Our Approach

Learn more about how we help clients like you become more successful through effective advertising. 

How we Achieve Success

Increase ROI on Every Google Ads Campaign with One PPC

Increase Leads & Sales

We focus on getting results and making every penny count

Provable ROI

Scientific approach to track web leads, phone calls and sales

Lower CPA

Reduce cost per acquisition and get more conversions and deliver bottom-line results.

Complete Sales Funnel

We build marketing funnels from direct response to branding, generating the best ROI

Precise Targeting

We target your customer persona with demographics, locations and more.

Test, Experiment, Improve.​

Expand Campaigns and implement new techniques. Monitor visitor behaviour and create advert split tests.

about us img 01

Our Winning Approach

Google Ads Management Process

One PPC  leveraging Google’s powerful advertising platform to drive conversions, be that more leads or sales. 
Google Ads allows your business to connect to its specific target market. Our expert approach lets us build effective Ad campaigns to grow your leads and sales, and online presence.

1. BUSINESS ANALYSIS & RESEARCH

2.CAMPAIGN SETUP & LAUNCH

3. TEST & OPTIMIZE & SCALE

4. MANAGEMENT & REPORTING

We start our Google Ads management process by understanding your business offering, USP’s and target customers.

We review your website and Google Analytics data to highlight possible anomalies that could limit the effectiveness from the outset.

We research your competitors advertising presence to learn where they are getting the most traffic from.

We review your account to identify quick-win opportunities and deliver a plan for ongoing growth.

We write ads to test which parts of your business offering appeals most to your current & prospective customers.

We combine creative and analytical skills to write and design beautiful, unique and engaging ad copy. We tailor ad copy by targeting options used like keywords, websites and audiences.

We configure bidding strategies, custom ad scheduling and geographical targeting that best fit your industry, company and advertising goals.

Using our in-depth knowledge of PPC advertising, we set up, optimise and manage Adwords to help you achieve better results.

Effective account structure improves reporting and easier change management. Good account structure makes AdWords management easier for us, as well as making AdWords easier for you to understand.

We organise and structure your AdWords account based on your advertising goals, account performance history, website landing pages and our experience. Keywords and other targeting methods are organised into campaigns based on the services or products you offer.

We identify keywords that your prospective customers use to find companies who supply the products or services that you offer. We use the Google Keyword Planner, Google Webmaster and other tools to identify qualified lists of keywords.

Using Google Analytics data alongside AdWords reporting shows us what happens on your landing page and website after your adverts get clicked on. Google Analytics helps us measure which areas of the AdWords account are working best and which areas can be improved.

As part of our AdWords management service, we also track website health and performance metrics such as page load time and other key performance indicators like bounce rate, average session duration, returning visitors, exit pages, landing page performance and more!

Conversion tracking records leads and sales within Google Ads, which lets us optimise and manage AdWords using your website behavioural data.

We can set up telephone call tracking, web to lead tracking, and e-commerce tracking – all conversion actions recorded.

Google Tag Manager (GTM) provides more advanced tracking capabilities including conversion & event tracking, Dynamic Remarketing, GA and more. For advanced GTM implementations, a one-off setup fee may apply.

We communicate by email, scheduled phone calls and screen shares. We also provide a summary and detailed reporting using tools such as Google Data Studio.

See exactly how and where your advertising budget is spent and how ROI is achieved. We set up live interactive reports from your AdWords account using Google Data Studio.

See how your AdWords account is performing in a few seconds and compare to historical performance. Our report provides summaries with a range of graphs, charts, tables and widgets, as well as supporting detail.

We control advertising costs and meet profit targets by using a combination of bidding strategies and budgets. We optimise and manage your AdWords account to ensure the areas with the best advertising return are spending the most budget.

We manage AdWords for advertising objectives such as cost per acquisition (CPA), return on ad spend (ROAS) or brand position objectives.

We test a control ad version against another 1-2 versions to get the best mix of CTR, Conversion rate and conversions per impression.

We expand your existing keyword list as we acquire new data. We add the relevant search terms your ads appear for and optimise them for higher conversions.

We analyse the search terms your ads appear for and optimisze them for higher conversions.

Comprehensive Google Advertising Services

Our expert team works to leverage lucrative results, using data to fuel your strategy.

Search Remarketing (RLSA)

Retarget past website visitors as they search on Google. Tailor bids and ad copy optimisations.
Increase search volume using wider keywords for past website visitors that you don’t usually bid on.

