Our Approach

Discover how we can improve your Facebook Advertising

Proven Methodology

Increase ROI on Every Advertising Campaign with One PPC

Increase Leads & Sales

We focus on delivering results and making every penny count.

Provable ROI

Scientific approach to track web leads, phone calls and sales

Lower CPA

Reduce cost per acquisition, generate more conversions, and growth.

Complete Sales Funnel

We build marketing funnels brand building to direct response.

Precise Targeting

We target your customer persona by their interests, demographics and more.

Test, Analyse, Improve

Continually optimise by expanding campaigns, testing new ideas.

Facebook Ads Management Process

Our expert approach lets us build effective Ad campaigns to grow your leads and sales, and online presence.

BUSINESS DISCOVERY & AUDIT

PERFORMANCE MANAGEMENT

CAMPAIGN SETUP & LAUNCH

REPORTING & REPEAT

Discovery Process

We begin by understanding your business model, goals, and customers — because no campaign should exist in isolation.

Before we touch your ad account, we take the time to understand what drives your business.
Whether you’re in lead generation, e-commerce, or both, our goal is to align your advertising strategy with your wider commercial objectives.

What we cover:

Your products, services, or offers
Ideal customer profile(s) and buyer journey
Current marketing and sales process
Revenue goals, CPA or ROAS targets
Key success metrics (e.g. MQLs, SQLs, sales, average order value)
Seasonality, sales cycles, and growth plans
Internal resources (sales team, CRM, tracking stack)

Outcome: A strategic understanding of how advertising can fuel your wider business goals — not just clicks and impressions.

Goals & Measurement

We define a clear measurement framework to ensure every campaign is tracked, attributed, and evaluated properly. This allows us to tie ad spend directly to revenue outcomes — whether online or offline.

What we define:

Primary vs. secondary conversions (leads, sales, AOV, deals closed)
Attribution models (impression, click etc.)
KPI alignment (CPA, ROAS, lead quality, customer lifetime value)
CRM feedback loops (MQLs, SQLs, closed-won revenue)
Custom events or micro-conversions (scroll depth, video views, add-to-cart)
Frequency and format of reporting (dashboards, reports, review calls)

Audience Definition

We help you define and refine the audiences that matter most — whether you’re targeting high-intent buyers, qualified leads, or retargeting previous site visitors. This step ensures your campaigns are built on a clear understanding of who you’re speaking to and how to reach them across each platform.

What we clarify:

Buyer personas and customer avatars
B2B vs. B2C segmentation logic
High-value audiences by lifecycle stage (cold, warm, hot)
First-party audience sources (CRM lists, converters, engagers)
Gaps in your existing targeting or remarketing setup
Platform-specific targeting approaches

👥 Outcome: Defined audiences that map to intent, funnel stage, and value — ready to fuel profitable targeting strategies.

Business Offering Summary

We begin every engagement by extracting and organising the core elements of your commercial offer — so we can structure campaigns, segment audiences, and write ad copy that speaks directly to what your customers value most.

What we extract and align:

✅ Unique Selling Points (USPs) – What sets you apart in a competitive market
✅ Features & Benefits – What you provide and how it solves customer needs
✅ Guarantees & Risk Reversals – Money-back, delivery promises, or lifetime quality guarantees
✅ Pricing & Promotions – Free trials, bundled offers, gift packaging, or free shipping thresholds
✅ Calls to Action (CTAs) – Encouraging conversions: Free Quote, Buy Now, Book Today, etc.
✅ Proof & Trust Signals – Reviews, ratings, qualifications, certifications, and awards
✅ Target Audiences & Personas – Demographics, motivations, pain points, and buying intent
✅ Funnel Stage Alignment – Matching messaging to where the customer is in the AIDA journey (e.g. awareness, consideration, action)

We also apply frameworks such as the AIDA advertising model and Jobs to Be Done to make sure your messaging reflects what your customer wants to achieve, not just what you sell.

Competitor Research

We analyse how your brand compares to competitors in your market. This includes their ad visibility, creative messaging, funnel structure, and targeting strategies. Our goal is to uncover gaps, threats, and missed opportunities your campaigns can exploit.

