FAQ

The answers to all of our Frequently Asked Questions. 

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Services / Expertise

Overview of the services we offer

Yes. We offer cross-platform insights and audits for:

  • Facebook & Instagram Ads
  • LinkedIn Ads
  • Microsoft (Bing) Ads
  • Amazon Ads
  • TikTok Ads
  • Other social media platforms.

We offer full-service paid advertising management across all major platforms, including:

  • Campaign strategy and setup across search, display, video, shopping, social, and native ad networks

  • Platform-specific ad formats, such as search ads, carousel ads, sponsored content, video ads, lead forms, and dynamic product ads

  • Audience segmentation and targeting, including interest-based, behavioural, lookalike, remarketing, and custom CRM-based audiences

  • Ad creative and copywriting, including image, video, carousel, and A/B variant testing

  • Conversion tracking and attribution setup, including pixels, tags, enhanced conversions, offline tracking, and CRM integrations

  • Performance auditing, restructuring, and ongoing optimisation to improve ROI and lower acquisition costs

  • Cross-channel strategy alignment, ensuring consistency across platforms like Google Ads, Facebook Ads, LinkedIn Ads, Amazon Ads, TikTok Ads, and Microsoft Ads

Book a time in our calendar to request your free audit or schedule a consultation.

Once we’ve reviewed your goals and presented our recommendations, we’ll send over a tailored proposal and service agreement for the first month of your subscription. Upon approval, onboarding will begin immediately.

We combine deep platform expertise with a performance-first mindset. Unlike agencies that focus on lead quantity, we optimise for qualified leads, sales, and ROI.

Our approach is hands-on, data-driven, and transparent. We also integrate with your CRM and sales process where possible, giving us the insight to improve not just traffic, but actual revenue. 

We focus on performance KPIs:

  • Click-through Rate (CTR)
  • Cost Per Lead / Acquisition (CPA)
  • Return on Ad Spend (ROAS)
  • Lead quality (where CRM data is available)

To proceed, we’ll require the following:

  1. A brief onboarding call to define your primary objectives and success metrics
  2. Partner access to your Ads accounts
  3. Access to supporting platforms, where applicable:
  • Google Analytics (GA4)
  • Google Tag Manager
  • Google Search Console
  • Google Business Profile (GMB)
  • CRM, shopping cart or first-party data for audience targeting and offline conversion tracking.

Contract / Subscription

No long term contracts unless you want one! Rolling monthly subscription payment

Our monthly management service covers everything needed to keep your advertising campaigns performing at a high level. This includes strategy, ongoing optimisation, campaign updates, performance reporting, and expert support.

We proactively manage your account to ensure your budget is being spent efficiently and your goals are being met. Whether you’re running Google Ads, Meta Ads, or other platforms, we manage all aspects of the campaign from start to finish.

We believe pricing should be simple, fair, and aligned with your success — not inflated by ad spend or hidden charges.

Here’s what you can expect:

Flat-Rate Pricing
We charge a clear hourly rate or fixed monthly subscription — no % of ad spend, no surprises.

Rolling Monthly Model
No long-term contract required. Your plan renews each calendar month, and you can pause, upgrade, or cancel with 7 working days’ notice.

Tailored to Fit
Choose a monthly management package based on your needs and hours required — scale up or down as your business evolves.

Easy Payments
Invoices are sent in advance each month and can be paid by bank transfer or card. All work begins once payment is received.

Optional Extras
Need help with landing pages, creative assets, or advanced tracking? These can be added on as needed — no bundled fluff, just what drives performance.

Yes. This agreement covers our terms of service and privacy confidentiality, such as GDPR regulations.

However, we do not insist on long-term contracts. Instead, we operate a rolling 30-day subscription.

No. We believe in transparent, fixed pricing. Our fees are based on the time and expertise required—not your ad budget. This ensures we stay focused on performance, not spend.

We offer flexible monthly support based on allocated hours. This structure allows us to deliver exactly what you need—whether that’s ad creation, campaign strategy, reporting, tracking setup, or account optimisation.

Your hours can be used across services, giving you the freedom to adapt each month as your needs evolve. If you need additional time in any month, we’ll let you know in advance.

We accept payment via:

  • Direct Debit subscription
  • Online card payment
  • Bank transfer

Invoices are issued monthly, seven days prior to the renewal date. The initial invoice must be settled before starting. All subsequent invoices will be sent seven days before each monthly renewal.

Yes. Our plans are designed to be flexible. You can adjust your level of support each month to reflect your current goals and workload. If we believe a higher or lower plan would offer better value, we’ll let you know.

