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Our Approach

How We Help You Achieve Better Advertising Results

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How we Achieve Success

Increase ROI on Every Google Ads Campaign with One PPC

Increase Leads & Sales

We focus on getting results and making every penny count.

Provable ROI

Scientific approach to track web leads, phone calls and sales

Lower CPA

Reduce cost / acquisition & get more conversions and deliver bottom-line results.

Complete Sales Funnel

We build marketing funnels that maximize ROI, from direct response to branding.

Precise Targeting

We target your customer persona with demographics, locations and more.

Test, Analyse, Improve

Expand campaigns, test new techniques, & monitor visitor behaviour with split tests.

Google Ads Management Process

At One PPC, we grow your business by generating high-quality leads and increasing e-commerce sales through expertly managed advertising campaigns on Google Search, Display and YouTube.

BUSINESS DISCOVERY & AUDIT

PERFORMANCE MANAGEMENT

CAMPAIGN SETUP & LAUNCH

REPORTING & REPEAT

We begin by understanding your business model, goals, and customers — because no campaign should exist in isolation.

Before we touch your Google Ads account, we take the time to understand what drives your business.
Whether you’re in lead generation, e-commerce, or both, our goal is to align your advertising strategy with your wider commercial objectives.

What we cover:

  • Your products, services, or offers
  • Ideal customer profile(s) and buyer journey
  • Current marketing and sales process
  • Revenue goals, CPA or ROAS targets
  • Key success metrics (e.g. MQLs, SQLs, sales, average order value)
  • Seasonality, sales cycles, and growth plans
  • Internal resources (sales team, CRM, tracking stack)

Outcome: A strategic understanding of how advertising can fuel your wider business goals — not just clicks and impressions.

We define a clear measurement framework to ensure every campaign is tracked, attributed, and evaluated properly. This allows us to tie ad spend directly to revenue outcomes — whether online or offline.

What we define:

  • Primary vs. secondary conversions (leads, sales, AOV, deals closed)
  • Attribution models (last click, data-driven, position-based, etc.)
  • KPI alignment (CPA, ROAS, lead quality, customer lifetime value)
  • CRM feedback loops (MQLs, SQLs, closed-won revenue)
  • Custom events or micro-conversions (scroll depth, video views, add-to-cart)
  • Frequency and format of reporting (dashboards, reports, review calls)

We help you define and refine the audiences that matter most — whether you’re targeting high-intent buyers, qualified B2B leads, or retargeting previous site visitors. This step ensures your campaigns are built on a clear understanding of who you’re speaking to and how to reach them across each platform.

What we clarify:

  • Buyer personas and customer avatars
  • B2B vs. B2C segmentation logic
  • High-value audiences by lifecycle stage (cold, warm, hot)
  • First-party audience sources (CRM lists, converters, engagers)
  • Gaps in your existing targeting or remarketing setup

👥 Outcome: Defined audiences that map to intent, funnel stage, and value — ready to fuel profitable targeting strategies.

We begin every engagement by extracting and organising the core elements of your commercial offer — so we can structure campaigns, segment audiences, and write ad copy that speaks directly to what your customers value most.

What we extract and align:

  • ✅ Unique Selling Points (USPs) – What sets you apart in a competitive market
  • ✅ Features & Benefits – What you provide and how it solves customer needs
  • ✅ Guarantees & Risk Reversals – Money-back, delivery promises, or lifetime quality guarantees
  • ✅ Pricing & Promotions – Free trials, bundled offers, gift packaging, or free shipping thresholds
  • ✅ Calls to Action (CTAs) – Encouraging conversions: Free Quote, Buy Now, Book Today, etc.
  • ✅ Proof & Trust Signals – Reviews, ratings, qualifications, certifications, and awards
  • ✅ Target Audiences & Personas – Demographics, motivations, pain points, and buying intent
  • ✅ Funnel Stage Alignment – Matching messaging to where the customer is in the AIDA journey (e.g. awareness, consideration, action)

We also apply frameworks such as the AIDA advertising model and Jobs to Be Done to make sure your messaging reflects what your customer wants to achieve, not just what you sell.

We analyse how your brand compares to competitors in your market. This includes their ad visibility, creative messaging, funnel structure, and keyword or audience strategies. Our goal is to uncover gaps, threats, and missed opportunities your campaigns can exploit.