What we uncover:

Competitor ad formats, messaging, and offers
Landing page and funnel comparisons
Budget estimates and share of voice
Audience overlaps and missed segments
Differentiation angles and positioning tactics

🔍 Outcome: Market intelligence that fuels smarter creative, targeting, and bid strategies.

Landing Page Review

Whether you’re generating leads or selling products, your landing pages and funnels must convert traffic into action. We review your key pages, forms, and checkouts to identify friction points, message mismatches, and CRO opportunities.

What we evaluate:

Page load speed and mobile responsiveness
Message alignment between ad and page content
Page structure, CTAs, and user flow clarity
Form design, input friction, and abandonment risks
Bounce rates, time on page, and scroll behaviour (via GA4 or Hotjar)
Funnel drop-offs (checkout, lead stages, signups)

🎯 Outcome: Actionable CRO insights to help turn more ad clicks into customers.

Account Audit

We conduct a structured audit of your Facebook ad accounts across Instagram, Facebook, WhatsApp, Messenger and the Audience Network. This helps us identify what’s working, what’s wasting budget, and where the biggest improvement opportunities lie.

What we analyse:

Account structure and naming conventions
Campaign types, audience targeting, and budget allocation
Ad formats and creative performance (video, image, datafeed, etc.)
Conversion actions and tracking (GTM, GA4, CRM integrations)
Attribution models and data feedback loops (e.g. FBCLID, offline deals)
Wasted spend, low-quality traffic, or misaligned campaigns
ROAS, CPA, CTR, CVR, and impression share by segment

🔍 Outcome: A clear breakdown of current performance, strategic gaps, and technical issues — with prioritised actions to improve ROI.

Account Structure

An effective account structure is the backbone of a scalable, high-performing advertising strategy. It not only improves reporting and change management — it also makes the entire system easier for both our team to optimise and for you to understand.

We don’t use one-size-fits-all setups. Instead, we design your account architecture around your business goals, historical performance, landing page hierarchy, and commercial offer. This ensures each campaign has a clear purpose and each ad group is tightly themed to improve quality score, relevance, and control.

What we implement:
We design your account architecture to reflect your products, services, funnel stages, and target audiences. This creates clarity for both management and performance, ensuring that campaigns are scalable, reportable, and aligned with your business model.

✅ Campaign segmentation based on services, products, funnel stage, location and more
✅ Adset structuring to reflect targeting or audience types
✅ Logical naming conventions for easier navigation and reporting
✅ Clear separation of warm branded vs. cold activity
✅ Shared budgets or individual budgets where appropriate
✅ Foldering/tagging systems for multi-region or multi-brand accounts.

Targeting Strategy

We build targeting frameworks around intent, interest, and buyer stage — using Facebook core audience targeting for cold traffic, and first-party data to ensure your ads appear to the right people at the right moment.

What we define and build:

Custom audiences based on site behaviour, interests, or purchase history
Remarketing lists by funnel action (e.g. cart abandoners, video viewers)
Lookalike/similar audiences seeded from CRM or conversion data
Exclusion lists to filter poor-fit traffic

Conversion Tracking (Online)

We install and verify complete tracking for web forms, phone calls, e-commerce purchases, and any custom actions that signal value. This ensures your campaign is optimised around real-world goals.

What we implement and test:

Google Tag Manager setup
Google Analytics event configuration
Meta Pixel event setup.
Phone call tracking via Facebook Ads or 3rd-party integrations
Form, purchase, and funnel step tracking
Enhanced conversions for better attribution
Cross-platform test validation

Conversion Tracking (Offline) & CRM Integration

At One PPC, we go beyond basic conversion tracking by integrating your CRM or shopping cart with Facebook Ads. This allows us to measure true business outcomes, not just clicks, and feed back real customer data to improve targeting, bidding, and campaign performance over time.

Whether you’re tracking MQLs, SQLs, or closed revenue, syncing CRM data enables smarter decisions at every level of the funnel.

