Improve Lead Quality
Achieve Better Results with LinkedIn Ads CRM Integration
Better Lead Quality
We optimise for leads more likely to become customers by using offline conversion tracking
CRM Integration
We integrate LinkedIn Ads with your CRM and other marketing systems, giving you a competitive edge
Complete Sales Funnel
Reach your ideal customers at every stage, from awareness and consideration to conversion.
Improved Targeting
We leverage your first-party data to enhance targeting and optimise campaigns.
Superior Reporting
Measure beyond cost per lead to include cost per customer and total revenue.
Marketing Automation
Nurture leads on and off LinkedIn to qualify them before handing them to sales.
Advanced Lead Generation Strategies
Looking to elevate your LinkedIn Ads management? Our specialist lead generation services are precisely what you’ve been searching for. We go above and beyond industry-standard LinkedIn Ads management techniques and strategies by also leveraging advanced methodologies to generate high-quality leads for professional services companies.
Go Beyond Cost Per Lead
Whether you’re utilising LinkedIn Lead Ads or Website Conversion campaigns, prioritising lead quality over quantity is crucial for success with LinkedIn Ads.
While generating a large volume of leads may seem appealing using LinkedIn Lead Ads, the true value lies in ensuring that these leads are genuinely interested in your offerings and have a higher likelihood of converting into qualified prospects and paying customers.
We enhance lead quality by using first party targeting and optimisation alongside offline conversions. This enables LinkedIn Ads to score lead quality, helping train LinkedIn ‘s AI bidding to find more similar quality leads. This approach not only aids in lead generation but also focuses on obtaining the best mix of quantity and quality for growth.
Offline Conversion Tracking
With Offline Conversion Tracking, we enhance reporting and measurement while training LinkedIn’s AI to optimise for high-quality leads that convert into customers.
View sales revenue directly in LinkedIn Ads, imported from your CRM, to identify what works and where to improve.
CRM Integration
Integrating your CRM with LinkedIn Ads enhances results by combining LinkedIn’s reach with your data, enabling better audience targeting, improved lead quality, and increased sales.
First-Party Targeting
Gain a competitive edge by combining LinkedIn Ads targeting with your first-party data through CRM integration.
For example, we track companies visiting your website via IP address and use LinkedIn’s company match targeting with job roles to retarget all decision-makers, not just visitors.
Lead Nurturing & Marketing Automation
Marketing automation simplifies lead nurturing by engaging prospects at every stage of the buyer funnel.
We help businesses automate this process, personalise messaging, and optimise follow-ups and lead scoring. Our approach ensures tailored follow-ups based on each lead’s interests, engagement history, and behaviour, guiding them effectively toward conversion.
Advanced Lead Quality Optimisation Services
To stay ahead of the competition, integrating first-party data into your LinkedIn Ads strategy is essential. Leveraging tools like offline conversion tracking, matched audiences, lead gen forms, and marketing automation enables you to create highly personalised campaigns.
Offline conversion tracking provides a complete view of online-to-offline interactions, while matched audiences allow you to target specific segments with precision. LinkedIn Lead Gen Forms streamline data capture for immediate follow-ups, and marketing automation ensures timely and relevant engagement throughout the customer journey. Together, these strategies drive more effective campaigns and better business outcomes.
Tracking offline conversions is a critical service we provide to help businesses gain deeper insights into the real-world impact of their LinkedIn Ads. While LinkedIn Ads captures online leads as conversions using its website tracking script, we enhance this process by integrating your CRM to track each stage of your sales pipeline as a conversion.
For example, significant milestones such as issuing a quote (qualified lead) or closing a contract (converted lead) are recorded as offline conversions. This allows you to measure the complete lead journey, providing a more comprehensive understanding of campaign effectiveness.
Our approach empowers LinkedIn’s AI to optimise for high-quality leads, enabling your campaigns to focus on outcomes that matter—like revenue and customer acquisition—rather than just cost-per-lead metrics. By seamlessly integrating offline conversion tracking with LinkedIn Lead Ads and website conversion campaigns, we unlock actionable insights and maximise your ROI.
Matched Audiences is a service we provide to help businesses create highly targeted audience segments in LinkedIn Ads, leveraging first-party data such as email addresses, company names, or website activity. This enables precise targeting for retargeting website visitors, engaging high-value accounts (ABM), or nurturing leads from your CRM contact lists.
Through seamless integration with your CRM, we automate audience updates and personalise ad campaigns, ensuring your ads target the right people at the right time. This approach not only enhances campaign relevance and lead quality but also maximises ROI by aligning LinkedIn Ads with your sales strategy. Whether retargeting website visitors, re-engaging users who interacted with your LinkedIn content, or targeting key decision-makers at specific companies, our matched audiences strategy helps drive better results and optimises your marketing investment.
Marketing Automation for LinkedIn Ads is a core service we provide, designed to streamline the process of targeting, engaging, and nurturing leads by automating tasks like ad delivery, lead follow-ups, and audience segmentation. We help businesses deliver highly personalised and timely ads to prospects based on their behaviour, job roles, or stage in the sales funnel.
By integrating LinkedIn Ads with your marketing automation tools or CRM, we create dynamic workflows that retarget leads effectively, optimise ad performance, and seamlessly track engagement. This approach not only improves campaign efficiency but also enhances lead quality, ensuring that your LinkedIn Ads align with your broader marketing and sales strategies for maximum ROI and business growth.
Book Free Consultation
Schedule a free no-obligation telephone call or screenshare to discuss how your advertising can be improved.