What we uncover:

  • Competitor ad formats, messaging, and offers
  • SERP visibility and impression share
  • Landing page and funnel comparisons
  • Budget estimates and share of voice
  • Audience overlaps and missed segments
  • Differentiation angles and positioning tactics

🔍 Outcome: Market intelligence that fuels smarter creative, targeting, and bid strategies.

Whether you’re generating leads or selling products, your landing pages and funnels must convert traffic into action. We review your key pages, forms, and checkouts to identify friction points, message mismatches, and CRO opportunities.

What we evaluate:

  • Page load speed and mobile responsiveness
  • Message alignment between ad and page content
  • Page structure, CTAs, and user flow clarity
  • Form design, input friction, and abandonment risks
  • Bounce rates, time on page, and scroll behaviour (via Google Analytics or Hotjar)
  • Funnel drop-offs (checkout, lead stages, signups)

🎯 Outcome: Actionable CRO insights to help turn more ad clicks into customers.

We conduct a structured audit of your Google Ads accounts across Google Search, Display and YouTube. This helps us identify what’s working, what’s wasting budget, and where the biggest improvement opportunities lie.

What we analyse:

  • Account structure and naming conventions
  • Campaign types, audience targeting, and budget allocation
  • Ad formats and creative performance (RSA, video, image, etc.)
  • Keyword strategy, search terms, and negative keyword coverage
  • Conversion actions and tracking (GTM, GA4, CRM integrations)
  • Attribution models and data feedback loops (e.g. GCLID, offline deals)
  • Wasted spend, low-quality traffic, or misaligned campaigns
  • ROAS, CPA, CTR, CVR, and impression share by segment

🔍 Outcome: A clear breakdown of current performance, strategic gaps, and technical issues — with prioritised actions to improve ROI.

An effective account structure is the backbone of a scalable, high-performing advertising strategy. It not only improves reporting and change management — it also makes the entire system easier for both our team to optimise and for you to understand.

We don’t use one-size-fits-all setups. Instead, we design your account architecture around your business goals, historical performance, landing page hierarchy, and commercial offer. This ensures each campaign has a clear purpose and each ad group is tightly themed to improve quality score, relevance, and control.

What we implement:
We design your account architecture to reflect your products, services, funnel stages, and target audiences. This creates clarity for both management and performance, ensuring that campaigns are scalable, reportable, and aligned with your business model.

  • ✅ Campaign segmentation based on services, products, funnel stage, or location
  • ✅ Ad group structuring to reflect keyword themes or audience types
  • ✅ Logical naming conventions for easier navigation and reporting
  • ✅ Clear separation of branded vs. non-branded activity
  • ✅ Strategic use of Search, Shopping, Performance Max, Display, Shopping, and YouTube (if applicable)
  • ✅ Shared budgets or individual budgets where appropriate
  • ✅ Foldering/tagging systems for multi-region or multi-brand accounts. 

We build targeting frameworks around intent, interest, and buyer stage — using keyword research, audience segments, and CRM data to ensure your ads appear to the right people at the right moment.

What we define and build:

  • Keyword match types (Exact, Phrase, Broad) by intent
  • Custom audiences based on site behaviour, interests, or purchase history
  • Remarketing lists by funnel action (e.g. cart abandoners, video viewers)
  • Lookalike/similar audiences seeded from CRM or e-commerce conversion data
  • Exclusion lists to filter poor-fit traffic

We install and verify complete tracking for web forms, phone calls, e-commerce purchases, and any custom actions that signal value. This ensures your campaign is optimised around real-world goals.

What we implement and test:

  • Google Tag Manager setup
  • Google Analytics event configuration
  • Phone call tracking via Google Ads or 3rd-party integrations
  • Form, purchase, and funnel step tracking
  • Enhanced conversions for better attribution
  • Cross-platform test validation

At One PPC, we go beyond basic conversion tracking by integrating your CRM with Google Ads, Google Analytics, YouTube, and more. This allows us to measure true business outcomes, not just clicks, and feed back real customer data to improve targeting, bidding, and campaign performance over time.

Whether you’re tracking MQLs, SQLs, opportunities or closed revenue, syncing CRM data enables smarter decisions at every level of the funnel.

