Improve Lead Quality
Convert more Facebook leads
into
customers with CRM Integration
Better Lead Quality
Go beyond standard cost per lead events by optimising for customers
Data Integration
We can help integrate your CRM and other systems with Facebook Ads
Superior Reporting
Measure not only cost per lead, but also cost per customer, or even cost per sales quote etc.
Complete Sales Funnel
We build marketing funnels from direct response to branding, generating the best ROI
Marketing Automation
Send leads to the sale department or enrol them in a lead nurturing cycle.
Improved Optimisation
Using first-party data you will capture more conversions and therefore improve bid accuracy and ROI.
Advanced Lead Generation Strategies
Looking to elevate your Facebook Ads management? Our specialist lead generation services are precisely what you’ve been searching for. We go above and beyond industry-standard Facebook Ads management techniques and strategies by also leveraging advanced methodologies to generate high-quality leads for professional services companies.
Go Beyond Cost Per Lead
Whether you’re utilising Facebook Lead Ads or Website Conversions, prioritising lead quality over quantity is crucial for success with Facebook Ads.
While generating a large volume of leads may seem appealing using Facebook Lead Ads, the true value lies in ensuring that these leads are genuinely interested in your offerings and have a higher likelihood of converting into qualified prospects and paying customers.
We enhance lead quality by using first party targeting and optimisation alongside offline conversions. This enables Facebook Ads to score lead quality, helping train Facebook’s AI bidding to find more similar quality leads. This approach not only aids in lead generation but also focuses on obtaining the best mix of quantity and quality for growth.
CRM Integration
We integrate your CRM with Facebook Ads to enhance lead quality through better targeting, enable offline conversion tracking for deeper funnel optimisation beyond the initial lead, and use automation to assign and follow up with leads.
Additionally, both Facebook and your CRM will offer a more comprehensive view of the customer journey, allowing for accurate attribution of sales to specific advertising efforts, ultimately driving greater revenue growth.
Offline Conversion Tracking
By tracking offline conversions, you can optimise your Facebook Ads not just for immediate online actions (like clicks or form submissions) but for more meaningful outcomes deeper in the sales funnel, such as closed deals or in-store purchases.
This deeper insight enables you to refine your ad strategies to focus on what truly drives revenue.
Custom Audiences
We synch your contact lists with Facebook Ads custom audiences for improved targeting and bid optimisation.
We have experience with a range of integration tools with Facebook’s Conversion API providing more options to combine with your CRM to build shared audiences
Lead Automation
Integrating Facebook Ads with your CRM enables powerful lead automation, streamlining the entire customer acquisition process.
We setup automatic lead capture, where user data from Facebook Ads is instantly synced with your CRM, eliminating manual data entry and ensuring accurate and immediate lead availability.
Take Your Lead Generation to New Levels
We implemented offline conversion tracking for both Lead Ads and Website Conversion campaigns, enhancing the effectiveness of your advertising in several key ways:
Enhanced Campaign Measurement:
Tracking offline conversions allows us to delve deeper into the customer journey, identifying which leads progress through the buying cycle to become paying customers. This granular insight empowers us to make informed decisions on strategically allocating advertising budgets, and maximising return on investment (ROI).
Optimised Bidding
Offline conversion tracking furnishes Facebook with invaluable data on the characteristics of customers likely to move through your sales cycle. This data enables Facebook to refine its algorithms, honing in on individuals more inclined to become customers rather than less qualified leads. Through this optimisation, we ensure that your ads are presented to the most valuable and receptive audiences.
Deeper Customer Insights:
Offline conversion tracking delivers a wealth of data regarding your customers, encompassing their purchase history and behaviour. This robust information enables us to understand customer needs and preferences comprehensively. By leveraging these insights, we can inform the development of new marketing strategies and refine existing ones, ensuring they align seamlessly with the evolving expectations of your customer base.
Improved Re-Targeting
Automatically upload CRM lists to identify Facebook users who have already shown interest in your services, we can create more targeted ads and adjust your bidding strategies to maximise conversion rates.
Syncing lead lifecycle stages from a CRM also helps us with retargeting efforts to show targeted ads that incentivise the prospect to buy from you.
Refined Ad Messaging:
Leveraging insights derived from offline conversion tracking analysis, we gain a nuanced understanding of which messaging and offers are most potent in driving offline conversions. Armed with this knowledge, we craft more compelling ads that resonate effectively with your target audience, maximising engagement and conversion potential.
We help you capture leads directly on Facebook with Lead Ads to your CRM or email platform.
Streamline lead capture:
When a new person submits a lead form, we configure this to automatically send the lead data to your CRM or email marketing tool, allowing you to follow up with the lead quickly and efficiently.
Reduce manual data entry:
Eliminate the need for manual data entry when new leads come in. This can save your team time and reduce the likelihood of errors or data inconsistencies.
Improve Follow-Up:
By automating lead capture and follow-up, we can help ensure that leads are responded to quickly and effectively, increasing your chances of converting them into customers.
Integrating a Customer Relationship Management (CRM) system offers numerous benefits for marketing automation. Here are some ways in which integrating a CRM system can improve marketing automation:
Integrating a Customer Relationship Management (CRM) system with Facebook can help businesses build and optimise their sales funnel in several ways:
Generating leads:
We set up Facebook Lead Ads to generate leads by allowing users to submit their contact information directly from an ad. By syncing this information with a CRM system, you can track and manage leads more effectively.
Improving conversion rates:
By using a CRM system to track user behaviour and preferences, we can create more targeted ads and landing pages that better resonate with potential customers. This can help improve conversion rates and move leads further down the funnel.
Enhancing sales processes:
Integrating a CRM system helps streamline sales processes by providing sales teams with valuable information about leads, such as contact information, lead source, and lead score. This information helps sales teams prioritise follow-up and make more informed decisions about the best way to engage with leads.
More efficient sales processes:
Integrating a CRM system streamlines sales processes by providing sales teams with valuable information about leads, such as contact information, lead source, and lead score. This helps sales teams prioritise follow-up and make more informed decisions about the best way to engage with leads.
Overall, integrating a CRM system, with Facebook helps businesses build and optimise their sales funnel by generating leads, nurturing leads, scoring leads, improving conversion rates, and enhancing sales processes.