The internet has made the world a global village. Over the years, we have been inspired by many practitioners within our industry and put together this top list.
For advanced training, latest advancements and hot of the press updates- we recommend:
Adwords Trainers
Brad Geddes bgtheory.com
Mike Rhodes websavvy.com.au
Perry Marshall perrymarshall.com
Perry Marshall and Mike Rhodes from Websavvy co-wrote the Adwords book called “The Ultimate Guide to Google Adwords“.
Brad Geddes from Certified Knowledge is the author of the book Advanced Adwords www.advancedadwordsbook.com
The Ultimate Guide is perhaps a better starting point with Advanced Adwords for more experienced Adwords users.
Certified Knowledge does however also provide video training for new advertisers, intermediate and advanced Adwords users.
Perry Marshall offers a great Adwords Bootcamp, which is eight-screen share conferences over two months covering fundamentals and best practices, as well as some advanced topics. Both Perry and Mike Rhodes also provide advanced training material by live and recorded video and all the usual training formats.
Google Ads / Adwords Training Publications
These publications are useful for updates on new features- especially when new features are not released globally at the same time. Search Engine Land and PPC Hero provided daily and weekly digests for new features and practices.
Adwords PPC Software Management Tools
wordstream.com and optmyzr.com
are Google Ads management and reporting tools with inbuilt processes that are helpful for learning best practices
Detailed and advanced video training, as well as written training, are provided by all trainers.
Google’s formal training- Adwords Certified Professional
Google themselves offered very in-depth training. The Adwords Professional Certification training material contains six training courses. The training material is freely available- while the exams need to be completed yearly to retain certified Adwords professional status. This training content covers the terminology and functionality in more depth than training outside of Google. Google Adwords training is available, as well as training for Google Analytics and Google Tag Manager.
AdWords exams for certified Adwords Professionals
| Exam | Description |
| AdWords Fundamentals | Basic & intermediate concepts, and best practices for managing and optimising AdWords campaigns. |
| Search Advertising | Advanced concepts and best practices for creating, managing, measuring, and optimising Search campaigns. |
| Display Advertising | Advanced concepts and best practices for creating, managing, measuring, and optimising Display campaigns. |
| Mobile Advertising | Basic & advanced concepts of mobile advertising, ad formats, bidding and targeting, campaign measurement and optimisation. |
| Video Advertising | Basic & advanced concepts, best practices for creating, managing, measuring, and optimising video advertising campaigns across YouTube and the web. |
| Shopping Advertising | Basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. |
Let your customers train you in Adwords by using Conversion Tracking
Conversion tracking shows you which keywords, ad copy, and landing pages perform better. Any advertiser can test their assumptions using the results from Adwords using trial and error and learn from this. Learning Adwords from customers and making sure the most money is spent in the best performing areas is a way to not only optimise Adwords but learn consistent practices and contexts for differences.
Having your account initially set up by specialists.
Rather than learning yourself from scrath, work with a specialist PPC Agency to do the setup. Then use short-term management before taking the account in-house. This saves you money from making mistakes- and you can learn from the what is working best in the setup and optimised account.
Facebook Ads PPC Trainers
Learning different PPC platforms such as Facebook, Twitter Ads, Linkedin Ads- is a good way to expand your knowledge of PPC- especially display advertising and social advertising. Facebook has the largest audience and often the best starting point for most companies- other than B2B.
- Facebook BluePrint Exam Certification- Formal Cert of Facebook Ads
- www.jonloomer.cm
- www.jonloomer.com
Jonloomer.com is hot of the press update training for new features and techniques with both written, video and live training. PerryMarshall has also written a book on Facebook called the Ultimate Guide to Facebook Ads and offers live video Facebook training courses.
Summary
Google Ads is an extensive software program. However, it is more than just learning technical software features. Google Ads Management requires lots of practice and data analysis and it requires knowledge of advertising, as well as a broader base of marketing such as landing pages.