What we implement:

  • ✅ Offline conversion tracking – Match closed deals or qualified leads to ad clicks using GCLID or UTMs
  • ✅ Audience syncing – Create custom audiences from CRM segments (e.g. active customers, prospects, churned users)
  • ✅ Lead quality feedback loops – Train ad algorithms to optimise for better-quality leads, not just volume
  • ✅ Lifecycle stage mapping – Track lead progression from click to MQL, SQL, Opportunity, and Customer
  • ✅ First-party data activation – Use your own CRM data for retargeting, exclusion lists, and lookalike audiences
  • ✅ Custom field matching – Capture values like revenue, product, or lead score to pass into the ad platform
  • ✅ Compatible with major CRMs – HubSpot, GoHighLevel, Salesforce, Pipedrive, Zoho, and more

With your offer and audience clearly defined, we write and design ad creatives tailored to each platform, funnel stage, and buyer persona. Every element is tested and refined to maximise engagement and conversion.

What we create and manage:

  • Responsive Search Ads (RSA) with dynamic headline testing
  • Display and retargeting ads with persuasive messaging
  • Creative aligned to offer, landing page, and CTA
  • Message variants by funnel stage (cold, warm, hot)
  • CTA testing (e.g. “Get a Quote” vs. “Buy Now”)
  • UTM-tagged links for tracking and message consistency

Campaign performance isn’t just shaped by your targeting or ad creative — it’s also driven by the precision of your settings. Incorrect or default configurations can lead to wasted spend, poor-quality traffic, and misleading performance data.

At One PPC, we review and configure every setting at the account, campaign, ad group and ad level to ensure your campaigns are running as efficiently and strategically as possible.

What we review and optimise:

  • ✅ Bidding strategy alignment (e.g. Maximise Conversions, Target CPA, Target ROAS, Manual CPC)
  • ✅ Geo-targeting accuracy, including location exclusions and radius targeting
  • ✅ Language and device targeting for relevance and cost control
  • ✅ Ad schedule optimisation to focus spend during peak hours/days
  • ✅ Search Partner and Display Network settings (opt-in/out based on intent)
  • ✅ Attribution model selection (e.g. data-driven, position-based, or last-click)
  • ✅ Auto-applied recommendations (disabled where risky)
  • ✅ Budget pacing and delivery method (standard vs. accelerated)

Before campaigns go live, we conduct a thorough QA process to ensure flawless execution and data accuracy — preventing wasted spend, missed tracking, or compliance issues.

What we complete:

  • Final tracking and conversion testing
  • Ad previews and compliance check
  • Budget and bidding validation
  • Audience list verification and exclusions
  • Cross-device and cross-platform review
  • Launch checklist confirmation and timestamped deployment

We monitor campaigns daily and make strategic changes based on what the data shows. From pausing underperformers to expanding what works, we manage your budget with precision across all platforms.

What we do:

  • Monitor and adjust campaign-level performance
  • Optimise toward CPA, ROAS, or funnel stage metrics
  • Evaluate keyword, audience, and creative performance
  • Pause low-performing segments or placements
  • Refresh underperforming ad groups, asset groups, or ad sets

We continuously test variations of copy, creative, and call-to-action elements across platforms. Testing is structured and tied to audience intent and the funnel stage.

What we test:

  • RSA headline and description combinations
  • Ad extensions and display URL’s
  • CTA language, offers, and creative concept rotation

We review actual search terms regularly to find hidden opportunities and remove irrelevant or low-converting queries — improving Quality Score and lead quality.

What we do:

  • Search term audits by match type and funnel stage

  • Add converting queries as exact-match keywords

  • Remove low-intent, off-topic terms

  • Adjust match type distribution to control traffic quality

  • Re-balance keyword grouping within ad groups

We regularly shift budgets across campaigns to prioritise top-performing segments. Bid strategies are updated based on conversion volume and margin targets.

What we optimise:

  • Budget reallocation across Google ad networks

  • Device and geo bid adjustments

  • Smart Bidding adjustments (Target CPA/ROAS) based on performance feedback

  • Manual override where smart bidding underperforms

As data builds, we refine who sees your ads. We improve accuracy using audience insights, CRM lists, behaviour tracking, and exclusion strategies.

What we manage:

  • Custom audience refinement from site and CRM activity
  • Lookalike refresh cycles
  • In-market and affinity audience reassignment
  • Remarketing window optimisation (7, 30, 540-day lists)
  • Exclude irrelevant demographics and buyer stages
  • Build suppression lists to avoid wasting spend on customers or disqualified leads

Negative keywords are continually refined to filter out poor-quality searches and protect your budget. This improves both cost-efficiency and lead quality.

