Proven Methodology
Increase ROI on Every Advertising Campaign with One PPC.
Increase Leads & Sales
We focus on delivering results and making every penny count.
Provable ROI
Scientific approach to track web leads, phone calls and sales
Lower CPA
Reduce cost per acquisition, generate more conversions, and growth.
Complete Sales Funnel
We build marketing funnels brand building to direct response.
Precise Targeting
We target your customer persona by their interests, demographics and more.
Test, Analyse, Improve
Continually optimise by expanding campaigns, testing new ideas.
LinkedIn Ads Management Process
At One PPC, we grow your business by generating high-quality leads through expertly managed advertising campaigns on LinkedIn.
BUSINESS DISCOVERY & AUDIT
PERFORMANCE MANAGEMENT
CAMPAIGN SETUP & LAUNCH
REPORTING & REPEAT
Discovery Process
We begin by understanding your business model, goals, and customers — because no campaign should exist in isolation.
Before we touch your ad account, we take the time to understand what drives your business. Our goal is to align your advertising strategy with your wider commercial objectives.
What we cover:
- Your products, services, or offers
- Ideal customer profile(s) and buyer journey
- Current marketing and sales process
- Revenue goals, CPA or profit targets
- Key success metrics (e.g. MQLs, SQLs, sales, average order value)
- Seasonality, sales cycles, and growth plans
- Internal resources (sales team, CRM, tracking stack)
Outcome: A strategic understanding of how advertising can fuel your wider business goals — not just clicks and impressions.
Goals & Measurement
We define a clear measurement framework to ensure every campaign is tracked, attributed, and evaluated properly. This allows us to tie ad spend directly to revenue outcomes — whether online or offline.
What we define:
- Primary vs. secondary conversions (leads, sales, AOV, deals closed)
- Attribution models (last click, first click)
- KPI alignment (CPA, ROAS, lead quality, customer lifetime value)
- CRM feedback loops (MQLs, SQLs, closed-won revenue)
- Custom events or micro-conversions (scroll depth, video views, add-to-cart)
- Frequency and format of reporting (dashboards, reports, review calls)
Audience Definition
We help you define and refine the audiences that matter most — whether you’re targeting high-intent buyers, qualified B2B leads, or retargeting previous site visitors. This step ensures your campaigns are built on a clear understanding of who you’re speaking to and how to reach them across each platform.
What we clarify:
- Buyer personas and customer avatars
- B2B vs. B2C segmentation logic
- High-value audiences by lifecycle stage (cold, warm, hot)
- First-party audience sources (CRM lists, converters, engagers)
- Gaps in your existing targeting or remarketing setup
👥 Outcome: Defined audiences that map to intent, funnel stage, and value — ready to fuel profitable targeting strategies.
Business Offering Summary
We begin every engagement by extracting and organising the core elements of your commercial offer — so we can structure campaigns, segment audiences, and write ad copy that speaks directly to what your customers value most.
What we extract and align:
- ✅ Unique Selling Points (USPs) – What sets you apart in a competitive market
- ✅ Features & Benefits – What you provide and how it solves customer needs
- ✅ Guarantees & Risk Reversals – Money-back, delivery promises, or lifetime quality guarantees
- ✅ Pricing & Promotions – Free trials, bundled offers, gift packaging, or free shipping thresholds
- ✅ Calls to Action (CTAs) – Encouraging conversions: Free Quote, Buy Now, Book Today, etc.
- ✅ Proof & Trust Signals – Reviews, ratings, qualifications, certifications, and awards
- ✅ Target Audiences & Personas – Demographics, motivations, pain points, and buying intent
- ✅ Funnel Stage Alignment – Matching messaging to where the customer is in the AIDA journey (e.g. awareness, consideration, action)
We also apply frameworks such as the AIDA advertising model and Jobs to Be Done to make sure your messaging reflects what your customer wants to achieve, not just what you sell.
Competitor Research
We analyse how your brand compares to competitors in your market. This includes their ad visibility, creative messaging, funnel structure, and audience strategies. Our goal is to uncover gaps, threats, and missed opportunities your campaigns can exploit.
