Adwords Data Studio Template Report (Free 10+ Page Premade)

At the time of writing, Google Data Studio is still in beta as for most advertisers (non-paid edition). Finally, Google has an advanced reporting design tool for Adwords. In Google’s defence (!)- they have now built a fantastic product- which can also be used with Google Analytics, as well as third-party systems like Facebook and Bing Ads. It is also possible to use multiple data sources in one report for a single view of your advertising and website.

After searching in Google for some premade templates to save us time setting these up, we only found one-page templates.  Using these for inspiration we created a 10-page report that can be used on any Adwords account. This free 10+page template is available below to be downloaded and copied for your own Adwords account.

Video Overview


Download our free Google Adwords Data Studio Report

Available on datastudio.google.com.


Setup Instructions

Installation Instructions

  1. Create a Dataset in Google Data Studio for Google Adwords. Create a data source for your Adwords account- and then update this report by replacing our data source with your own. The report will then show with your data- with the correct billing currency, etc.
  2. Copy Template after opening. Select File- Copy Report and then attach the dataset you just created.
  3. Connect your Adwords Dataset to your new Data Studio report. Make sure the report and page settings include your dataset.
  4. Refresh. (See more detailed instructions at the bottom of the page.)

The report examples below are primarily for Lead Generation- companies that sell services. However, it does also include e-commerce metrics like ROAS (Conv. value / cost, or Revenue/Cost). The widgets are easy to customise if any more e-commerce metrics are required. We shall also create a dedicated e-commerce version soon.


Page One- Live Dashboard Report of Google Data Studio for Adwords

The example screenshot of the pages is for lead generation. This is page1 of the 10-page Google Adwords Data Studio report template.

The calendar in the top right-hand corner of each page can be changed- making the report live and dynamic for any date range.

data-studio-adwords-template-page-one

Page 2 (tab two from the drop down list) is the Score Card KPI Summary. The calendar date ranges in the left-hand corner can be set for any date period. The score metrics will then adjust automatically for the selected date range.

On the right-hand side are fixed date widgets to show comparatives. These metrics include cost- and cost/converted click. This is for lead generation- but can be changed to cost/conversion value- which is the calculated metric for ROAS.


KPI Summary: Data Studio for Adwords

The date can be changed in the top right-hand corner. Below the date is comparatives that will automatically recalculated based on the calender date range.

data-studio-score-card-summary


Campaigns Report.

This has a summary of the campaigns. The table fields can be sorted like Excel by clicking on the header columns.

campaigns-report-data-studio

 


Geolocation Report

The Geolocation report is organised by cities but can be changed to country level if you are targeting internationally. This is lead generation focussed. You do need to change the map location to your target country or countries). See cost per lead/sale and cost by locations city or towns, or even international.

geolocations-report-adwords-data-studio


Keywords Report

The keywords report has pie charts which can be changed by value, label, etc.

On the right-hand side are filters which can be used to drill down by campaign type, campaign, city or device. This filter widget is included on some of the other page reports.

keywords-data-studio-adwords


Ad Groups Report

The Ad groups report is similar to the keywords report giving a summary breakdown table with charts.

ad-groups-data-studio-adwords-template


Device Performance

The device performance page tab is useful for bidding on device- by comparing performance by device- as well as understanding website performance by device.

device-performance-data-studio


Hour of the Day Stats

The hour of the day report shows if performance varies by the hour of the day. Again useful for bid adjustments

hour-of-the-day-data-studio


Monthly Stats Page of Report

The monthly stats report is like the daily stats. Both reports can be viewed over a longer period of data such as all time, or last quarter- using the calendar.

monthly-stats

 


Daily Stats Page of DS Report

Daily stats gives a better understanding of performance variations by day- as with the monthly and hourly report.

daily-stats-data-studio


Installation Instructions for Data Studio template.

Data Studio has three levels of settings, namely report level, page level and object level.  Report level settings are inherited by the parent (page) and child (object elements). This makes the report level settings the grandfather- well, most of the time anyway…

This Adwords template URL for Google Data Studio should be

  1. Opened
  2. Copied
  3. Create a new data source by choosing the new data source.
  4. Attach the new Data Source to the copied report.
  5. Update Report level settings. (If any widget objects are not updated- press refresh on the report).
  6. Go through the report and make sure that each page has the correct page settings
  7. If any widgets are still not updated- just click on these and remove data source. This should automatically update with your Adwords data source. (you can also select your Adwords data source).

Lead Generation vs. E-commerce installation

The report templates can accommodate both lead generation and e-commerce websites.

The tables do include some e-commerce metrics like total conversion value, and revenue/cost (ROAS).

If you have any questions, just let us know. I shall also be creating a YouTube video to run through the process of installation. This report template will be updated as Google includes more reports in the data sources.

 

Free Adwords Data Studio Report Template (10+Pages)


Free Google Analytics Template

We also have a free 25+ page Google Analytics Data Studio template.

 


Googles Youtube and Google Data Studio Help Centre Website

More videos on More Videos on Google Data Studio

7 Comments

  • Bablofil

    Reply Reply January 3, 2017

    Thanks, great article.

  • Ian Harmon

    Reply Reply May 17, 2017

    Wow! This is awesome and has saved me a tonne of time learning Data Studio and setting one up from scratch. Thanks so much for sharing this. Respect!

  • Sandy M

    Reply Reply July 1, 2017

    This is GREAT! Thank you!

  • Benjamin

    Reply Reply August 9, 2017

    Thanks for sharing, I was looking for this kind of dashboard for a while and your is very thorough!

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