What we do:

  • Add negatives based on live search term reports
  • Use shared negative lists across campaigns (e.g. job seekers, competitors)
  • Identify irrelevant modifier combinations (e.g. “free,” “DIY,” “courses”)
  • Segment by funnel stage — more restrictive at bottom-of-funnel
  • Platform-specific exclusions for Smart Shopping & Performance Max

We build custom, branded dashboards using Looker Studio (formerly Data Studio) or your preferred reporting format. These reports update automatically and are available 24/7.

What we deliver:

  • Conversion performance by campaign, audience, device, and location
  • Primary KPIs (CPA, ROAS, CVR, CTR, revenue, impressions)
  • Funnel stage breakdowns (TOFU/MOFU/BOFU performance)
  • eCommerce vs. lead generation split (if hybrid)
  • Offline CRM metrics via integrated sources

We define clear goals during onboarding and track performance against those goals weekly and monthly. Where necessary, we adapt KPIs based on shifts in market, platform, or business priorities.

We track:

  • Cost per lead (CPL), cost per sale (CPS), return on ad spend (ROAS)
  • Average order value (AOV), customer acquisition cost (CAC)
  • Lead quality benchmarks (MQL > SQL > Deal > Revenue)
  • Lifetime value metrics (LTV) where applicable
  • Channel-level ROAS or blended CAC-to-revenue ratios

We analyse attribution models and funnel interactions to help you understand where conversions actually come from — and how each campaign contributes to your pipeline or checkout.

What we review:

  • Attribution modelling (data-driven vs. last-click)
  • Multi-touch funnel paths (e.g. social click → branded search → sale)
  • Assisted conversions and cross-device influence
  • Drop-off analysis (form abandonment, cart exits, etc.)
  • First vs. final touch ROAS comparison

📞 Communication & Transparency
Clear, consistent communication is central to how we manage campaigns. We keep you informed, aligned, and confident in every decision.

How we stay connected:
✅ Multiple Channels – Email, Slack, scheduled calls, and screen shares to keep updates flowing.
✅ Detailed Reporting – Live, interactive Looker Studio dashboards with clear breakdowns of spend, ROI, and performance trends.
✅ Real-Time Tracking – View results in seconds, compare against historical data, and drill down into metrics.
✅ Fast Response Times – Most replies within hours, always within 1 business day.
✅ Collaborative Tools – Shared docs, Loom videos, and other tools to match your preferred workflow.

No guesswork. No information gaps. Just clear, actionable updates you can trust.

Each month, we meet with you to walk through results, align on goals, and discuss what’s next. You’re not left interpreting numbers — you get insight, recommendations, and a plan.

What we cover:

  • KPI performance vs. targets
  • What’s working, what’s not, and why
  • Planned experiments (ad copy, budget shifts, audience testing)
  • Platform-level updates or algorithm changes
  • Sales or product seasonality
  • Next-step roadmap

We proactively identify opportunities to grow, scale, or improve efficiency — based on performance trends, market conditions, and budget flexibility.

We forecast and propose:

  • Spend increases tied to proven ROAS or CPL thresholds
  • New platform or channel expansion (e.g. Facebook, LinkedIn, Amazon, TikTok)
  • Geographic or audience segment expansion
  • Offer testing or seasonal campaign planning
  • Budget shift recommendations for under- or over-performing areas

Proven Formulae

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  • Develop an effective Google advertising strategy to achieve the best results.
  • Stay on top of all the latest Google changes to help you beat the competition.
  • Build campaigns and adverts targeted to your ideal market audiences.
  • Develop an effective Google advertising strategy to achieve the best results.
  • Stay on top of all the latest Google changes to help you beat the competition.
  • Build campaigns and adverts targeted to your ideal market audiences.
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Type of Google Ads Campaigns Setup

Text Ads

Search

Appear at the top of Google when people actively search for your products or services. Highly intent-driven traffic, optimised for conversions through targeted keywords and compelling ad copy.

Shopping Ads

Google Ad

Show products with images, prices, and ratings in Google Shopping results. Ideal for e-commerce businesses seeking to drive sales directly from improved search visibility.

Performance Max

Dsa

One campaign that runs across all Google properties — Search, Display, YouTube, Discover, and Gmail to maximise conversions within your budget.