What we uncover:
- Competitor ad formats, messaging, and offers
- Landing page and funnel comparisons
- Budget estimates and share of voice
- Audience overlaps and missed segments
- Differentiation angles and positioning tactics
🔍 Outcome: Market intelligence that fuels smarter creative, targeting, and bid strategies.
Landing Page Review
Whether you’re generating quantity or quality of leads, your landing pages, LinkedIn page and funnels must convert traffic into action. We review your key pages, forms, and checkouts to identify friction points, message mismatches, and CRO opportunities.
What we evaluate:
- Page load speed and mobile responsiveness
- Message alignment between ad and page content
- Page structure, CTAs, and user flow clarity
- Form design, input friction, and abandonment risks
- Bounce rates, time on page, and scroll behaviour (via GA4 or Hotjar)
- Funnel drop-offs (checkout, lead stages, signups)
🎯 Outcome: Actionable CRO insights to help turn more ad clicks into customers.
Account Audit
We conduct a structured audit of your ad account and advertising history. This helps us identify what’s working, what’s wasting budget, and where the biggest improvement opportunities lie.
What we analyse:
- Account structure and naming conventions
- Campaign types, audience targeting, and budget allocation
- Ad formats and creative performance (text, video, image, etc.)
- Conversion actions and tracking (GTM, GA4, CRM integrations)
- Attribution models and data feedback loops (e.g. LCLID, offline deals)
- Wasted spend, low-quality traffic, or misaligned campaigns
- CPA, CTR, CVR, and impression share by segment
🔍 Outcome: A clear breakdown of current performance, strategic gaps, and technical issues — with prioritised actions to improve ROI.
Account Structure
An effective account structure is the backbone of a scalable, high-performing advertising strategy. It not only improves reporting and change management — it also makes the entire system easier for both our team to optimise and for you to understand.
We don’t use one-size-fits-all setups. Instead, we design your account architecture around your business goals, historical performance, landing page hierarchy, and commercial offer. This ensures each campaign has a clear purpose and each ad group is tightly themed to improve quality score, relevance, and control.
What we implement:
We design your account architecture to reflect your products, services, funnel stages, and target audiences. This creates clarity for both management and performance, ensuring that campaigns are scalable, reportable, and aligned with your business model.
- ✅ Campaign segmentation based on services, products, funnel stage, or location
- ✅ Logical naming conventions for easier navigation and reporting
- ✅ Clear separation of branded vs. non-branded activity
- ✅ Strategic use of campaign types with funnel stages
- ✅ Shared budgets or individual budgets where appropriate
- ✅ Foldering/tagging systems for multi-region or multi-brand accounts.
Targeting Strategy
We build targeting frameworks around intent, interest, and buyer stage — using keyword research, audience segments, and CRM data to ensure your ads appear to the right people at the right moment.
What we define and build:
- Matched audiences based on site behaviour, interests, CRM or purchase history
- Remarketing lists by funnel action (e.g. page views, video viewers)
- Audience expansion & Predictive Audiences.
- Exclusion lists to filter poor-fit traffic
Conversion Tracking (Online)
We install and verify complete tracking for web forms, phone calls, offline purchases, and any custom actions that signal value. This ensures your campaign is optimised around real-world goals.
What we implement and test:
- LinkedIn Insight Tag Setup
- Google Tag Manager setup
- Google Analytics event configuration
- Phone call tracking as conversions
- Form, purchase, and funnel step tracking
- Enhanced conversions for better attribution
- Cross-platform test validation
Conversion Tracking (Offline) & CRM Integration
At One PPC, we go beyond basic conversion tracking by integrating your CRM with LinkedIn Ads. This allows us to measure true business outcomes, not just clicks, and feed back real customer data to improve targeting, bidding, and campaign performance over time.
Whether you’re tracking MQLs, SQLs, opportunities or closed revenue, syncing CRM data enables smarter decisions at every level of the funnel.