What we implement:

✅ Offline conversion tracking – Match closed deals or qualified leads to ad clicks using FBCLID and UTMs
✅ Audience syncing – Create custom audiences from CRM segments (e.g. active customers, prospects lead stage, churned users and more)
✅ Lead quality feedback loops – Train ad algorithms to optimise for better-quality leads, not just volume
✅ Lifecycle stage mapping – Track lead progression from click to MQL, SQL, Opportunity, and Customer
✅ First-party data activation – Use your own CRM data for retargeting, exclusion lists, and lookalike audiences
✅ Custom field matching – Capture values like revenue, product, or lead stage to pass back into Facebook Ads
✅ Compatible with major CRMs – HubSpot, GoHighLevel, Salesforce, Pipedrive, Zoho, and more

Ad Copy & Creative

With your offer and audience clearly defined, we write and design ad creatives tailored to each platform, funnel stage, and buyer persona. Every element is tested and refined to maximise engagement and conversion.

What we create and manage:

Facebook, Instagram, WhatsApp, Messenger and Facebook Audience Network (static, carousel, and video)
Retargeting ads with persuasive messaging
Creative aligned to offer, landing page, and CTA
Message variants by funnel stage (cold, warm, hot)
CTA testing (e.g. “Get a Quote” vs. “Buy Now”)
UTM-tagged links for tracking and message consistency

Settings

Campaign performance isn’t just shaped by your targeting or ad creative — it’s also driven by the precision of your settings. Incorrect or default configurations can lead to wasted spend, poor-quality traffic, and misleading performance data.

At One PPC, we review and configure every setting at the account, campaign, ad set and ad level to ensure your campaigns are running as efficiently and strategically as possible.

What we review and optimise:

✅ Bidding strategy alignment (e.g. Maximim Conversions or Conversion value)
✅ Geo-targeting accuracy, including location exclusions and radius targeting
✅ Language and device targeting for relevance and cost control
✅ Ad schedule optimisation to focus spend during peak hours/days
✅ Attribution model selection (e.g. Impression and Clicks window)
✅ Auto-suggested recommendations (disabled where risky)
✅ Budget pacing and delivery method (standard vs. accelerated)

Quality Assurance & Launch Protocol

Before campaigns go live, we conduct a thorough QA process to ensure flawless execution and data accuracy — preventing wasted spend, missed tracking, or compliance issues.

What we complete:

Final tracking and conversion testing
Ad previews and compliance check
Budget and bidding validation
Audience list verification and exclusions
Cross-device and cross-platform review
Launch checklist confirmation and timestamped deployment

Ongoing Campaign Optimisation

We monitor campaigns daily and make strategic changes based on what the data shows. From pausing underperformers to expanding what works, we manage your budget with precision across all platforms.

What we do:

Monitor and adjust campaign-level performance
Optimise toward CPA, ROAS, or funnel stage metrics
Evaluate audience and creative performance
Pause low-performing segments or placements
Refresh underperforming ad groups, asset groups, or ad sets

A/B Testing & Creative Rotation

We continuously test variations of copy, creative, and call-to-action elements across platforms. Testing is structured and tied to audience intent and the funnel stage.

What we test:

Primary text, headline and description combinations
Meta creative formats: image vs. video vs. carousel
LinkedIn message variants and sponsored post copy
Test hooks and editing styles
Run A/B testing via Experiments
CTA language, offers, and creative concept rotation

Audience & Exclusion Management

As data builds, we refine who sees your ads. We improve accuracy using audience insights, CRM lists, behaviour tracking, and exclusion strategies.

What we manage:

Custom audience refinement from site and CRM activity
Lookalike refresh cycles
Interest audience targeting
Remarketing window optimisation (7, 30, 90-day lists)
Exclude irrelevant demographics, job titles, and buyer stages
Build suppression lists to avoid wasting spend on customers or disqualified leads

Budget & Bid Management

We regularly shift budgets across campaigns and ad sets to prioritise top-performing segments. Bid strategies are updated based on conversion volume and margin targets.

What we optimise:

Budget reallocation across Facebook campaigns.
Test bid caps for lead gen CPL control
Test to maximise conversions versus conversion value.
Manual override where automation is not outperforming standard setups.

Real-Time Dashboards & Visual Reporting

We build custom, branded dashboards using Looker Studio (formerly Data Studio) or your preferred reporting format. These reports update automatically and are available 24/7.

What we deliver:

Summary and detailed reporting
Conversion performance by campaign, audience, device, and location
Primary KPIs (Cost, conversions, CPA, ROAS, CVR, CTR, revenue, impressions)
Funnel stage breakdowns (TOFU/MOFU/BOFU performance)
eCommerce vs. lead generation split (if hybrid)
Offline CRM metrics via integrated sources

KPI Tracking & Goal Alignment

We define clear goals during onboarding and track performance against those goals weekly and monthly. Where necessary, we adapt KPIs based on shifts in market, platform, or business priorities.