Remarketing

Audiences

Target past visitors with tailored messages to bring them back and complete a purchase or enquiry. Ideal for increasing repeat conversions.

YouTube Ads

User Target

Engage audiences with skippable or non-skippable video ads before, during, or after YouTube content. Great for brand awareness and storytelling.

App Campaigns

In Market Audiences

Promote app downloads and re-engage existing users with ads running across Search, Display, YouTube, and Play Store placements.

Discovery Ads

Custom Intent

Reach potential customers across Google Discover, Gmail, and YouTube Home Feed with visually rich, intent-driven ads.

Display Ads

Managed Placement

We use audience targeting and custom creatives to reach potential customers across Google’s Display Network.

Comprehensive Google Advertising Services

Our expert team works to leverage lucrative results, using data to fuel your strategy.

Search 1 1

Keywords are words selected to match the search terms your prospective customer would use to find your services or products. Google Search using keyword targeting with text ads is the most widely used method for Google Ads.

Search 2 1

A type of ad that can appear on web pages and apps that are viewed on a mobile device such as a mobile phone or tablet.

  • There are several types of mobile ad, including call-only ads, app promotion ads and many more.
  • These are only shown on mobile devices. You create these ads specifically for tablets or mobile phones.
  • Ads can appear on mobile search results, on mobile-optimised websites, on YouTube or even within other mobile apps.
  • Based on your campaign type, these ads can be in text, image, video, call-only or app/digital content formats.
Search 2 2

The Google Display Network can help you reach people with targeted Display ads while they’re browsing their favourite websites, showing a friend a YouTube video, checking their Gmail account or using mobile devices and apps.

While the Search Network can reach people when they’re already searching for specific good or services, the Display Network can help you capture someone’s attention earlier in the buying cycle. You can put your ads in front of people before they start searching for what you offer, which can be key for your overall advertising strategy. You can also remind people of what they’re interested in, as in the case of remarketing to people who’ve previously visited your site or app.

Search 2 3

Google Shopping shows searchers a product photo with the price, headline and brand name instead of text ads. Run both Search text ads and Shopping ads at the same time to increase traffic and sales volume.

Search 2 4

YouTube Ads is Google Ads with Display targeting- but using Videos adverts. Videos are uploaded to YouTube and then used as adverts.

At One PPC, we act as a dedicated digital marketing partner — not just a service provider. As a boutique agency specialising in advertising management, we take pride in delivering meaningful growth for each client through personalised, results-focused campaigns.

💼 A Bespoke Partnership
Every client is unique. We take a keen interest in your business and goals, crafting tailored strategies that align with your commercial objectives. Our advertising systems are designed to maximise ROI — whether you’re scaling lead generation, growing e-commerce revenue, or improving campaign efficiency.

✅ Proven Results, Backed by Reviews
Our work consistently outperforms industry benchmarks and larger agencies — as reflected in our historical performance data and excellent client reviews. We encourage you to explore the results we’ve delivered for businesses like yours.

🤝 Month-by-Month Support & Collaboration
We believe in earning your business every month through strong performance, transparent communication, and agile support. You’ll receive hands-on campaign management, detailed reporting, and ongoing optimisation to ensure sustained success.

📩 Proposal & Onboarding
Upon request, we’ll prepare a custom proposal based on your website and any prior conversations. If anything is unclear or you’d like to explore ideas further, we’re always available to talk. Our goal is to help you take your advertising efforts to the next level — with clarity, confidence, and expert execution.

At One PPC, we believe transparency is the foundation of every successful partnership. That’s why we keep you fully informed — with shared data access, strategic reviews, and open communication at every stage.

You’ll always know what we’re doing, why we’re doing it, and how it’s performing. What transparency looks like in practice:

✅ Full Visibility
You’ll have direct access to campaign data, analytics, and advertising accounts — no black boxes, no hidden metrics

✅ Strategic Review Calls
We schedule regular performance check-ins to align on goals, review results, and plan your next moves

✅ Proactive Growth Planning
We don’t just share what happened — we offer clear, forward-thinking recommendations to keep your business growing

At One PPC, transparency isn’t just a value — it’s how we work. We treat your ad spend like our own, and we’re accountable for every decision we make.

At One PPC, we don’t just run campaigns — we build engines for measurable growth. Every decision we make is grounded in performance, and every campaign is geared to drive commercial impact, not just impressions.