What we implement:
- ✅ Offline conversion tracking – Match closed deals or qualified leads to ad clicks using LCLID and UTMs
- ✅ Audience syncing – Create custom audiences from CRM segments (e.g. active customers, prospects, churned users)
- ✅ Lead quality feedback loops – Train ad algorithms to optimise for better-quality leads, not just volume
- ✅ Lifecycle stage mapping – Track lead progression from click to MQL, SQL, Opportunity, and Customer
- ✅ First-party data activation – Use your own CRM data for retargeting, exclusion lists, and lookalike audiences
- ✅ Custom field matching – Capture values like revenue to pass into LinkedIn Ads
- ✅ Compatible with major CRMs – HubSpot, GoHighLevel, Salesforce, Pipedrive, Zoho, and more
Ad Copy & Creative
With your offer and audience clearly defined, we write and design ad creatives tailored to each campaign, funnel stage, and buyer persona. Every element is tested and refined to maximise engagement and conversion.
What we create and manage:
- Test range of ad formats (static, carousel, and video)
- Retargeting ads with persuasive messaging
- Creative aligned to offer, landing page, and CTA
- Message variants by funnel stage (cold, warm, hot)
- CTA testing (e.g. “Get a Quote” vs. “Free Consultation)
- UTM-tagged links for tracking and message consistency
Settings
Campaign performance isn’t just shaped by your targeting or ad creative — it’s also driven by the precision of your settings. Incorrect or default configurations can lead to wasted spend, poor-quality traffic, and misleading performance data.
At One PPC, we review and configure every setting at the account, campaign, and ad level to ensure your campaigns are running as efficiently and strategically as possible.
What we review and optimise:
- ✅ Bidding strategy alignment (e.g. Maximum Delivery, Cost cap and Manual CPC)
- ✅ Geo-targeting accuracy, including location exclusions and radius targeting
- ✅ Language and device targeting for relevance and cost control
- ✅ Ad schedule optimisation to focus spend during peak hours/days
- ✅ Attribution model selection (e.g. first-click, or last-click)
- ✅ Budget management (Ensure budget is allocated in the best way for achieving account goals)
Quality Assurance & Launch Protocol
Before campaigns go live, we conduct a thorough QA process to ensure flawless execution and data accuracy — preventing wasted spend, missed tracking, or compliance issues.
What we complete:
- Final tracking and conversion testing
- Ad previews and compliance check
- Budget and bidding validation
- Audience list verification and exclusions
- Cross-device and cross-platform review
- Launch checklist confirmation and timestamped deployment
Ongoing Campaign Optimisation
We monitor campaigns daily and make strategic changes based on what the data shows. From pausing underperformers to expanding what works, we manage your budget with precision across all platforms.
What we do:
- Monitor and adjust campaign-level performance
- Optimise toward CPA or funnel stage metrics
- Evaluate audience and creative performance
- Pause low-performing segments or placements
- Refresh underperforming campaigns and ads.
A/B Testing & Creative Rotation
We continuously test variations of copy, creative, and call-to-action elements across platforms. Testing is structured and tied to the audience’s intent and funnel stage.
What we test:
- Primary Text copy and related ad copy elements.
- Creative formats: image vs. video vs. carousel
- LinkedIn message variants and sponsored post copy
- Test hooks and editing styles
- A/B testing via Experiments
- CTA language, offers, and creative concept rotation
Budget & Bid Management
We regularly shift budgets across campaigns to prioritise top-performing segments. Bid strategies are updated based on conversion volume and margin targets.
What we optimise:
Budget reallocation across campaigns across different stages of the buyer journey
LinkedIn bid caps for lead gen CPL control
Automatic Bidding adjustments based on performance feedback
Manual override where smart bidding underperforms
Audience & Exclusion Management
As data builds, we refine who sees your ads. We improve accuracy using audience insights, CRM lists, behaviour tracking, and exclusion strategies.
What we manage:
- Custom audience refinement from site and CRM activity
- Remarketing window optimisation (7, 30, 90-day lists)
- Exclude irrelevant demographics, job titles, buyer stages
- Build suppression lists to avoid wasting spend on customers or disqualified leads
Real-Time Dashboards & Visual Reporting
We build custom, branded dashboards using Looker Studio (formerly Data Studio) or your preferred reporting format. These reports update automatically and are available 24/7.