We track:

Cost per lead (CPL), cost per sale (CPS), return on ad spend (ROAS)
Average order value (AOV), customer acquisition cost (CAC)
Lead quality benchmarks (MQL > SQL > Deal > Revenue)
Lifetime value metrics (LTV) where applicable
Channel-level ROAS or blended CAC-to-revenue ratios

Attribution Insights & Funnel Reporting

We analyse attribution models and funnel interactions to help you understand where conversions actually come from — and how each campaign contributes to your pipeline or checkout.

What we review:

Attribution modelling (data-driven vs. last-click vs. linear)
Multi-touch funnel paths (e.g. social click → branded search → sale)
Assisted conversions and cross-device influence
Drop-off analysis (form abandonment, cart exits, etc.)
First vs. final touch ROAS comparison

Communication

📞 Communication & Transparency
Clear, consistent communication is central to how we manage campaigns. We keep you informed, aligned, and confident in every decision.

How we stay connected:
✅ Multiple Channels – Email, scheduled calls, and screen shares to keep updates flowing.
✅ Detailed Reporting – Live, interactive Looker Studio dashboards with clear breakdowns of spend, ROI, and performance trends.
✅ Real-Time Tracking – View results in seconds, compare against historical data, and drill down into metrics.
✅ Fast Response Times – Most replies within hours, always within 1 business day.
✅ Collaborative Tools – Shared docs, Loom videos, and other tools to match your preferred workflow.

No guesswork. No information gaps. Just clear, actionable updates you can trust.

Monthly Reviews & Strategy Calls

Each month, we meet with you to walk through results, align on goals, and discuss what’s next. You’re not left interpreting numbers — you get insight, recommendations, and a plan.

What we cover:

KPI performance vs. targets
What’s working, what’s not, and why
Planned experiments (ad copy, budget shifts, audience testing)
Platform-level updates or algorithm changes
Sales or product seasonality
Next-step roadmap

Performance Forecasting & Growth Opportunities

We proactively identify opportunities to grow, scale, or improve efficiency — based on performance trends, market conditions, and budget flexibility.

We forecast and propose:

Spend increases tied to proven ROAS or CPL thresholds
New platform or channel expansion (e.g. Google, Amazon, TikTok)
Geographic or audience segment expansion
Offer testing or seasonal campaign planning
Budget shift recommendations for under- or over-performing areas

How We Do It?

📈 Overview - Monthly Subscription Contract

At One PPC, we act as a dedicated digital marketing partner — not just a service provider. As a boutique agency specialising in advertising management, we take pride in delivering meaningful growth for each client through personalised, results-focused campaigns.

💼 A Bespoke Partnership
Every client is unique. We take a keen interest in your business and goals, crafting tailored strategies that align with your commercial objectives. Our advertising systems are designed to maximise ROI — whether you’re scaling lead generation, growing e-commerce revenue, or improving campaign efficiency.

✅ Proven Results, Backed by Reviews
Our work consistently outperforms industry benchmarks and larger agencies — as reflected in our historical performance data and excellent client reviews. We encourage you to explore the results we’ve delivered for businesses like yours.

🤝 Month-by-Month Support & Collaboration
We believe in earning your business every month through strong performance, transparent communication, and agile support. You’ll receive hands-on campaign management, detailed reporting, and ongoing optimisation to ensure sustained success.

📩 Proposal & Onboarding
Upon request, we’ll prepare a custom proposal based on your website and any prior conversations. If anything is unclear or you’d like to explore ideas further, we’re always available to talk. Our goal is to help you take your advertising efforts to the next level — with clarity, confidence, and expert execution.

📈 Transparency

At One PPC, we believe transparency is the foundation of every successful partnership. That’s why we keep you fully informed — with shared data access, strategic reviews, and open communication at every stage.

