Why AdWords Shopping Ads?
Track Sales in AdWords & Google Analytics
Match search terms with Product Images & Prices
Product Specific landing Pages
More Qualified Traffic
Run Text Ads and Product Ads at the same time
Bid by product category, ID, brand and more
Optimise by product category, brand, ID or custom labels
Datafeed Analysis
Google AdWords Shopping Setup & Management
1. ADVERTISING RESEARCH & ANALYSIS
2. BUILDING & CONFIGURING YOUR ACCOUNT
3. ADWORDS CONVERSION TRACKING & GOOGLE ANALYTICS
4. ADWORDS MANAGEMENT, TESTING & OPTIMISATION
We review your Shopping campaigns and datafeed to identify all the quick win opportunities and also provide a longer term plan for ongoing growth.
We research your competitors advertising presence to learn where they are getting the most traffic from.
We configure the bidding strategy that best fits your products and advertising goals.
We organise your campaigns in a retail-centric view of your products. Initially we organise your shopping campaign by Google category, retail brand or product type. Then we subdivide further using the product attributes that is most meaningful for the products you offer. We may also use custom labels depending on the number of products. Finally we set bids at the product ID/SKU level based on the return on ad spend.
We complete a quality check on your current data feed for Google Merchant Centre. If you don’t already have a data feed, we build and optimise this using our Shopping Data Feed Manager. All we require is an xml url of your product catalog, and we can add in both missing mandatory and optional product attributes not updated in your shopping cart.
Track sales using Google Analytics e-commerce from all traffic sources including AdWords.
In order to manage and improve the campaigns, we use conversion tracking to record sales revenue with AdWords. This customer conversion data is then used to optimise Google Shopping.
Scheduled weekly and monthly reports showing your company’s total sales revenue and costs. SKU/Product ID sales reports showing ROI by product. Each report is taken directly from your AdWords and Google Analytics accounts and shows performance comparisons over time.
Shopping campaigns can be organised using a hierarchical structure of product attributes. For example, segment by Google Category, Product Type or Brand then subdivide by other product attributes to provide a retail-centric in line with your website and/or catalogue.
The final sub-divide will be product ID/SKU which makes it easier to bid by product ROI instead of by category.
We analyse the search terms your ads appear for and optimise them for higher conversions.
Google Shopping does not use keywords, and therefore has no match type other than the default broad match. We set up exact match negative keywords combined with standard broad match negatives to ensure your ads don’t appear for irrelevant searches on Google. This boosts your CTR and gets your product adverts into more competitive auctions.
Expanding your campaign to cover more searches and providing a higher ROI is the cornerstone of our service.
AdWords Shopping Features Summary
AdWords Shopping Management: Monthly Plans
Grow your AdWords Shopping campaigns with a comprehensive service and flexible pricing based on your requirements. Fixed monthly pricing is listed as budgetary and we also offer custom plans or by the hour services. If you spend more than £10,000 per month on AdWords Shopping, pricing is provided upon request as either a fixed monthly price or an hourly rate.
All plans have no initial setup fees other than the monthly management fee. The pricing is vat exclusive.
Customer Testimonials
Why One PPC Ltd ?
x5 AdWords Certified Partner
Google Shopping Certified
No Contracts, Just Results
Pay as you go for results.
Over 150 Reviews
+150 Online Reviews
Free AdWords Audits
Shopping feed and product group audit.
Flexible terms
Pay Monthly, or by the hour.
Quality Guarantee
30 day money back guarantee
AdWords Ecommerce Management FAQ
We offer written and screen share audits. The screen share audit is covered in more detail on its own page.
To be eligible your company should have used AdWords for over 30 days.
Temporary read only access to your Adwords account and Google Analytics. We provide assistance to this upon booking the audit.
The next step is to signup for monthly management. This is of course 100% optional. Budgetary pricing for monthly management is provided on our services pages,