What we deliver:
- Conversion performance by campaign, audience, device, and location
- Primary KPIs (CPA, profit, CVR, CTR, revenue, impressions)
- Funnel stage breakdowns (TOFU/MOFU/BOFU performance)
- Online Lead generation versus offline sales
- Offline CRM metrics via integrated sources
KPI Tracking & Goal Alignment
We define clear goals during onboarding and track performance against those goals weekly and monthly. Where necessary, we adapt KPIs based on shifts in market or business priorities.
We track:
- Cost per lead (CPL), cost per sale (CPS), return on ad spend (ROAS) – profit.
- Average order value (AOV), customer acquisition cost (CAC)
- Lead quality benchmarks (MQL > SQL > Deal > Revenue)
- Lifetime value metrics (LTV) where applicable
- Channel-level ROAS or blended CAC-to-revenue ratios
Attribution Insights & Funnel Reporting
We analyse attribution models and funnel interactions to help you understand where conversions actually come from — and how each campaign contributes to your pipeline or checkout.
What we review:
- Attribution modelling (first-click vs. last-click)
- Multi-touch funnel paths (e.g. social click → branded search → sale)
- Assisted conversions and channels
- Drop-off analysis (form abandonment, cart exits, etc.)
- First vs. final touch comparison
Communication
📞 Communication & Transparency
Clear, consistent communication is central to how we manage campaigns. We keep you informed, aligned, and confident in every decision.
How we stay connected:
✅ Multiple Channels – Email, Slack, scheduled calls, and screen shares to keep updates flowing.
✅ Detailed Reporting – Live, interactive Looker Studio dashboards with clear breakdowns of spend, ROI, and performance trends.
✅ Real-Time Tracking – View results in seconds, compare against historical data, and drill down into metrics.
✅ Fast Response Times – Most replies within hours, always within 1 business day.
✅ Collaborative Tools – Shared docs, Loom videos, and other tools to match your preferred workflow.
No guesswork. No information gaps. Just clear, actionable updates you can trust.
Monthly Reviews & Strategy Calls
Each month, we meet online with you to walk through results, align on goals, and discuss what’s next. You’re not left interpreting numbers — you get insight, recommendations, and a plan.
What we cover:
- KPI performance vs. targets
- What’s working, what’s not, and why
- Planned experiments (ad copy, budget shifts, audience testing)
- Platform-level updates or algorithm changes
- Sales or product seasonality
- Next-step roadmap
Performance Forecasting & Growth Opportunities
We proactively identify opportunities to grow, scale, or improve efficiency — based on performance trends, market conditions, and budget flexibility.
We forecast and propose:
- Spend increases tied to proven CPL thresholds
- New platform or channel expansion (e.g. Google, Facebook)
- Geographic or audience segment expansion
- Offer testing or seasonal campaign planning
- Budget shift recommendations for under- or over-performing areas
How we Achieve Success
- Develop a effective advertising strategy to achieve the best results
- Stay on top of all the latest LinkedIn changes to help you beat the competition.
- Build campaigns and adverts targeted to your deal market audiences
- Build adverts that to get the highest CTR and conversion rate.
- Scale campaigns to maximise LinkedIn advertising for your company
- And much much more...
Comprehensive LinkedIn Advertising Services
Reach a highly engaged audience in the LinkedIn news feed with Single Image Ads, Video Ads, Carousal Ads, Event Ads, and Document Ads. These ad formats are perfect for showcasing your products, services, or thought leadership content.
Engage your audience in LinkedIn Messaging, where professional conversations happen. With Conversational Ads and Message Ads, you can start conversations with potential customers and build relationships that lead to conversions.
Run ads in the LinkedIn right rail and boost conversion rates with these ads automatically personalised to each member based on LinkedIn profile data. Text Ads, Spotlight Ads, and Follower Ads can help you drive new customers to your business and increase traffic to your landing page.
