Writing Google ads (formerly AdWords) isn’t the most glamorous of jobs – many people dread it as they don’t know what to write. The amount of space you have in the ad copy varies by
We love YouTube. Who doesn’t love YouTube? It’s a practically bottomless well of high quality video content with the power to educate, inform and entertain without paying a penny. Whether you’re after an op-ed video
Do you have an gmail account? Sure you do. And if you don’t now, you likely have at some point. Gmail has, for some time now, been the gold standard of free webmail, offering a
What is Google Adwords Display Topics Targeting? Topics are a directory of website themes around products, services, industries, and ideas. Target your industry by the most relevant topics to show adverts on groups of relevant
Contextual placement is targeting based on website content- instead of selecting managed placements individually. Content Keywords targeting is showing your adverts next to related content across the internet and Google Display Network. Adverts get matched
The proper placement of your ads can be just as crucial to their success as the copy of the ads, themselves. Where you audience sees your ad can have a huge impact on its effectiveness.
Besides the fact that it has one of the widest reaches of all online marketing platforms, on the key benefits of Google in particular is the sheer amount of data they have on your audience.
If you were to design the perfect advertisement, what would it look like? Ideally, you’d want an advert which targeted customers with what they want to buy at the moment that they are ready to
Figuring out how to use dynamic search ads, or DSA, could help you to grow your business and target an audience you never knew existed. Dynamic search ads use your website content instead of keywords
Google offers various advertising tools that are designed for certain types of business. If you’re marketing an e-commerce business, you can discover lots of useful tools that help you to reach your audience in the
Remarketing for Search (RLSA, or Remarketing Lists of Search Ads) allows advertisers to retarget your past website visitors as they search in Google. If you don’t know much about search remarketing and want to find out
This article is a guide for how local businesses can use Adwords effectively. You’ll learn how to use Adwords to boost local traffic to your website/content, and how to make purchasing services from your business
Anyone seeking to market their business, product, or service online will be familiar with the potential offered by Google Ads, formerly Adwords. For the most part, businesses using Google Adwords will focus primarily on attracting
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