Improve Lead Quality
Achieve Better Results with Google Ads CRM Integration
One PPC: Turning Leads Into Loyal Customers
Discover how One PPC elevates your campaigns with smarter strategies, better data, and full-funnel optimisation.
Better Lead Quality
We optimise for leads more likely to become customers using offline conversion tracking.
CRM Integration
We integrate Google Ads with your CRM and other marketing systems, giving you a competitive edge
Complete Sales Funnel
From first click to final sale, we track and optimise the entire funnel — from enquiry to close.
Superior Reporting
Measure beyond cost per lead to include cost per customer and total revenue.
Improved Targeting
We leverage your first-party data to enhance targeting and optimise campaigns.
Revenue-Focused Measurement
Measure success beyond cost per lead — track cost per customer and total revenue generated.
Advanced Lead Generation Strategies
Looking to elevate your Google Ads performance? Our expert-led generation services go beyond industry-standard management—leveraging advanced strategies to attract higher-quality leads for professional services firms.
Go Beyond Cost Per Lead
Many service providers rely on Target CPA bidding to drive low-cost leads—but not all leads are created equal. Broad match, Performance Max, and even exact match keywords can attract unqualified traffic. By integrating offline conversion tracking, we train Google’s AI to identify and prioritise high-quality leads—maximising ROI through smarter, value-based bidding.
Offline Conversion Tracking
We use offline conversion tracking to improve lead quality, attribute revenue accurately, and drive more sales. By connecting online clicks to offline outcomes, we pinpoint what generates real results—and optimise campaigns around what works.
CRM Integration
Get Google data into your CRM, and CRM data into Google to improve reporting. This two-way flow gives you a complete picture of campaign performance, linking ad spend with lead progression, sales activity, and pipeline value.
With cleaner, centralised data, reporting becomes more accurate, transparent, and actionable — so you can see exactly how Google Ads contribute to business growth.
Customer List Targeting
Gain a competitive edge by connecting your first-party data with Google Ads through CRM integration. We sync your CRM to build dynamic, real-time customer lists—enabling smarter targeting, more efficient bidding, and better campaign results.
Marketing Automation
We automate personalised follow-ups using email, SMS, and remarketing—tailored to each lead’s funnel stage, interests, and behaviour—to nurture, qualify, and score leads for faster, higher-quality conversions.
Take Your Lead Generation to New Levels
Our Google Ads CRM Integration service connects your CRM with Google Ads to create smarter, more personalised campaigns.
We set up offline conversion tracking, Customer Match, and marketing automation to improve targeting, accelerate lead capture, and maximise ROI—giving you full-funnel visibility and better results from your ad spend.
We help businesses go beyond surface-level metrics by integrating their CRM with Google Ads to track each stage of the sales pipeline as a conversion. While Google Ads can track online leads, true performance lies in connecting those leads to real-world outcomes like quotes issued, deals closed, and revenue generated.
Key milestones—such as qualified leads and completed sales—are captured as offline conversions. This gives you full visibility into the customer journey and allows us to optimise campaigns based on actual business impact, not just form submissions.
By syncing lead stages and quality scores from your CRM, we train Google’s AI to focus bidding on high-intent audiences. The result? Smarter targeting, lower wasted spend, and higher ROI through campaigns that are aligned with your bottom-line goals.
We help businesses build high-precision audience segments in Google Ads using first-party CRM data — including email addresses, phone numbers, and purchase history. This enables targeted retargeting, re-engagement of past customers, and lead nurturing across the funnel.
By integrating directly with your CRM, we automate the syncing and refreshing of customer lists, ensuring your ads reach the right people at the right time. This results in higher relevance, stronger engagement, and improved ROI — whether you’re upselling to loyal buyers or converting qualified prospects.
Our marketing automation services streamline your Google Ads strategy by automating ad delivery, lead follow-ups, and audience segmentation. By integrating Google Ads with your CRM or marketing automation tools, we help shorten the lead lifecycle, boost lead quality, and increase conversion rates — all while keeping your campaigns aligned with sales goals.
We trigger targeted ad and email workflows based on each lead’s behaviour, job role, or stage in the funnel, ensuring timely and relevant messaging.
Using lead scoring and value-based conversions, we prioritise high-quality prospects and optimise bidding to maximise ROI from the leads most likely to become customers.
Book FREE Consultation Now!
Schedule a free 15–30 minute call to help us understand your business and provide personalised recommendations