Pricing, FAQ & Terms of Service (TOS)​

Google Ads Management Pricing

Starter
£ 350
Monthly

7 Hours Per Month

  • New Client Onboarding
  • The One PPC 4-step process to onboard clients in the first month is applied. 

  • Account Manager
  • You are allocated a dedicated account manager who is certified in Google Ads.

  • Competitor Research
  • We research your competitor's presence on Google.

  • Audience Research
  • In addition to setting up custom audiences, we research cold audience traffic that has never engaged with you before. 

  • Campaign Setup
  • We set up a range of campaigns split testing objectives, audience targeting, advert copy & assets, and optimisation strategies.

  • Ad Copywriting
  • Using your business offer summary, your website, and our recommendations we create copy for each stage of the funnel from cold to warm traffic. 

  • Management & Optimisation
  • We apply a range of tactics to identify new opportunities to scale your advertising further. 

  • Meetings & Communications
  • We communicate by email, as well as by scheduled phone calls and live screens shares. We typically allocated about 10-20% of the time each month for communication. 

  • Reporting
  • We provide dashboard reporting of Google Ads performance. This includes both summary and detailed reporting. 

    We also provide updates during the course of each month. 

  • Google Data Studio
  • We create a live report of Google Ads using Data Studio, proving summary and detailed performance in easy-to-understand reports.

    These are live reports with an interactive calendar, with performance data updating each day.

  • Google Analytics
  • We set up Google Analytics to report on all channels, including Google Ads.
    We understand what happens after the click as clients enter your website or mobile app.

  • Search Campaigns
  • The bread and butter of Google advertising. We set up a range of campaigns and targeting options including keywords, dynamic search ads, audience targeting and more.

  • Shopping Campaigns
  • Use your website product catalogue to generate your ads for Google Search, Display or even YouTube.
    Gain more qualified traffic by showing prospects a product image and price before they click on your ad and go to your website. 

  • Remarketing Campaigns
  • Show ads to people as they browse the internet, who have been to your website or given your their email address.

Advanced
£ 550
Monthly

11 Hours Per Month

  • New Client Onboarding
  • The One PPC 4-step process to onboard clients in the first month is applied. 

  • Account Manager
  • You are allocated a dedicated account manager who is certified in Google Ads.

  • Competitor Research
  • We research your competitor's presence on Google.

  • Audience Research
  • In addition to setting up custom audiences, we research cold audience traffic that has never engaged with you before. 

  • Campaign Setup
  • We set up a range of campaigns split testing objectives, audience targeting, advert copy & assets, and optimisation strategies.

  • Ad Copywriting
  • Using your business offer summary, your website, and our recommendations we create copy for each stage of the funnel from cold to warm traffic. 

  • Management & Optimisation
  • We apply a range of tactics to identify new opportunities to scale your advertising further. 

  • Meetings & Communications
  • We communicate by email, as well as by scheduled phone calls and live screens shares. We typically allocated about 10-20% of the time each month for communication. 

  • Reporting
  • We provide dashboard reporting of Google Ads performance. This includes both summary and detailed reporting. 

    We also provide updates during the course of each month. 

  • Google Data Studio
  • We create a live report of Google Ads using Data Studio, proving summary and detailed performance in easy-to-understand reports.

    These are live reports with an interactive calendar, with performance data updating each day.

  • Google Analytics
  • We set up Google Analytics to report on all channels, including Google Ads.
    We understand what happens after the click as clients enter your website or mobile app.

  • Search Campaigns
  • The bread and butter of Google advertising. We set up a range of campaigns and targeting options including keywords, dynamic search ads, audience targeting and more.

  • Shopping Campaigns
  • Use your website product catalogue to generate your ads for Google Search, Display or even YouTube.
    Gain more qualified traffic by showing prospects a product image and price before they click on your ad and go to your website. 

  • Remarketing Campaigns
  • Show ads to people as they browse the internet, who have been to your website or given your their email address.

  • YouTube Campaigns
  • Show Ads on YouTube and Display partner websites using videos, instead of just text or images. Use a range of targeting options to reach prospects at different stages of the marketing funnel. 



Super
£ 800
Monthly

16 Hours Per Month

  • New Client Onboarding
  • The One PPC 4-step process to onboard clients in the first month is applied. 

  • Account Manager
  • You are allocated a dedicated account manager who is certified in Facebook Ads.