You’ll always know what we’re doing, why we’re doing it, and how it’s performing. What transparency looks like in practice:

✅ Full Visibility
You’ll have direct access to campaign data, analytics, and advertising accounts — no black boxes, no hidden metrics

✅ Strategic Review Calls
We schedule regular performance check-ins to align on goals, review results, and plan your next moves

✅ Proactive Growth Planning
We don’t just share what happened — we offer clear, forward-thinking recommendations to keep your business growing

At One PPC, transparency isn’t just a value — it’s how we work. We treat your ad spend like our own, and we’re accountable for every decision we make.

📈 Results-Driven Focus

At One PPC, we don’t just run campaigns — we build engines for measurable growth. Every decision we make is grounded in performance, and every campaign is geared to drive commercial impact, not just impressions.

From cost per acquisition to return on ad spend, we track the metrics that matter — and use them to optimise, scale, and outperform. How our results-driven focus delivers measurable impact:

✅ Revenue-First Thinking
We prioritise what drives revenue — not vanity metrics or fluff

✅ CPA & ROAS Optimisation
Lower your cost per lead or sale, while increasing efficiency and profitability

✅ Lead Quality Improvement
Drive more qualified enquiries that convert into real customers

✅ Tested for Growth
We apply what works — and cut what doesn’t — to deliver scalable performance

By aligning strategy with outcomes, we ensure that every pound spent fuels business growth. It’s how we deliver results — consistently, transparently, and with purpose.

📈 Creativity

In a world ruled by algorithms and automation, creativity is your brand’s unfair advantage. At One PPC, we don’t just run ads — we craft campaigns that communicate, resonate, and convert. Because great advertising doesn’t interrupt — it invites. ✨ Here’s how we make creativity work for you:

🧠 Tailored Messaging
Crafted around your unique selling points, goals, and customer motivations

🎯 Audience Alignment
Tone, visuals, and style matched to your audience’s mindset and funnel stage

📖 Emotive Storytelling
Campaigns that build trust, spark curiosity, and inspire action

🔄 Creative Evolution
We analyse what works, rotate fresh ideas, and adapt to performance signals

We combine strategic thinking with original, thumb-stopping ideas — creating campaigns that don’t just look good, they deliver real results.

📈 Data-Led Decisions

In today’s fast-moving digital landscape, creative ideas are just the starting point. Sustainable growth and scalable performance come from data you can trust — and act on.

At One PPC, data isn’t an add-on — it’s built into the core of everything we do. We harness analytics, attribution modelling, and conversion insights to refine strategies, improve targeting, and maximise your return on ad spend. How our data-first approach powers your growth:

✅ Audience Intelligence
Pinpoint exactly who converts, what motivates them, and how to reach more just like them

✅ Budget Efficiency
Eliminate wasted ad spend by focusing investment on your best-performing audiences and platforms

✅ Performance Optimisation
Track, test, and evolve campaigns in real-time using metrics that matter

✅ Scalable Strategy
Use predictive insights to double down on what’s working — and confidently scale your results

By combining creative execution with scientific precision, we turn data into decisions and clicks into conversions — helping you grow smarter, faster, and more profitably.

1. Business Discovery & Audit (Days 1–10)

Before we build anything, we get to know everything — your business, your audience, your offer, and your current performance.

🔎 What’s included:

✅ Discovery Process – Deep dive into your business model, marketing goals & key metrics
✅ Audience Definition – Identify customer personas, funnel stages & segmentation strategies
✅ Business Offering Summary – Extract USPs, benefits, CTAs, and trust signals to inform ad copy & landing pages
✅ Competitor & Market Research – Analyse offers, visibility, messaging & impression share
✅ Measurement of Goals – Audit your GA4, conversion setup, and attribution model
✅ Landing Page Review – Review CRO, UX, bounce rates, form flows, and message alignment
✅ Account Audit – Assess campaigns, keywords, performance, and account health
✅ Tracking & Attribution Review – Audit your CRM, GA4, GTM, and offline conversion tracking readiness
🕐 Timeline: 5–10 working days
🎯 Outcome: A clear, data-led strategy aligned to business goals and ready for implementation.

2. Campaign Setup & Launch (Days 7–14)

With insights gathered, we build and launch high-impact campaigns across Facebook, Instagram, WhatsApp, Messenger and Audience Network.

