Improve Lead Quality
Convert more Facebook leads into customers with CRM Integration
One PPC: Optimising for High-Quality Leads
Discover how One PPC elevates your campaigns with smarter strategies, better data, and full-funnel optimisation.
Better Lead Quality
We optimise for leads more likely to become customers using offline conversion tracking.
CRM Integration
We integrate Facebook Ads with your CRM and other marketing systems, giving you a competitive edge
Complete Sales Funnel
We integrate Facebook Ads with your CRM and other marketing systems, giving you a competitive edge
Superior Reporting
Measure beyond cost per lead to include cost per customer and total revenue.
Improved Targeting
We leverage your first-party data to enhance targeting and optimise campaigns.
Marketing Automation
Qualify leads on and off Facebook before passing them to sales.
Advanced Lead Generation Strategies
Looking to elevate your Facebook Ads management? Our specialised lead generation services go beyond standard approaches, using advanced strategies to deliver high-quality leads for professional services companies.
Go Beyond Cost Per Lead
Whether using Facebook Lead Ads or Website Conversions, focusing on lead quality over volume is key to success. While Lead Ads can generate high volumes, the real value comes from attracting prospects who are truly interested and more likely to convert.
We boost lead quality by combining first-party data, offline conversions, and AI-driven optimisation. This allows Facebook to score leads and refine its bidding to attract more high-quality prospects, ensuring the right balance between quantity and quality for growth
Offline Conversion Tracking
With Offline Conversion Tracking, we enhance reporting and measurement while training Facebook’s AI optimise for high-quality leads that convert into customers.
View sales revenue directly in Facebook Ads, imported from your CRM, to identify what works and where to improve.
CRM Integration
Integrating your CRM with Facebook Ads enhances results by combining Facebook’s reach with your data, enabling better audience targeting, improved lead quality, and increased sales.
Custom Audiences
Gain a competitive advantage by integrating your first-party data with Facebook Ads through CRM integration.
We connect your CRM to Facebook Ads to create dynamic Custom Audiences that update in real-time, enabling your campaigns to target and optimise for individuals who closely match the profiles of your existing customers, ensuring smarter bidding and better auction outcomes.
Marketing Automation
Integrating Facebook Ads with your CRM enables powerful lead automation, streamlining the entire customer acquisition precess.
We setup automatic lead capture, where user data from Facebook Ads instantly synced with your CRM, eliminating manual data entry and ensuring accurate and immediate lead visibility.
Take Your Lead Generation to New Levels
Tracking offline conversions is a core service we provide to help businesses uncover the real-world impact of their Facebook Ads campaigns. While Facebook Ads tracks online leads as conversions through its website tracking script, we go a step further by integrating your CRM to log each stage of your sales pipeline as a conversion.
Key milestones, such as issuing a quote (qualified lead) or closing a contract (converted lead), are captured as offline conversions, providing a complete view of the lead journey. This approach delivers deeper insights into campaign performance and ensures your efforts are aligned with critical outcomes like revenue growth and customer acquisition.
Additionally, our strategy focuses on optimised bidding by training Faceook’s AI to prioritise events deeper in the sales funnel rather than just lead form submissions. By syncing CRM data, including lead lifecycle stages and scores, we refine bidding and targeting strategies to focus on high-value audiences, maximising ROI and driving meaningful results.
Improved Re-Targeting
Automatically upload CRM lists to identify Facebook users who have already shown interest in your services, we can create more targeted ads and adjust your bidding strategies to maximise conversion rates.
Syncing lead lifecycle stages from a CRM also helps us with retargeting efforts to show targeted ads that incentivise the prospect to buy from you.
Refined Ad Messaging:
Leveraging insights derived from offline conversion tracking analysis, we gain a nuanced understanding of which messaging and offers are most potent in driving offline conversions. Armed with this knowledge, we craft more compelling ads that resonate effectively with your target audience, maximising engagement and conversion potential.
We help you capture leads directly on Facebook with Lead Ads to your CRM or email platform.
Streamline lead capture:
When a new person submits a lead form, we configure this to automatically send the lead data to your CRM or email marketing tool, allowing you to follow up with the lead quickly and efficiently.
Reduce manual data entry:
Eliminate the need for manual data entry when new leads come in. This can save your team time and reduce the likelihood of errors or data inconsistencies.
Improve Follow-Up:
By automating lead capture and follow-up, we can help ensure that leads are responded to quickly and effectively, increasing your chances of converting them into customers.
Marketing Automation for Facebook Ads is a key service we offer to streamline targeting, engagement, and lead nurturing by automating essential tasks such as ad delivery, lead follow-ups, and audience segmentation. This automation helps shorten the lead lifecycle, improve lead quality, and convert more prospects into customers by leveraging accurate tracking, enhanced lead nurturing, effective lead scoring, and efficient sales processes.
Through seamless integration of Facebook Ads with your marketing automation tools or CRM, we ensure your campaigns operate efficiently, stay aligned with your overall marketing and sales strategies, and are optimised to deliver maximum ROI and drive business growth.
Lead Nurturing: Automate the nurturing process by integrating your CRM with Facebook Ads to trigger targeted ad and email campaigns designed to guide leads further down the funnel.
Lead Scoring & Value-Based Conversions: Evaluate leads based on quality factors like likelihood to convert or potential sales value, enabling smarter bidding strategies and optimising your budget for high-impact prospects.
Book FREE Consultation Now!
Step One = 15-30-minute call to understand your business and provide more context before the screen share and written audits are completed.