Better Lead Quality
Go beyond standard cost per lead events by optimising for customer events
CRM Integration
We can help integrate your CRM, POS and other marketing systems with Google Ads
Complete Sales Funnel
We build marketing funnels from direct response to branding, generating the best ROI
Improved Targeting
Using first-party data you will capture more conversions and therefore improve bid accuracy and ROI.
Superior Reporting
See which keywords become customers. Measure cost per lead, cost per sales deal and cost per customer.
Marketing Automation
Send leads to the sale department or enrol them in a lead nurturing cycle.
CRM Integration
Integrating a CRM with Google Ads enhances targeting and optimises lead quality. Additionally, CRM integration improves measurement, reporting, and lead follow-up.
Offline Conversion Tracking
We set up offline conversion tracking to enhance lead quality, improve revenue attribution reporting, and ultimately increase sales.
By linking online interactions with offline actions deeper in the sales funnel, we focus on what truly drives high-quality leads.
1st- Party Audience Targeting
We connect your CRM to build Google Ads Customer Lists so they are updated in real-time to best influence auctions by optimising for the type of people that have previously become customers.
Marketing Automation
Recording leads directly from Ads using lead form extensions works well for some service-based industries – particularly urgent requirements.
Integrating with your email, website or CRM system is the most efficient way of responding to leads quickly and efficiently
Take Your Lead Generation to New Levels
To stay ahead of the competition, it is crucial to integrate first-party data through strategies such as offline conversion tracking, Customer Match, lead form ad extensions, and marketing automation. Direct customer data facilitates personalised campaigns, while offline conversion tracking offers a comprehensive view of online-to-offline interactions. Customer Match allows for the tailoring of ads to specific segments, and lead form ad extensions enhance data capture for swift follow-ups.
Enhanced Reporting & Measurement of Campaign Effectiveness: Tracking offline conversions enhances the measurement of your online advertising’s impact by detailing sales completed through channels such as phone, face-to-face, and email, as well as their revenue value.
Optimised Bidding: Training Google’s AI to focus on events deeper in the sales funnel, rather than just those most likely to complete a lead form, optimises bidding. Syncing lead lifecycle stages from a CRM with Google enables lead scoring, which refines bidding and targeting strategies to reach the most valuable audiences.
More Accurate Attribution: Syncing lead lifecycle stages from a CRM improves our ability to pinpoint which leads convert from specific campaigns or keywords, thus increasing profitability through more precise attribution.
Improved Advertisements: Analysing data from offline conversion tracking provides insights into the most effective messages and offers for driving offline conversions. This information is used to craft more compelling advertisements that better resonate with customers.
First-party data is collected by companies through their interactions with prospects and customers. These interactions offer insights into customer behaviours, interests, preferences, demographics and purchase history from various systems, including CRM and POS.
Better Targeting: We use this data to complement native targeting options provided by Google Ads, resulting in higher engagement and conversion rates.
Improved Ad Performance: We overlay Google Ads customer lists upon your existing campaigns to maximise Google’s AI.
Improved Retargeting & Lead Nurturing: Using first-party data to identify users who have previously interacted with you, allows us to retarget these users with ads designed to re-engage them and drive conversions.
Integration with your marketing stack: We integrate Google Customer Match with your marketing stack by automating the process of adding new customers to your Customer Match audience within Google Ads to save time and eliminate the need for manual data entry.
Integrate Lead Forms with your marketing stack: We integrate Google Customer Match with your marketing stacks, such as CRM software, email marketing platforms, and more. This can help you create a seamless workflow that improves your overall efficiency and effectiveness.
Save time and streamline your workflow:
By automating the process of adding new customers to your Customer Match audience within Google Ads, we save time and eliminate the need for manual data entry.
Enhance your advertising and remarketing efforts:
By automating the process of adding new contacts to your Google Customer Match audience, we improve the timeliness, accuracy and relevance of your advertising and remarketing campaigns.
Marketing automation shortens the lead lifecycle and converts more prospects into customers through accurate tracking, improved lead nurturing, effective lead scoring and efficient sales processes, improving lead quality, and driving more conversions. For Google Ads, this involves integrating your CRM with the ad platform.
Lead Nurturing: Automate lead nurturing processes through the integration of your CRM system with Google Ads Lead Form extensions and Google Customer Match allowing for triggering targeted ad campaigns and email campaigns designed to push leads down the funnel. By syncing lead lifecycle stages from a CRM, we can identify prospects who are still in the consideration or research stage and create targeted ads that help move them down the funnel to increase the likelihood of conversion.
Customer Journey Reporting: We help businesses automate reporting processes by integrating a CRM system with Google Ads, resulting in regular updates on advertising performance, lead quality, lead progression and conversion rates.
Conversion Rate Improvement: We help businesses create more targeted ads and landing pages by using a CRM system to track user engagement behaviour. This improves conversion rates and moves leads further down the sales funnel.
Lead Scoring & Value-Based Conversions: Score leads based on lead quality variables such as likelihood to convert or sales opportunity value.
Book a Free Consultation
Telephone call to understand your business and provide recommendations how we can potentially be of service.