Improve Your Google Ads Performance With This Always Updated Chapter Guide
Chapter 1: Google Ads Fundamentals
What You’ll Learn: Dive deep into what’s possible, the best way to set things up, ensure tracking is correct, and everything else needed to have a strong foundation.
Chapter 2: Google Search Ads
What You’ll Learn: Learn about keywords, match types, search terms, and quality scores so you can dominate search in no time.
Chapter 3: Google Display Ads
What You’ll Learn: Take advantage of cheaper clicks with unknown strategies many people don’t use when it comes to the Google Ads Display Network.
Chapter 4: Google Shopping Ads
What You’ll Learn: Get more people to buy from your store, increase your average order value, all while spending less on acquiring new customers.
Chapter 5: YouTube Ads
What You’ll Learn: Unlock the power of video advertising to drive conversions in all different parts of the funnel that ultimately lead to more sales for you.
Resources
Chapter 6: Additional Google Ad Types
What You’ll Learn: Discover the different ad types you can use across different Google Ads networks to drive the results you want.
Chapter 7: Google Ads Bidding
What You’ll Learn: Secrets, tips, and tricks to understanding the money side of things. Get an understanding of how the bidding process works as well as the tools to lower costs while still getting results.
Chapter 8: Google Ads Optimization
What You’ll Learn: Learn the optimization routines we use to take poor-performing Google Ads accounts to turn into the envy of your competitors.
Chapter 9: Google Ads Tips
What You’ll Learn: Discover the unknown strategies we use to take your Google Ads performance to a whole new level.
Chapter 10: Google Ads Statistics
What You’ll Learn: Dive deep into the industry averages and see how you compare to the different industries that advertise through Google Ads.