From cost per acquisition to return on ad spend, we track the metrics that matter — and use them to optimise, scale, and outperform. How our results-driven focus delivers measurable impact:

✅ Revenue-First Thinking
We prioritise what drives revenue — not vanity metrics or fluff

✅ CPA & ROAS Optimisation
Lower your cost per lead or sale, while increasing efficiency and profitability

✅ Lead Quality Improvement
Drive more qualified enquiries that convert into real customers

✅ Tested for Growth
We apply what works — and cut what doesn’t — to deliver scalable performance

By aligning strategy with outcomes, we ensure that every pound spent fuels business growth. It’s how we deliver results — consistently, transparently, and with purpose.

In a world ruled by algorithms and automation, creativity is your brand’s unfair advantage. At One PPC, we don’t just run ads — we craft campaigns that communicate, resonate, and convert. Because great advertising doesn’t interrupt — it invites. ✨ Here’s how we make creativity work for you:

🧠 Tailored Messaging
Crafted around your unique selling points, goals, and customer motivations

🎯 Audience Alignment
Tone, visuals, and style matched to your audience’s mindset and funnel stage

📖 Emotive Storytelling
Campaigns that build trust, spark curiosity, and inspire action

🔄 Creative Evolution
We analyse what works, rotate fresh ideas, and adapt to performance signals

We combine strategic thinking with original, thumb-stopping ideas — creating campaigns that don’t just look good, they deliver real results.

In today’s fast-moving digital landscape, creative ideas are just the starting point. Sustainable growth and scalable performance come from data you can trust — and act on.

At One PPC, data isn’t an add-on — it’s built into the core of everything we do. We harness analytics, attribution modelling, and conversion insights to refine strategies, improve targeting, and maximise your return on ad spend. How our data-first approach powers your growth:

✅ Audience Intelligence
Pinpoint exactly who converts, what motivates them, and how to reach more just like them

✅ Budget Efficiency
Eliminate wasted ad spend by focusing investment on your best-performing audiences and platforms

✅ Performance Optimisation
Track, test, and evolve campaigns in real-time using metrics that matter

✅ Scalable Strategy
Use predictive insights to double down on what’s working — and confidently scale your results

By combining creative execution with scientific precision, we turn data into decisions and clicks into conversions — helping you grow smarter, faster, and more profitably.

Before we build anything, we get to know everything — your business, your audience, your offer, and your current performance.

🔎 What’s included:

  • ✅ Discovery Process – Deep dive into your business model, marketing goals & key metrics
  • ✅ Audience Definition – Identify customer personas, funnel stages & segmentation strategies
  • ✅ Business Offering Summary – Extract USPs, benefits, CTAs, and trust signals to inform ad copy & landing pages
  • ✅ Competitor & Market Research – Analyse offers, visibility, messaging & impression share
  • ✅ Measurement of Goals – Audit your GA4, conversion setup, and attribution model
  • ✅ Landing Page Review – Review CRO, UX, bounce rates, form flows, and message alignment
  • ✅ Account Audit – Assess campaigns, keywords, performance, and account health
  • ✅ Tracking & Attribution Review – Audit your CRM, GA4, GTM, and offline conversion tracking readiness
  • 🕐 Timeline: 5–10 working days
    🎯 Outcome: A clear, data-led strategy aligned to business goals and ready for implementation.

With insights gathered, we build and launch high-impact campaigns across the platforms that matter most: Search, Display and YouTube.

🛠️ What’s included:

  • ✅ Account Structure – Campaigns and ad groups aligned with goals and product/service categories
  • ✅ Targeting Strategy – Audiences, geos, keywords, device strategy, exclusions, and placements
  • ✅ Conversion Tracking (Online) – Setup of leads, purchases, form fills, phone calls, etc.
  • ✅ Offline Tracking & CRM Integration – Sync closed deals, offline sales, and CRM lead stages to ad platforms
  • ✅ Ad Copy & Creative – Compelling creative mapped to funnel stages, personas, and platform formats
  • ✅ Campaign Settings – Location targeting, bidding strategy, ad rotation, networks, and schedules
  • ✅ Landing Page Mapping – Ensure ads drive to relevant, high-converting landing pages
  • ✅ Quality Assurance & Launch Protocol – Final checks on budgets, links, tracking, and platform compliance

🕐 Timeline: 7–14 working days
🚀 Outcome: A tailored, conversion-ready campaign launched with precision.