  • Competitor Research
  • We research your competitor's presence on Google.

  • Audience Research
  • In addition to setting up custom audiences, we research cold audience traffic that has never engaged with you before. 

  • Campaign Setup
  • We set up a range of campaigns split testing objectives, audience targeting, advert copy & assets, and optimisation strategies.

  • Ad Copywriting
  • Using your business offer summary, your website, and our recommendations we create copy for each stage of the funnel from cold to warm traffic. 

  • Management & Optimisation
  • We apply a range of tactics to identify new opportunities to scale your advertising further. 

  • Meetings & Communication
  • We communicate by email, as well as by scheduled phone calls and live screens shares. We typically allocated about 10-20% of the time each month for communication. 

  • Reporting
  • We provide dashboard reporting of Google Ads performance. This includes both summary and detailed reporting. 

    We also provide updates during the course of each month. 

  • Google Data Studio
  • We create a live report of Google Ads using Data Studio, proving summary and detailed performance in easy-to-understand reports.

    These are live reports with an interactive calendar, with performance data updating each day.

  • Google Analytics
  • We set up Google Analytics to report on all channels, including Google Ads.
    We understand what happens after the click as clients enter your website or mobile app.

  • Search Campaigns
  • The bread and butter of Google advertising. We set up a range of campaigns and targeting options including keywords, dynamic search ads, audience targeting and more.

  • Shopping Campaigns
  • Use your website product catalogue to generate your ads for Google Search, Display or even YouTube.
    Gain more qualified traffic by showing prospects a product image and price before they click on your ad and go to your website. 

  • Remarketing Campaigns
  • Show ads to people as they browse the internet, who have been to your website or given your their email address.

  • YouTube Campaigns
  • Show Ads on YouTube and Display partner websites using videos, instead of just text or images. Use a range of targeting options to reach prospects at different stages of the marketing funnel. 



  • Display Campaigns
  • Show ads across the internet to over 95% of internet users by advertising across the range of Google Display websites and mobile apps. 



  • Mobile App Campaigns
  • Show ads on mobile phones by running App install campaigns, and in-App conversions. 

Elite.
£ 1500
Monthly

30 Hours Per Month

  • New Client Onboarding
  • The One PPC 4-step process to onboard clients in the first month is applied. 

  • Account Manager
  • You are allocated a dedicated account manager who is certified in Facebook Ads.

  • Competitor Research
  • We research your competitor's presence on Google.

  • Audience Research
  • In addition to setting up custom audiences, we research cold audience traffic that has never engaged with you before. 

  • Campaign Setup
  • We set up a range of campaigns split testing objectives, audience targeting, advert copy & assets, and optimisation strategies.

  • Ad Copywriting
  • Using your business offer summary, your website, and our recommendations we create copy for each stage of the funnel from cold to warm traffic. 

  • Management & Optimisation
  • We apply a range of tactics to identify new opportunities to scale your advertising further. 

  • Meetings & Communication
  • We communicate by email, as well as by scheduled phone calls and live screens shares. We typically allocated about 10-20% of the time each month for communication. 

  • Reporting
  • We provide dashboard reporting of Google Ads performance. This includes both summary and detailed reporting. 

    We also provide updates during the course of each month. 

  • Google Data Studio
  • We create a live report of Google Ads using Data Studio, proving summary and detailed performance in easy-to-understand reports.

    These are live reports with an interactive calendar, with performance data updating each day.

  • Google Analytics
  • We set up Google Analytics to report on all channels, including Google Ads.
    We understand what happens after the click as clients enter your website or mobile app.

  • Search Campaigns
  • The bread and butter of Google advertising. We set up a range of campaigns and targeting options including keywords, dynamic search ads, audience targeting and more.

  • Shopping Campaigns
  • Use your website product catalogue to generate your ads for Google Search, Display or even YouTube.
    Gain more qualified traffic by showing prospects a product image and price before they click on your ad and go to your website. 

  • Remarketing Campaigns
  • Show ads to people as they browse the internet, who have been to your website or given your their email address.

  • YouTube Campaigns
  • Show Ads on YouTube and Display partner websites using videos, instead of just text or images. Use a range of targeting options to reach prospects at different stages of the marketing funnel. 



  • Display Campaigns
  • Show ads across the internet to over 95% of internet users by advertising across the range of Google Display websites and mobile apps. 