🛠️ What’s included:

✅ Account Structure – Campaigns and ad sets aligned with goals and product/service categories
✅ Targeting Strategy – Audiences, geos, device strategy, exclusions, and placements
✅ Conversion Tracking (Online) – Setup of leads, purchases, form fills, phone calls, etc.
✅ Offline Tracking & CRM Integration – Sync closed deals, offline sales, and CRM lead stages to ad platforms
✅ Ad Copy & Creative – Compelling creative mapped to funnel stages, personas, and platform formats
✅ Campaign Settings – Location targeting, bidding strategy, ad rotation, networks, and schedules
✅ Landing Page Mapping – Ensure ads drive to relevant, high-converting landing pages
✅ Quality Assurance & Launch Protocol – Final checks on budgets, links, tracking, and platform compliance

🕐 Timeline: 7–14 working days
🚀 Outcome: A tailored, conversion-ready campaign launched with precision.

3. Performance Management (14 Days onwards)

Once live, the real work begins — we continuously optimise campaigns using a structured, data-led process to improve ROI.

🔁 What’s included:

✅ Ongoing Campaign Optimisation – Daily monitoring and iterative improvements
✅ A/B Testing & Creative Rotation – Test new messaging, offers, formats, and creatives
✅ Budget & Bid Management – Reallocate spend and adjust bids to maximise ROAS
✅ Audience & Exclusion Management – Refine lookalikes, retargeting, and exclusions
✅ Scaling Strategy & Spend Control – Identify winning campaigns to scale while maintaining control
🕐 Timeline: From day 14, ongoing weekly/monthly
📊 Outcome: Better results through continuous learning, refinement, and scaling.

4. Reporting & Repeat (21 Days onwards)

We keep you informed and involved with transparent, insightful reporting and collaborative strategy.

📢 What’s included:

✅ Real-Time Dashboards & Visual Reporting – Live performance insights across all platforms
✅ KPI Tracking & Goal Alignment – Progress against agreed cost per lead, ROAS, and funnel targets
✅ Attribution Insights & Funnel Reporting – Understand what drives revenue at each funnel stage
✅ Communication – Email updates, Slack/Zoom chats, and easy access to your point of contact
✅ Monthly Reviews & Strategy Calls – Review progress, new tests, and roadmap updates
✅ Performance Forecasting & Growth Planning – Scalable projections and spend-to-return plans

🕐 Timeline: Day 21+, reviewed monthly
📈 Outcome: Long-term success, backed by clarity, collaboration, and continual improvement.

1. Scope of Services

At One PPC, our flexible monthly subscription is designed to deliver clear value with no hidden surprises. Below is a breakdown of what’s included — and what’s available as optional extras — so you know exactly what to expect.

✔️ Platforms Managed

We manage paid campaigns across leading digital advertising platforms depending on the agreed contract:

Google Ads (Search, Display, Shopping, YouTube)
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Microsoft Ads (Bing)
Additional platforms (e.g. TikTok, Amazon Ads) available on request

✔️ Services Covered in Your Subscription

Campaign setup and launch
Ongoing optimisation and performance tuning
Conversion tracking audits
Reporting and data insights
Strategic consultation and goal alignment

➕ Optional Extras (Quoted Separately)

Landing page design or CRO audits
Ad creative production (images, video, motion graphics)
Email Sequences & lead nurturing.
Custom tracking configuration (GTM, GA4, CRM integration, offline conversions)

2. Mutual Cooperation

At One PPC, we are committed to delivering the highest level of service and exceeding your expectations. We promise to put forth our best efforts to achieve the deliverables listed above and provide you with the best possible results.

To achieve this goal, we ask that you provide us with the necessary information pertaining to your website and cooperate with us in expediting the work. Your active participation and cooperation will help us to provide you with the best possible service and ensure that we meet your expectations.

We value your input and insights, and we encourage you to share your thoughts and ideas with us throughout the process. By working together, we can achieve the best possible outcome for your LinkedIn ad campaign.

We are committed to your success, and we will go above and beyond to ensure that we deliver the results you need to achieve your business goals. We appreciate the opportunity to work with you and look forward to exceeding your expectations.