Our ad management services are designed to take the hassle out of LinkedIn advertising. We’ll handle everything from ad creation and targeting to optimization and reporting, so you can focus on what you do best – running your business. Get in touch with us today and see how we can help you achieve your advertising goals on LinkedIn.
Full Funnel Advertising
Our full-funnel advertising approach uses all campaign objectives to help you achieve your goals.
If you’re looking to drive more registrations, leads, or sales on your website, our website conversion campaigns can help. By leveraging LinkedIn’s targeting capabilities and ad formats, we can help you reach your target audience and drive them to take action on your website or offline. Whether you want to increase sign-ups for a free trial, generate more leads for your sales team, or drive more sales offline, we can help you achieve your goals.
Leads:
Our lead generation campaigns are carefully crafted to help you collect high-quality leads from LinkedIn members who are interested in your services. We do this by helping you reach the right audience with the right message at the right time.
We create compelling ad copy, optimise your targeting options, and continuously monitor and adjust your campaigns for maximum results.
With our lead generation campaigns, you can take your LinkedIn advertising to the next level and connect with high-quality leads that are ready to talk with your company
Website Conversions:
Looking to drive more registrations, leads, or sales on your website? Our website conversion campaigns will help you reach your target audience and drive them to take action on your website.
With our full-funnel advertising approach, you can reach your target audience at every stage of the buyer journey, from awareness to conversion. Get started today and achieve your advertising goals on LinkedIn.
In the mid-funnel, consideration and nurturing potential customers is key. That’s where our expert ad management services come in, with our website visitors, engagement, and video views campaigns. But we don’t stop there. we also build audience buyer funnels to retarget your engaged audiences with lower-funnel campaign objectives such as leads and website conversions.
Drive Website Visitors:
Our website visitors’ campaign objective will help you drive targeted traffic to your website, increasing the chances of conversion. We shall help you drive targeted traffic to your website, increasing the chances of conversion. By leveraging LinkedIn’s powerful targeting capabilities, we can help you reach your ideal audience and drive more traffic to your website.
Boost Engagement:
Our engagement campaigns will help you get more likes, comments, and shares on your LinkedIn posts, increasing visibility and brand recognition. We’ll help you get more likes, comments, and shares on your LinkedIn posts, increasing visibility and brand recognition. With our help, you can create content that resonates with your target audience and builds relationships that lead to conversions.
Increase Video Views:
Video content is a great way to engage with your target audience, and our video views campaigns can help you get more views and engagement on your LinkedIn video ads. We’ll help you create compelling video content that showcases your products, services, or thought leadership content and drives engagement with your target audience.
If you’re looking to increase brand awareness and get more people to learn about your business, our brand awareness campaigns on LinkedIn can make all the difference.
We leverage the power of the world’s largest professional network to help you get noticed by your target audience and build familiarity with your brand.
Our brand awareness campaigns are carefully designed to showcase your company’s unique value proposition and key messaging to the right people, at the right time. We use a range of targeting options, including job title, company size, industry, and more, to reach your ideal audience and ensure maximum impact.
With our help, you can make a lasting impression on potential customers, establish your brand as a leader in your industry, and create a strong foundation for future marketing efforts. Our expert ad management services ensure that your brand is always presented in the best possible light, driving engagement and building trust with your target audience.
📈 Overview - Monthly Subscription Contract
At One PPC, we act as a dedicated digital marketing partner — not just a service provider. As a boutique agency specialising in advertising management, we take pride in delivering meaningful growth for each client through personalised, results-focused campaigns.
💼 A Bespoke Partnership
Every client is unique. We take a keen interest in your business and goals, crafting tailored strategies that align with your commercial objectives. Our advertising systems are designed to maximise ROI — whether you’re scaling lead generation, growing e-commerce revenue, or improving campaign efficiency.
✅ Proven Results, Backed by Reviews
Our work consistently outperforms industry benchmarks and larger agencies — as reflected in our historical performance data and excellent client reviews. We encourage you to explore the results we’ve delivered for businesses like yours.