  • Mobile App Campaigns
  • Show ads on mobile phones by running App install campaigns, and in-App conversions. 



  • Video Production &
    Graphic Design
  • We initially use the brand assets that you provide such as images or video. We can provide specialist services for video productions and graphic design to build images for an extra fee.  

  • Landing Page Design
  • We build landing pages and sales funnels. 

  • Landing Page Testing
  • We use Google Optimize for landing page testing. From comparing two different page URLs, or single elements within the same page, to multi-variate testing. 

  • Digital Strategy
  • In addition to providing Google advertising, we can also help define your overall marketing strategy. 

We charge a flat rate of £50 per hour & VAT. This includes monthly management and project-based work. We quote beforehand with a fixed set of hours per month or a one-off project. Hours can be split across Google and Facebook – and related services.

We charge based on how many hours are required each month. A minimum of 7 hours is required for monthly management. 

Some services may not require monthly management and are one-off costs such as setting up a landing page or graphic design. 

Contract / Subscription

No long term contracts unless you want one! Rolling monthly subscription payment

We shall send you a proposal covering the terms of service – along with a quote that can be signed and paid online.

Yes. This agreement covers our terms of service and privacy confidentiality such as GDPR regulations.
However, we do not insist on long-term contracts. Instead, we operate a rolling 30-day subscription. 

The management fee is derived from the number of hours per month required to set up and manage your advertising or related services. Budgetary pricing is provided on the respective services pages.

If more time is required, you can add extra hours to upgrade monthly time or cover one-off projects for related services.

Our monthly contract has a 30-day subscription renewal. As long as 7-days notice is given before each month’s renewal, you have the option to discontinue the monthly subscription.

Payment Terms

We bill monthly in advance for our management services. The first invoice is paid before the work is started. The second invoice onwards is sent 7 days before the subscription renewal date. 

We offer online, direct debit or bank transfer payments. 

Your company credit card is billed directly by Google, Facebook, LinkedIn, Microsoft, Twitter et all – for the traffic purchased. We only charge for the management services.

Free Audits Reviews

Live 1-1 Screenshare or written report with recommendations to improve your advertising and marketing

Yes. We usually find that most accounts can be improved significantly. The audit also gives us a chance to prepare a quote with recommendations.

We offer both written and 1-1 screen share audits. 

Having done lots of audits, we find that clients usually get the most out of the live screen share audit. The interactive and visual aspects have advantages.

We do audits for Google Ads, Facebook Ads – as well as other platforms. 

We shall send a proposal along with the audit. We can run through any questions. Assuming you are happy to proceed, the next step is to signup. 
This is of course 100% optional. Budgetary pricing is provided on our services pages.

We will require temporary access to your advertising account/s, for example, Google Ads, Facebook Ads, Bing Ads and sometimes Google Analytics. We shall send an invite for partner access and can provide assistance and support once booked.

General FAQ

We currently work with companies in the UK, EU and US. We can invoice the equivalent hourly rate converted in your specific currency.

We communicate by email, scheduled phone calls and screen shares. We also provide summary and detailed reporting using tools such as Google Data Studio.

No, we do not offer white label services, and therefore do not work with other digital marketing agencies or competitors. 

Related Services

We also offer more complimentary services included below. These are also £50 per hour. 

We provide standard Data studio reporting for Google Ads, Facebook Ads and Google Analytics as part of our services. We also provide custom report design at our standard hourly rate.

We provide a range of CRO Services. We can start with basic landing page testing with Google Optimize. For example, split URL testing (two different URL’s). We also provide more advanced CRO services such as multi-variate testing and session recording.

We do standard implementations and more advanced set up like dynamic remarketing. (Most CMS and Shopping platforms also have plugins for advanced setups that we advise on). 

We also have our own inhouse software for building data feeds for Google Merchant Centre and Shopping Ads. 

The setup of new accounts for Google Webmaster and Google Merchant Center Store.

Google Business Places and Bing Business Places can be used with location ad extensions.

Web design and development can be provided such as landing page design and web hosting

Graphic design can be provided such as image design or editing. 

We can provide local SEO services- However, we only offer SEO when we set up the website. 

We provide inbound marketing services with HubSpot CRM

Training services are available at an additional charge at the same hourly fee if required.

Didn't answer your question?

If you have any other questions, not covered under this FAQ list, you can email us or request a callback. 

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