3. Client Responsibilities

To help us deliver results, we ask that you:

Provide timely access to advertising accounts (e.g. Google Ads, GA4, CRM)
Share up-to-date business goals and commercial offers
Approve assets, campaigns, and budgets in a timely manner
Notify us of changes to your business, website, or tracking setup
Pay invoices on time (see section 6)

4. Communication & Reporting

We maintain proactive communication through:

Email updates and responses
Scheduled screen shares or phone calls
Monthly performance review calls (optional)
Slack or WhatsApp for time-sensitive updates (on request)

We are always open to feedback and work collaboratively to keep your campaigns aligned with your evolving business needs.

5. Confidentiality & Data Privacy

We treat your business and data with full confidentiality. All proprietary information and campaign data are kept secure and will not be disclosed to third parties. We are fully GDPR compliant and will happily sign a Mutual NDA if required.

6. Payment Terms

By proceeding with payment of the first invoice, you agree to the terms outlined above. This agreement renews automatically each calendar month unless paused or cancelled by either party with notice.

Our standard rate is £90 per hour + VAT, charged monthly in advance.
Invoices are issued 7 days before the new billing month begins.
The first invoice is due upon acceptance of this agreement.
Failure to pay on time may result in paused services until payment is received.
We offer an automatic direct debit renewal or accept bank transfers.

How we Achieve Success

Business Analysis & Research

We analyse your business, current advertising, and goals to understand your audience and create a tailored strategy that drives short-term results.

Campaign Setup & Launch

We set up account settings, audience targeting, and upload your assets and creatives. Then we write copy and manage campaigns based on their objectives.

Management & Reporting

As data starts to drive in we continually optimise and scale the campaigns for long-term success.

Beat the Competition

Get in early, land grab opportunities where your competitors are slacking and target those who are shopping with competitors.

Drive Sales, Leads & Registrations

Using our advanced Facebook advertising capabilities we implement a direct response marketing strategy and tactics best suited for increasing ROI.

Match Your Customers on Facebook

Already have an existing customer base? Advertising on Facebook could be the most effective option to help you scale the business into new locations and territories.

Optimise & Scale

As data starts to drive in we continually optimise and scale the campaigns for long-term success.

Grow Brand Awareness

With photo, video and Stories ads, there’s a huge opportunity to effectively engage with those unaware of your product or service.

Comprehensive Facebook Advertising Services

Work with an expert Facebook marketing agency that uses best practises and data to fuel your growth.

We build Facebook Campaigns with direct response objectives to achieve the most leads or sales. Whether it is from your website or app, we optimise for conversions with measurable ROI.

The Facebook Pixel is a reporting and optimisation tool for direct response marketing campaigns. We leverage this analytics data to report and improve advertising performance while getting the most out of machine learning. We also provide expensive reporting via the Facebook Marketing API.

Facebook Lead Ads generate leads on Facebook instead of through your website or app. The advert is a mini landing page with a form to capture the contact fields you need.
 We set up Facebook Lead Ads to Capture more leads with short forms or get more qualified leads using custom questions. Once the best mix of quantitative and qualitative leads are achieved, we optimise to get the most of this type of conversion.

Our innovative Facebook Marketing Agency works to understand your goals and deliver meaningful results.

Facebook Messenger has become one of the internet’s preferred means of communication. From consumer to business communication, more time is being spent using Messenger for instant chat to sales bots.   Advertising with Messenger currently has a very high open rate while also increasing click-through rates to your website or app. Advertising through Messenger lets you be more interactive with prospective buyers. Answer questions to qualify prospective buyers while filtering out less interested prospects.

Dynamic Product Ads lets retailers generate adverts from their website product catalog. Show these ads to your past website users containing the exact products they viewed on your site, related products, or even to cold traffic that has never been to your website.  One PPC creates results-driven campaigns that find your ideal customer by showing them adverts relevant to products they’ve previously viewed. And we achieve this by understanding you, your business, and your potential customers, and using the right tools to design effective Facebook product ads, and get you the desired results.

We initially start at the bottom of the marketing funnel for both hot and cold traffic optimizing for the above campaign objectives.   Thereafter we set up campaigns with objectives that reach prospective buyers earlier in the consideration phase to build up custom audiences for retargeting on Facebook. These campaign types include App Installs, Video Views, Page Fans, and more.

Advanced Audience Targeting

Lookalike Audiences

Retarget past website visitors as they search on Google. Tailor bids and ad copy optimisation. Increase search volume using wider keywords for past website visitors that you son’t usually bid on.

Website Remarketing