad performance by providing insights into which ads and messaging are most effective, increasing lead quality and conversion rates.
Improved Retargeting Lead Nurturing:
Using first-party data to identify users who have previously interacted with you, allows us to retarget these users with ads designed to re-engage them and drive conversions.
Better Reporting & Measurement of Campaign Effectiveness:
Tracking offline conversions allows for a more accurate measurement of the impact of your online advertising efforts on offline conversions, such as sales completed through channels like phone, face-to-face, and email.
Optimised Bidding:
Offline conversion tracking provides valuable data about the customer types most likely to convert. Syncing lead lifecycle stages from a CRM offers Google lead quality data, enabling the optimization of bidding and targeting strategies. This ensures that ads are shown to your most valuable audiences.
More Accurate Attribution:
Syncing lead lifecycle stages from a CRM allows us to identify which leads convert from specific campaigns or keywords, thereby increasing profitability through more accurate attribution.
Improved Adverts:
Analysis of data from offline conversion tracking yields insights into the most effective messaging and offers for driving offline conversions. This information is then used to create more compelling ads that resonate with customers.
Integration with your marketing stack:
We integrate Google Customer Match with your marketing stack, such as CRM software to create a seamless workflow that improves your overall efficiency and effectiveness.
Save time and streamline your workflow:
By automating the process of adding new customers to your Customer Match audience within Google Ads, we save time and eliminate the need for manual data entry.
Enhance your advertising and remarketing efforts:
By automating the process of adding new customers to your Google Customer Match audience, we improve the timeliness, accuracy and relevance of your advertising and remarketing campaigns.
Integrate Lead Forms with your marketing stack:
We integrate Google Customer Match with your marketing stacks, such as CRM software, email marketing platforms, and more. This can help you create a seamless workflow that improves your overall efficiency and effectiveness.
Save time and streamline your workflow:
By automating the process of adding new customers to your Customer Match audience within Google Ads, we save time and eliminate the need for manual data entry.
Enhance your advertising and remarketing efforts:
By automating the process of adding new contacts to your Google Customer Match audience, we improve the timeliness, accuracy and relevance of your advertising and remarketing campaigns.
Marketing automation shortens the lead lifecycle and converts more prospects into customers through accurate tracking, improved lead nurturing, effective lead scoring and efficient sales processes, improving lead quality, and driving more conversions. For Google Ads, this involves integrating your CRM with the ad platform.
Lead Nurturing
Automate lead nurturing processes through the integration of your CRM system with Google Ads Lead Form extensions and Google Customer Match allowing for triggering targeted ad campaigns and email campaigns designed to push leads down the funnel. By syncing lead lifecycle stages from a CRM, we can identify prospects who are still in the consideration or research stage and create targeted ads that help move them down the funnel to increase the likelihood of conversion.
Customer Journey Reporting
We help businesses automate reporting processes by integrating a CRM system with Google Ads, resulting in regular updates on advertising performance, lead quality, lead progression and conversion rates.
Conversion Rate Improvement
We help businesses create more targeted ads and landing pages by using a CRM system to track user engagement behaviour. This improves conversion rates and moves leads further down the sales funnel.
Lead Scoring & Value Based Conversions
Score leads based on lead quality variables such as likelihood to convert or sales opportunity value.
Our Flexible Subscription Model
We believe in providing you with the flexibility to adjust your advertising as needed, without the burden of a long-term contract. That’s why we offer a monthly subscription model, giving you the freedom to make changes as needed.
Our subscription model allows us to work closely with you to understand your business goals and to create a tailored advertising strategy that meets your specific needs. We are committed to providing you with the best possible service and helping you achieve success.
Hourly Rate
. We only believe in providing a comprehensive service. We do provide flexible pricing based on the time required to manage your account. We work with you to get the best results for your industry, target market, and goals.
Book a Free Consultation
Telephone call to understand your business and provide recommendations how we can potentially be of service.