Revolutionising Construction SaaS Marketing with Re-Flow
Find out how One PPC helped Re-Flow achieve a increase of leads by over 300%
More Conversions
Driven a 65% increase in lead conversions
Reduce CPA
Achieved a 34% drop in their Google Ads cost Per Conversion
Grow Brand
Grew brand across LinkedIn and Google.
Re-Flow Field Management
Back Story & Challenge
Executive Summary:
One PPC partnered with Re-Flow, a leading SaaS company in the construction industry, to elevate their marketing strategy. Through a combination of LinkedIn Ads, Google Ads, and HubSpot CRM integration, we achieved a remarkable 300% increase in leads and a 40% reduction in the cost per conversion on Google Ads.
Introduction:
Re-Flow, operating in the competitive SaaS sector for the construction industry, faced challenges in lead generation and marketing efficiency. One PPC collaborated to implement a multi-faceted strategy encompassing LinkedIn Ads, Google Ads, and HubSpot CRM.
Objective:
Enhance Re-Flow’s lead generation capabilities, optimise advertising costs, and implement a robust CRM system for streamlined operations and reporting.
Methodology:
Our approach involved a comprehensive analysis of Re-Flow’s current marketing landscape, identifying areas for improvement. We addressed lead generation, cost efficiency, and operational optimisation through a combination of advertising platforms and CRM integration.
Background:
Re-Flow aimed to be a leader in the construction SaaS space, offering innovative solutions. Challenges included lead generation, high advertising costs, and the need for streamlined operations through CRM integration.
Problem Statement:
Re-Flow sought to improve lead generation efficiency, reduce advertising costs, and implement a centralised CRM system for enhanced operational control.
Solution
One PPC initiated a three-fold strategy:
- Advertising Optimisation:
– Restructured Google Ads to target high-converting keywords, resulting in a 40% reduction in the cost per conversion.
– Launched targeted LinkedIn Ads campaigns, generating consistent leads at various funnel stages.
– Implemented retargeting on LinkedIn, leveraging company/account retargeting, and on Facebook, utilising matched audiences for completed video views. - CRM Integration and Automation:
– Integrated HubSpot CRM to streamline marketing and sales processes.
– Developed custom workflows and reports for marketing activities, ad performance, deal tracking, and other essential metrics.
– Implemented custom properties and dashboards for a more granular view of data.
Implementation:
The restructuring of advertising involved keyword optimisation, ad creation, and targeted campaigns on Google and LinkedIn. CRM integration with HubSpot included setting up workflows, custom properties, and comprehensive reporting structures.
Results
The collaborative efforts with Re-Flow yielded outstanding results:
– Lead Increase: Achieved a 300% increase in leads through targeted LinkedIn campaigns and optimised Google Ads.
– Cost Efficiency: Reduced the cost per conversion by 40% on Google Ads, improving overall advertising ROI.
– Consistent Brand Growth: Delivered month-to-month leads on LinkedIn at various funnel stages, contributing to sustained brand growth.
Challenges and Lessons Learned:
Challenges included aligning marketing strategies across platforms and optimising workflows within the HubSpot CRM. Constant monitoring and iterative adjustments were key to overcoming these challenges.
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