Improve Lead Quality
Convert more Facebook leads
into customers with CRM Integration
Better Lead Quality
We optimise for leads more likely to become customers by using offline conversion tracking
CRM Integration
We integrate Facebook Ads with your CRM and other marketing systems, giving you a competitive edge
Complete Sales Funnel
Reach your ideal customers at every stage, from awareness and consideration to conversion.
Superior Reporting
Measure not just the cost per lead, but also the cost per customer and the total revenue generated.
Improved Targeting
We leverage your first-party data to enhance targeting and optimise campaigns.
Marketing Automation
Nurture leads on and off Facebook to qualify them before handing them to sales.
Advanced Lead Generation Strategies
Looking to elevate your Facebook Ads management? Our specialist lead generation services are precisely what you’ve been searching for. We go above and beyond industry-standard Facebook Ads management techniques and strategies by also leveraging advanced methodologies to generate high-quality leads for professional services companies.
Go Beyond Cost Per Lead
Whether you’re utilising Facebook Lead Ads or Website Conversions, prioritising lead quality over quantity is crucial for success with Facebook Ads.
While generating a large volume of leads may seem appealing using Facebook Lead Ads, the true value lies in ensuring that these leads are genuinely interested in your offerings and have a higher likelihood of converting into qualified prospects and paying customers.
We enhance lead quality by using first party targeting and optimisation alongside offline conversions. This enables Facebook Ads to score lead quality, helping train Facebook’s AI bidding to find more similar quality leads. This approach not only aids in lead generation but also focuses on obtaining the best mix of quantity and quality for growth.
Offline Conversion Tracking
With Offline Conversion Tracking, we enhance reporting and measurement while training Facebook’s AI to optimise for high-quality leads that convert into customers.
View sales revenue directly in Facebook Ads, imported from your CRM, to identify what works and where to improve.
CRM Integration
Integrating your CRM with Facebook Ads enhances results by combining Facebook’s reach with your data, enabling better audience targeting, improved lead quality, and increased sales.
Custom Audiences
Gain a competitive advantage by integrating your first-party data with Facebook Ads through CRM integration.
We connect your CRM to Google Ads to create dynamic Custom Audiences that update in real-time, enabling your campaigns to target and optimise for individuals who closely match the profiles of your existing customers, ensuring smarter bidding and better auction outcomes.
Marketing Automation
Integrating Facebook Ads with your CRM enables powerful lead automation, streamlining the entire customer acquisition process.
We setup automatic lead capture, where user data from Facebook Ads is instantly synced with your CRM, eliminating manual data entry and ensuring accurate and immediate lead availability.
Take Your Lead Generation to New Levels
Key milestones, such as issuing a quote (qualified lead) or closing a contract (converted lead), are captured as offline conversions, providing a complete view of the lead journey. This approach delivers deeper insights into campaign performance and ensures your efforts are aligned with critical outcomes like revenue growth and customer acquisition.
Additionally, our strategy focuses on optimised bidding by training Faeebook’s AI to prioritise events deeper in the sales funnel rather than just lead form submissions. By syncing CRM data, including lead lifecycle stages and scores, we refine bidding and targeting strategies to focus on high-value audiences, maximising ROI and driving meaningful results.
Improved Re-Targeting
Automatically upload CRM lists to identify Facebook users who have already shown interest in your services, we can create more targeted ads and adjust your bidding strategies to maximise conversion rates.
Syncing lead lifecycle stages from a CRM also helps us with retargeting efforts to show targeted ads that incentivise the prospect to buy from you.
Refined Ad Messaging:
Leveraging insights derived from offline conversion tracking analysis, we gain a nuanced understanding of which messaging and offers are most potent in driving offline conversions. Armed with this knowledge, we craft more compelling ads that resonate effectively with your target audience, maximising engagement and conversion potential.
We help you capture leads directly on Facebook with Lead Ads to your CRM or email platform.
Streamline lead capture:
When a new person submits a lead form, we configure this to automatically send the lead data to your CRM or email marketing tool, allowing you to follow up with the lead quickly and efficiently.
Reduce manual data entry:
Eliminate the need for manual data entry when new leads come in. This can save your team time and reduce the likelihood of errors or data inconsistencies.
Improve Follow-Up:
By automating lead capture and follow-up, we can help ensure that leads are responded to quickly and effectively, increasing your chances of converting them into customers.
Marketing Automation for Google Ads is a key service we offer to streamline targeting, engagement, and lead nurturing by automating essential tasks such as ad delivery, lead follow-ups, and audience segmentation. This automation helps shorten the lead lifecycle, improve lead quality, and convert more prospects into customers by leveraging accurate tracking, enhanced lead nurturing, effective lead scoring, and efficient sales processes.
Through seamless integration of Google Ads with your marketing automation tools or CRM, we ensure your campaigns operate efficiently, stay aligned with your overall marketing and sales strategies, and are optimised to deliver maximum ROI and drive business growth.
Lead Nurturing: Automate the nurturing process by integrating your CRM with Google Ads to trigger targeted ad and email campaigns designed to guide leads further down the funnel.
Lead Scoring & Value-Based Conversions: Evaluate leads based on quality factors like likelihood to convert or potential sales value, enabling smarter bidding strategies and optimising your budget for high-impact prospects.