Once live, the real work begins — we continuously optimise campaigns using a structured, data-led process to improve ROI.

🔁 What’s included:

  • ✅ Ongoing Campaign Optimisation – Daily monitoring and iterative improvements
  • ✅ A/B Testing & Creative Rotation – Test new messaging, offers, formats, and creatives
  • ✅ Search Term & Keyword Refinement – Add high-performers, block irrelevant terms
  • ✅ Budget & Bid Management – Reallocate spend and adjust bids to maximise ROAS
  • ✅ Audience & Exclusion Management – Refine lookalikes, retargeting, and exclusions
  • ✅ Negative Keyword Management – Protect budget by blocking low-intent or irrelevant searches
  • ✅ Scaling Strategy & Spend Control – Identify winning campaigns to scale while maintaining control
  • 🕐 Timeline: From day 14, ongoing weekly/monthly
    📊 Outcome: Better results through continuous learning, refinement, and scaling.

We keep you informed and involved with transparent, insightful reporting and collaborative strategy.

📢 What’s included:

  • ✅ Real-Time Dashboards & Visual Reporting – Live performance insights across all platforms
  • ✅ KPI Tracking & Goal Alignment – Progress against agreed cost per lead, ROAS, and funnel targets
  • ✅ Attribution Insights & Funnel Reporting – Understand what drives revenue at each funnel stage
  • ✅ Communication – Email updates, Slack/Zoom chats, and easy access to your point of contact
  • ✅ Monthly Reviews & Strategy Calls – Review progress, new tests, and roadmap updates
  • ✅ Performance Forecasting & Growth Planning – Scalable projections and spend-to-return plans

🕐 Timeline: Day 21+, reviewed monthly
📈 Outcome: Long-term success, backed by clarity, collaboration, and continual improvement.

At One PPC, our flexible monthly subscription is designed to deliver clear value with no hidden surprises. Below is a breakdown of what’s included — and what’s available as optional extras — so you know exactly what to expect.

✔️ Platforms Managed

We manage paid campaigns across leading digital advertising platforms depending on the agreed contract:

  • Google Ads (Search, Display, Shopping, YouTube)
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads
  • Microsoft Ads (Bing)
  • Additional platforms (e.g. TikTok, Amazon Ads) available on request
✔️ Services Covered in Your Subscription
  • Campaign setup and launch
  • Ongoing optimisation and performance tuning
  • Conversion tracking audits
  • Reporting and data insights
  • Strategic consultation and goal alignment
➕ Optional Extras (Quoted Separately)
  • Landing page design or CRO audits
  • Ad creative production (images, video, motion graphics)
  • Email Sequences & lead nurturing. 
  • Custom tracking configuration (GTM, GA4, CRM integration, offline conversions)

At One PPC, we are committed to delivering the highest level of service and exceeding your expectations. We promise to put forth our best efforts to achieve the deliverables listed above and provide you with the best possible results.

To achieve this goal, we ask that you provide us with the necessary information pertaining to your website, Google Ads account, and cooperate with us in expediting the work. Your active participation and cooperation will help us to provide you with the best possible service and ensure that we meet your expectations.

We value your input and insights, and we encourage you to share your thoughts and ideas with us throughout the process. By working together, we can achieve the best possible outcome for your ad campaigns.

To help us deliver results, we ask that you:

  • Provide timely access to advertising accounts (e.g. Google Ads, Google Analytics), as and if needed –  CRM and shopping cart for integration.
  • Share up-to-date business goals and commercial offers
  • Approve assets, campaigns, and budgets in a timely manner
  • Notify us of changes to your business, website, or tracking setup
  • Pay invoices on time (see section 6)

We maintain proactive communication through:

  • Email updates and responses
  • Scheduled screen shares or phone calls
  • Monthly performance review calls (optional)
  • Video recordings of key highlights

We are always open to feedback and work collaboratively to keep your campaigns aligned with your evolving business needs.

We treat your business and data with full confidentiality. All proprietary information and campaign data are kept secure and will not be disclosed to third parties. We are fully GDPR compliant and will happily sign a Mutual NDA if required.

By proceeding with payment of the first invoice, you agree to the terms outlined above. This agreement renews automatically each calendar month unless paused or cancelled by either party with notice.

Book FREE Consultation Now!

Step One = 15-30-minute call to understand your business and provide more context before the screen share and written audits are completed.