Dynamic Search Ads (DSA)

DSA complements your existing keyword-based campaigns to reach the long tail search terms.
DSA ads look like text ads, but the headlines and landing pages are generated dynamically from the search phrase and your website content. Combine with remarketing search lists.

Remarketing Display

Retarget your past website visitors as they browse the internet. Target people that did not convert, or upsell to existing customers for up to 540 days since the last site visit.

Custom Intent

You can set up a custom audience in your Display, Discovery, Gmail and Video campaigns by adding specific keywords, URLs and apps related to your product or service.

Gmail Ads

Gmail Ads works with most of the display targeting options that work with Gmail Ads include keywords, affinity audiences, demographics, topics and similar audiences.

Similar Audiences

Target people who have shared characteristics with your past website visitors. Create focused audiences by combining similar audiences with known target audience interests, demographics and more.

In-Market Audiences

Also known as behavioural targeting or interests’ targeting. Show ads to people comparing or researching services and products across the web within your industry categories.

Managed Placements

Placement targeting selects individual websites to show Google adverts on. For example, you can just show adverts in online newspapers like the dailymail.co.uk, guardian.co.uk, thesun.co.uk, mirror.co.uk, independent.co.uk etc. Run ads on an entire site or just the most relevant pages for your industry.

What's Covered

Thank you for considering One PPC to submit a proposal for a Google advertising partnership with yourselves. With each of our clients, we bring the same level of creative energy and attention to detail. We believe our services will be of real value to you and your team, and we look forward to developing a long and positive relationship.  Our services have a long and successful track record with reviews in the excellent ranking. (Please check our client reviews)

We are confident that you will find us to be of exceptional value to you and your team, and we look forward to developing a long and positive relationship. We work on a flat rate of £50 per hour and our policy is the opposite of the current industry norm which is that of binding clients to long drawn-out contracts.

We do not require long-term contracts of any sort. Instead, we operate a rolling monthly subscription that renews each calendar month.
Our aim is to earn the renewal of your business on a monthly basis by way of successful campaign performances, transparent communication, continuing collaboration, and personal hands-on support in terms of ongoing tweaking as required.

This a brief outline of our internal structure, intended to provide a broader overview of how we work. We vigorously endeavor to provide each account the level of attention and dedication it requires in order to maximize efficiency and profitability

Google is the world’s largest search and display platform with billions of users globally. Google Ads are advertising methods of targeting Google users based on their search and display behaviours across the internet, including demographics, behaviors, and interests.

Google Ads is a rapidly developing advertising platform with new features and techniques for finding new prospects and customers emerging all of the time. Some audience targeting options are more suited for measurable cost per acquisition 

We consider ourselves to be the digital marketing partner of our clients, and we take a real interest and pleasure in the growth of each company that comes under our wing. While we’re a boutique agency, we deliver big results, and on a consistent basis, we outperform most other agencies (based on historical data, please check our reviews). Each client receives attention as a unique entity and our campaigns are developed purposefully and methodically to each individual organization’s requirements. 

As an agency specializing in Google Ads and Facebook Ads that has been awarded the coveted Google Ads Premier Partner Certification, we are handsomely equipped to help you fully maximize the benefits of Google advertising.

Upon request, we shall develop a proposal based on your website, as well as any communication we have had to date. If anything contained here is unclear, or you’d like to discuss the proposal in more detail, please don’t hesitate to reach out to us. We are always here to help and we look forward to working with you.

Marketing nowadays is about understanding and employing data metrics and not just making assumptions. 

Sure, having ideas to start with is a great platform, but combining this with using real quantitative data to measure and optimise performance is the crucial, essential key. 

Part of what we love about digital marketing is its transparency. You get all the information we get, including regular reporting, administrative access, and scheduled strategy calls. 

We’re going to make mistakes (at least we’re honest), but resolving issues and constant refining of the game plan is what ultimately results in long-running and exceptionally effective ad campaigns.

These are our values, and these are what we bring to every client relationship.

Our team consists of a team of outstanding advertising professionals and inbound marketers. Advertising, at its core, is a personal medium, and we’re bringing the human factor back to an industry in which it is too often forgotten.

 We’re focused on human-centric campaign management, with a healthy helping of sophisticated automation and organization utilizing best-in-class software, research platforms, and agency tools.

How do you know if all of this is working? Don’t worry – we provide reports including all the valuable campaign metrics and results. All data is pulled directly from your Google Ads or Analytics accounts, but it’s presented in a much more structured and organised way than the actual Google Ads dashboard itself.  