🤝 Month-by-Month Support & Collaboration
We believe in earning your business every month through strong performance, transparent communication, and agile support. You’ll receive hands-on campaign management, detailed reporting, and ongoing optimisation to ensure sustained success.
📩 Proposal & Onboarding
Upon request, we’ll prepare a custom proposal based on your website and any prior conversations. If anything is unclear or you’d like to explore ideas further, we’re always available to talk. Our goal is to help you take your advertising efforts to the next level — with clarity, confidence, and expert execution.
📈 Transparency
At One PPC, we believe transparency is the foundation of every successful partnership. That’s why we keep you fully informed — with shared data access, strategic reviews, and open communication at every stage.
You’ll always know what we’re doing, why we’re doing it, and how it’s performing. What transparency looks like in practice:
✅ Full Visibility
You’ll have direct access to campaign data, analytics, and advertising accounts — no black boxes, no hidden metrics
✅ Strategic Review Calls
We schedule regular performance check-ins to align on goals, review results, and plan your next moves
✅ Proactive Growth Planning
We don’t just share what happened — we offer clear, forward-thinking recommendations to keep your business growing
At One PPC, transparency isn’t just a value — it’s how we work. We treat your ad spend like our own, and we’re accountable for every decision we make.
📈 Results-Driven Focus
At One PPC, we don’t just run campaigns — we build engines for measurable growth. Every decision we make is grounded in performance, and every campaign is geared to drive commercial impact, not just impressions.
From cost per acquisition to return on ad spend, we track the metrics that matter — and use them to optimise, scale, and outperform. How our results-driven focus delivers measurable impact:
✅ Revenue-First Thinking
We prioritise what drives revenue — not vanity metrics or fluff
✅ CPA & ROAS Optimisation
Lower your cost per lead or sale, while increasing efficiency and profitability
✅ Lead Quality Improvement
Drive more qualified enquiries that convert into real customers
✅ Tested for Growth
We apply what works — and cut what doesn’t — to deliver scalable performance
By aligning strategy with outcomes, we ensure that every pound spent fuels business growth. It’s how we deliver results — consistently, transparently, and with purpose.
📈 Creativity
In a world ruled by algorithms and automation, creativity is your brand’s unfair advantage. At One PPC, we don’t just run ads — we craft campaigns that communicate, resonate, and convert. Because great advertising doesn’t interrupt — it invites. ✨ Here’s how we make creativity work for you:
🧠 Tailored Messaging
Crafted around your unique selling points, goals, and customer motivations
🎯 Audience Alignment
Tone, visuals, and style matched to your audience’s mindset and funnel stage
📖 Emotive Storytelling
Campaigns that build trust, spark curiosity, and inspire action
🔄 Creative Evolution
We analyse what works, rotate fresh ideas, and adapt to performance signals
We combine strategic thinking with original, thumb-stopping ideas — creating campaigns that don’t just look good, they deliver real results.
📈 Data-Led Decisions
In today’s fast-moving digital landscape, creative ideas are just the starting point. Sustainable growth and scalable performance come from data you can trust — and act on.
At One PPC, data isn’t an add-on — it’s built into the core of everything we do. We harness analytics, attribution modelling, and conversion insights to refine strategies, improve targeting, and maximise your return on ad spend. How our data-first approach powers your growth:
✅ Audience Intelligence
Pinpoint exactly who converts, what motivates them, and how to reach more just like them
✅ Budget Efficiency
Eliminate wasted ad spend by focusing investment on your best-performing audiences and platforms
✅ Performance Optimisation
Track, test, and evolve campaigns in real-time using metrics that matter
✅ Scalable Strategy
Use predictive insights to double down on what’s working — and confidently scale your results
By combining creative execution with scientific precision, we turn data into decisions and clicks into conversions — helping you grow smarter, faster, and more profitably.
Lookalike Audiences
LinkedIn Ads Lookalike Audiences are a type of audience targeting feature available on LinkedIn Ads platform that allows advertisers to create a new audience that shares similar characteristics with an existing first-party audience that they have previously defined.