You’re also free to add new services—such as LinkedIn Ads, Meta Ads, or landing page optimisation—if you’d like to expand beyond your current scope

Our pricing is based on the level of support and service you need. We offer both fixed monthly packages and flexible hourly plans. This allows us to scale our services to fit your budget and goals.

All pricing is transparent—no hidden fees, no percentage of ad spend. We’ll recommend the most cost-effective setup for your situation during our initial consultation or audit.

Free Audit Report

Live 1-1 Screenshare or written report with recommendations to improve your advertising and marketing

Yes—we offer free, no-obligation audits across a range of advertising platforms, including Google Ads, Facebook & Instagram Ads, LinkedIn Ads, Microsoft Ads, Amazon Ads, and TikTok Ads.

Each audit is tailored to your business objectives and includes a detailed review of campaign performance, audience targeting, conversion tracking, and overall strategy.

Whether you’re looking to improve lead quality, reduce wasted spend, or scale performance, our audits are designed to uncover actionable insights—at no cost and with no commitment required.

Eligibility criteria apply (e.g. minimum ad spend, business type, and location), and we’ll guide you through the process of securely providing access to the relevant accounts.

The audit provides a comprehensive review of your existing Google Ads account. We assess:

  • Campaign structure and segmentation

  • Targeting, bidding strategy, and budget allocation

  • Keyword performance and search terms

  • Ad copy effectiveness and relevance

  • Conversion tracking setup (including Enhanced Conversions and offline data, if applicable)

  • Wasted spend and missed opportunities
    You’ll receive tailored recommendations aligned to your business goals and funnel stage.

Every audit is bespoke. We tailor the review to your industry, objectives, and current advertising setup—providing actionable insights rather than generic feedback.

We begin with a live 1-to-1 screen share audit, allowing for real-time discussion, clarification, and immediate insights—this format is preferred by most clients.

Following the session, we provide a written report summarising key findings, recommendations, and clear next steps tailored to your goals.

Most audits are completed within 3 working days from the point we receive access to your ad account(s). The live screen share session is scheduled before the analysis is complete, followed by delivery of the written report shortly thereafter. Timelines may vary slightly depending on the complexity of your account.

Yes. In addition to Google Ads, we also offer audits for:

  • Facebook & Instagram Ads

  • LinkedIn Ads

  • Google Analytics (GA4), Tag Manager, and CRM-integrated attribution

To qualify, your business must meet the following criteria:

  • Lifetime Google Ads spend of £2,000 or more

  • Located in the UK, EU, or US

  • You must be an authorised decision-maker at the business (not an agency or freelancer)

  • A business email address is required (no Gmail, Yahoo, etc.)

  • We do not provide audits for competing marketing or web design agencies

Yes. We’ll request temporary partner access to your Google Ads account (and others, if relevant). This allows us to conduct a detailed and accurate performance review. Full guidance is provided.

Yes—100% free, with no obligation to proceed. The audit is designed to deliver value upfront, and many businesses choose to proceed once they see the insights we uncover.

You’ll receive a proposal outlining our recommendations and pricing. If you’re happy to proceed, we’ll move into onboarding and campaign management. The decision is entirely up to you.

General FAQ

We primarily work with clients in the UK, but we also have experience managing campaigns across the EU and the US. Our services are fully remote, and we can invoice in your local currency at the equivalent hourly rate.

Whether you’re based in Europe, North America, or beyond, we can support your campaigns with the same level of service.

We communicate by email, scheduled phone calls and screen shares. We also provide summary and detailed reporting using tools such as Google Data Studio.

No, we do not offer white label services, and therefore do not work with other digital marketing agencies or competitors. 

Our Approach

See frequently asked questions about our approach.

1. Business Discovery & Audit

We assess your products, goals, audience, and current advertising setup to uncover quick wins and long-term growth areas.

2. Campaign Setup & Launch

We build and launch conversion-focused campaigns with tailored targeting, tracking, and quality checks from day one.

3. Performance Management

We optimise bids, keywords, creatives, and targeting to lower ACOS, boost ROAS, and scale high-performing areas.

4. Reporting & Repeat

You’ll receive clear reports, performance insights, and monthly strategy calls to refine and improve results over time.

Pricing Explained

See frequently asked questions about our pricing.

Hourly Rate

We charge a flat rate hourly fee of £90 per hour, with a set of hours each month.

Monthly Subscription

Pay monthly with no long-term commitment, just a flexible, rolling contract.

Predictable Costs

We charge for our time — not a percentage of your ad spend.

Book FREE Consultation Now!

Schedule a free 15–30 minute call to help us understand your business and provide personalised recommendations


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