Improve Lead Quality
Achieve Better Results with Google Ads CRM Integration
One PPC: Turning Leads Into Loyal Customers
Discover how One PPC elevates your campaigns with smarter strategies, better data, and full-funnel optimisation.
Better Lead Quality
We optimise for leads more likely to become customers using offline conversion tracking.
CRM Integration
We integrate Google Ads with your CRM and other marketing systems, giving you a competitive edge
Complete Sales Funnel
We integrate Google Ads with your CRM and other marketing systems, giving you a competitive edge
Superior Reporting
We leverage your first-party data to enhance targeting and optimise campaigns.
Superior Reporting
Measure beyond cost per lead to include cost per customer and total revenue.
Marketing Automation
Qualify leads on and off Google before passing them to sales.
Advanced Lead Generation Strategies
Looking to elevate your Google Ads? Our specialist lead generation services go beyond standard management, using advanced strategies to deliver high-quality leads for professional services companies.
Go Beyond Cost Per Lead
Many service providers use target CPA (Cost Per Acquisition) bidding to generate leads at the lowest cost. But not all leads are equal. Some may be unqualified or less valuable, reducing overall ROI. Whether using broad match, Performance Max, or specific match types, it’s crucial to balance lead volume with quality. By integrating offline conversion tracking, we help Google Ads evaluate and optimise for high-value leads using AI-driven bidding.
Offline Conversion Tracking
We use offline conversion tracking to boost lead quality, improve revenue attribution, and increase sales. By linking online interactions to offline actions, we identify and optimise the factors that drive high-quality leads and real results.
CRM Integration
We use offline conversion tracking to boost lead quality, improve revenue attribution, and increase sales. By linking online interactions to offline actions, we identify and optimise the factors that drive high-quality leads and real results.
Customer List Targeting
Gain an edge by linking first-party data with Google Ads through CRM integration. We sync your CRM to create real-time Customer Lists, driving smarter targeting, bidding, and stronger auction outcomes.
Marketing Automation
Marketing automation nurtures leads by engaging them at every stage. We automate, personalise, and optimise follow-ups based on each lead’s interests and behaviour, guiding them toward conversion.
Take Your Lead Generation to New Levels
Integrate your CRM data with Google Ads to run smarter, more personalised campaigns. Use tools like offline conversion tracking, Customer Match, and automation to target better, capture leads faster, and maximise ROI.
Tracking offline conversions is a core service we provide to help businesses uncover the real-world impact of their Google Ads campaigns. While Google Ads tracks online leads as conversions through its website tracking script, we go a step further by integrating your CRM to log each stage of your sales pipeline as a conversion.
Key milestones, such as issuing a quote (qualified lead) or closing a contract (converted lead), are captured as offline conversions, providing a complete view of the lead journey. This approach delivers deeper insights into campaign performance and ensures your efforts are aligned with critical outcomes like revenue growth and customer acquisition.
Additionally, our strategy focuses on optimised bidding by training Google’s AI to prioritise events deeper in the sales funnel rather than just lead form submissions. By syncing CRM data, including lead lifecycle stages and scores, we refine bidding and targeting strategies to focus on high-value audiences, maximising ROI and driving meaningful results.
Customer Lists is a service we provide to help businesses create highly targeted audience segments in Google Ads by leveraging first-party data, such as email addresses, phone numbers, or other CRM data. This allows you to precisely retarget website visitors, re-engage past customers, or nurture leads at different stages of the sales funnel.
Through seamless integration with your CRM, we automate the creation and updating of customer lists, ensuring your Google Ads target the right audiences at the right time. This approach enhances ad relevance, improves lead quality, and aligns your campaigns with key business goals. Whether you’re reconnecting with existing customers, targeting high-value prospects, or upselling to previous buyers, our customer list strategy ensures optimised performance and maximum ROI.
Marketing Automation for Google Ads is a key service we offer to streamline targeting, engagement, and lead nurturing by automating essential tasks such as ad delivery, lead follow-ups, and audience segmentation. This automation helps shorten the lead lifecycle, improve lead quality, and convert more prospects into customers by leveraging accurate tracking, enhanced lead nurturing, effective lead scoring, and efficient sales processes.
Through seamless integration of Google Ads with your marketing automation tools or CRM, we ensure your campaigns operate efficiently, stay aligned with your overall marketing and sales strategies, and are optimised to deliver maximum ROI and drive business growth.
Lead Nurturing: Automate the nurturing process by integrating your CRM with Google Ads to trigger targeted ad and email campaigns designed to guide leads further down the funnel.
Lead Scoring & Value-Based Conversions: Evaluate leads based on quality factors like likelihood to convert or potential sales value, enabling smarter bidding strategies and optimising your budget for high-impact prospects.
Book FREE Consultation Now!
Step One = 15-30-minute call to understand your business and provide more context before the screen share and written audits are completed.