The process of creating a Lookalike Audience involves using LinkedIn’s algorithm to analyse the attributes and behaviours of the existing audience, such as job titles, industries, company sizes, education levels, and more. Based on this analysis, Lookalike targeting identifies other LinkedIn members who match the same or similar characteristics and then creates a new audience that advertisers can target with their ads.
The goal of using Lookalike Audiences is to reach new potential customers who are likely to be interested in the advertiser’s services because they share similar characteristics with the existing audience. This can help increase the reach and effectiveness of the advertiser’s LinkedIn ad campaigns.
Interest Audiences
LinkedIn Ads Interest Audience Targeting is a type of audience targeting feature available on the LinkedIn Ads platform that allows advertisers to reach users based on their interests and behaviours on LinkedIn.
Interests include what LinkedIn users share, pages they like, and other activities both on and off LinkedIn.
When creating an ad campaign, advertisers can choose to target users based on their interests, which are determined by the pages they follow, the content they engage with, and the groups they join on LinkedIn. Advertisers can select from a list of predefined interests or enter their own interest keywords to target a specific audience.
LinkedIn Interest Audience Targeting can be useful for advertisers who want to reach users who may not fit into a specific job title or industry but are still interested in a particular topic. For example, an advertiser promoting a productivity app could target users who follow pages related to time management, organisation, or productivity.
Interest targeting can be combined with other targeting options, such as job titles, industries, and company sizes, to create more precise and effective audience targeting. By using Interest Audience Targeting, advertisers can reach a broader range of potential customers who may be interested in their products or services.
Engagement Audiences
LinkedIn Ads Engagement Audiences is a type of audience targeting feature available on the LinkedIn Ads platform that allows advertisers to retarget users who have previously engaged with their LinkedIn content, such as ads, sponsored content, and company page updates.
When creating an ad campaign, advertisers can choose to target users based on their previous interactions with their LinkedIn content, such as users who have liked, commented, or shared their posts or clicked on their ads. Advertisers can create a custom audience based on these interactions and target them with a new ad campaign.
LinkedIn Engagement Audience Targeting can be useful for advertisers who want to target users who have shown an interest in their brand or products/services. These users are more likely to be receptive to new ads and may be more likely to convert.
Engagement targeting can be combined with other targeting options, such as job titles, industries, and company sizes, to create more precise and effective audience targeting. By using Engagement Audiences, advertisers can reach users who are more likely to engage with their ads and increase the effectiveness of their LinkedIn ad campaigns.
Demographic Audiences
LinkedIn Ads Demographic Targeting is a type of audience targeting feature available on the LinkedIn Ads platform that allows advertisers to target users based on their demographic characteristics, such as age, gender, location, and language.
When creating an ad campaign, advertisers can choose to target users based on their demographic information, such as their age, gender, location, and language preferences. Advertisers can select from a list of predefined options or enter their own demographic targeting parameters to reach a specific audience.
LinkedIn Demographic Targeting can be useful for advertisers who want to reach a specific group of users based on their location or language. For example, an advertiser promoting a local event can target users who live in a specific city or region, while an advertiser promoting a language-learning app can target users who speak a specific language.
Demographic targeting can be combined with other targeting options, such as job titles, industries, and company sizes, to create more precise and effective audience targeting. By using Demographic Targeting, advertisers can reach a more specific audience and increase the effectiveness of their LinkedIn ad campaigns.
Remarketing Audiences
LinkedIn Ads Remarketing Targeting is a type of audience targeting feature available on the LinkedIn Ads platform that allows advertisers to target users who have previously visited your website.
When creating an ad campaign, we can target users who have previously visited their website. To do this, advertisers can install the LinkedIn Insight Tag on their website.
LinkedIn Remarketing Targeting can be useful for advertisers who want to re-engage users who have already shown an interest in their brand or products/services. These users are more likely to be receptive to new ads and may be more likely to convert.
Remarketing targeting can be combined with other targeting options, such as job titles, industries, and company sizes, to create more precise and effective audience targeting. By using Remarketing Targeting, advertisers can reach users who are more likely to engage with their ads and increase the effectiveness of their LinkedIn ad campaigns.