Weekly, monthly and quarterly, you’ll receive (right in your inbox), a report that reviews all the updated combined data. The weekly report will also include a performance comparison of the past week with the entire week before last. Monthly reports are the same thing, but the data is pulled over the course of the entire month and compared with the data from the month before last. The reports are highly client customizable and can include/exclude virtually any desired metric or key performance indicators in your account.  

Some of the standard elements of the reports are:  

  • Click-Through Rate  & Relevant Score  
  • Cost Per Click  & Overall Cost
  • Conversion Rate, Number of conversions, CPA, ROAS  
  • Top ads / Ad Sets / Campaigns 
  • Geographical Reports, Hour Of The Day Chart 
  • Performance By Device (mobile/tablet/desktop).

Time Frame

45 min – 1hr phone call with your company and your One PPC account management. Account Analysis to learn your key performance metrics such as spend, target cost acquisition CPA

We’ll use a number of different tools and strategies to learn as much as possible about your industry and present you with a thorough analysis tracking the advertising footprint of your biggest competitors.

Working collaboratively designing a long term campaign strategy while  building out new campaigns, restructuring current campaigns, and making  sure all setting are configured properly

We build a range of ad formats using existing imagery and copy assets.  Ad Types such as:

  • Text Ads
  • Image Ads
  • Video Ads Conversions
  • Dynamic Ads

with a range of formats.

Testing conversions to ensure they are tracking properly. Integrating Google Analytics if applicable.  

We’ll send you your Google Tag Manager container code for your developer to install, or we can install it for you after being granted backend access to your website. 

Phone call with your account management team to review all our work and get approval from your end to push new campaigns live.

Ongoing optimisations and regular strategy calls, along with everything else we do to increase campaign performance. Scheduling of your monthly strategy calls.

Contract

One PPC shall deliver Google Ads management services as a rolling month-to-month subscription contract. No long-term contract is required, but we can provide this if you prefer. 

We agree to use our best efforts to fulfill and exceed your expectation on the deliverables listed above. You agree to aid us in doing so by making available to us required information pertaining to your website and to cooperate with us in expediting the work.

Terms of payment covering billing schedule and client agreement to pay. 

We’re sure you understand how important it is that you pay our invoices timeously.

A positive working relationship is always best maintained via a mutual understanding of our responsibility to keep the project moving forward efficiently and yours of regular payment as per the agreed payment schedule. 

Payment is made monthly in advance, as part of the rolling month-to-month subscription contract. 

You agree to pay our initial (1st) invoice upon receipt which will act as a payment for month one. The invoice for month two will be sent 7 days before the monthly renewal date. 

Every invoice after the first month will have 7-day payment terms. 
In the event payment is not made, One PPC reserves the right to stop work until payment is received.

You have the right to pause or cancel the month-to-month contract subscription services. One PPC does require confirmation  7 working days before the next month’s renewal date.

One PPC acknowledges its responsibility, both during and after the term of its appointment, to use all reasonable efforts to preserve the confidentiality of any proprietary or confidential information or data developed by One PPC on behalf of {client_name} or disclosed by {client_name} to One PPC

This includes but is not limited to GDPR. If you need us to sign an NDA we can do so, or we can provide our own mutual NDA.

  1. Please read the contract on the previous page to ensure that all the details involved are clear regarding our working together. 

  2. It’s really important to us that everything is transparent and understood from the beginning so that we lay a solid foundation for a great working relationship.

  3. If you have any questions at all, please let us know. We’re happy to clarify any points and there may be some items that we can sort out together. We’re committed to finding the best way to work together.

  4. Once you feel confident about everything and are ready to move forward, please click the ‘sign here’ button below.

  5. Sign in the box that pops up to make the acceptance official.

  6. Once we receive notification of your acceptance, we’ll contact you shortly to sort out the next steps and get the project rolling.

  7. If you’d like to speak to us by phone to discuss a proposal, don’t hesitate to call us.

Client Focused

We provide an innovative approach to every client we partner with using a mix of best practises combined with the unique elements of each industry.

SMB Pricing

Our affordable packages offer a range of starting options, along with scaling over time.

Expert Advertisers

We consistently deliver projects with a creative approach, knowledge, transparency and commitment to your success.

Case Study

Chatterbox Walls

Quality, care, and print accuracy are at the heart of their services, so it was important for Chatterbox Walls to work with an agency that understood these values. They chose to partner with our Google advertising agency to achieve:

0 %
increase in website conversion rate
0 .0
Return On Ad Spend
0 %
increase in quarterly revenue
Scroll to Top