1. Business Discovery & Audit (Days 1–10)
Before we build anything, we get to know everything — your business, your audience, your offer, and your current performance.
🔎 What’s included:
- ✅ Discovery Process – Deep dive into your business model, marketing goals & key metrics
- ✅ Audience Definition – Identify customer personas, funnel stages & segmentation strategies
- ✅ Business Offering Summary – Extract USPs, benefits, CTAs, and trust signals to inform ad copy & landing pages
- ✅ Competitor & Market Research – Analyse offers, visibility, messaging & impression share
- ✅ Measurement of Goals – Audit your GA4, conversion setup, and attribution model
- ✅ Landing Page Review – Review CRO, UX, bounce rates, form flows, and message alignment
- ✅ Account Audit – Assess campaigns, keywords, performance, and account health
- ✅ Tracking & Attribution Review – Audit your CRM, GA4, GTM, and offline conversion tracking readiness
- 🕐 Timeline: 5–10 working days
🎯 Outcome: A clear, data-led strategy aligned to business goals and ready for implementation.
2. Campaign Setup & Launch (Days 7–14)
With insights gathered, we build and launch high-impact campaigns across the platforms that matter most: Google, Facebook, LinkedIn, Microsoft, and more.
🛠️ What’s included:
- ✅ Account Structure – Campaigns and ad groups aligned with goals and product/service categories
- ✅ Targeting Strategy – Audiences, geos, keywords, device strategy, exclusions, and placements
- ✅ Conversion Tracking (Online) – Setup of leads, purchases, form fills, phone calls, etc.
- ✅ Offline Tracking & CRM Integration – Sync closed deals, offline sales, and CRM lead stages to ad platforms
- ✅ Ad Copy & Creative – Compelling creative mapped to funnel stages, personas, and platform formats
- ✅ Campaign Settings – Location targeting, bidding strategy, ad rotation, networks, and schedules
- ✅ Landing Page Mapping – Ensure ads drive to relevant, high-converting landing pages
- ✅ Quality Assurance & Launch Protocol – Final checks on budgets, links, tracking, and platform compliance
🕐 Timeline: 7–14 working days
🚀 Outcome: A tailored, conversion-ready campaign launched with precision.
3. Performance Management (14 Days onwards)
Once live, the real work begins — we continuously optimise campaigns using a structured, data-led process to improve ROI.
🔁 What’s included:
- ✅ Ongoing Campaign Optimisation – Daily monitoring and iterative improvements
- ✅ A/B Testing & Creative Rotation – Test new messaging, offers, formats, and creatives
- ✅ Search Term & Keyword Refinement – Add high-performers, block irrelevant terms
- ✅ Budget & Bid Management – Reallocate spend and adjust bids to maximise ROAS
- ✅ Audience & Exclusion Management – Refine lookalikes, retargeting, and exclusions
- ✅ Negative Keyword Management – Protect budget by blocking low-intent or irrelevant searches
- ✅ Scaling Strategy & Spend Control – Identify winning campaigns to scale while maintaining control
- 🕐 Timeline: From day 14, ongoing weekly/monthly
📊 Outcome: Better results through continuous learning, refinement, and scaling.
4. Reporting & Repeat (21 Days onwards)
We keep you informed and involved with transparent, insightful reporting and collaborative strategy.
📢 What’s included:
- ✅ Real-Time Dashboards & Visual Reporting – Live performance insights across all platforms
- ✅ KPI Tracking & Goal Alignment – Progress against agreed cost per lead, ROAS, and funnel targets
- ✅ Attribution Insights & Funnel Reporting – Understand what drives revenue at each funnel stage
- ✅ Communication – Email updates, Slack/Zoom chats, and easy access to your point of contact
- ✅ Monthly Reviews & Strategy Calls – Review progress, new tests, and roadmap updates
- ✅ Performance Forecasting & Growth Planning – Scalable projections and spend-to-return plans
🕐 Timeline: Day 21+, reviewed monthly
📈 Outcome: Long-term success, backed by clarity, collaboration, and continual improvement.
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