Campaign types are centred around Google’s advertising networks:
Networks are places where adverts can appear, namely: Google Search Network, the Google Display Network and the YouTube Network.
The campaign subtype determines which settings and options are available. Campaign subtypes include Standard, All features or marketing objectives.
|Google Adwords Campaign types Explained:|
|Google Search||Keyword Targeting with Text Ads|
|Google Search Partners:||Google Search Partners: Keyword Targeting with Text Ads
|Search Network with Display Select-||Opt into Google Display Network- using keywords to match website content across the display network.|
|RLSA- Remarketing for Google Search||RLSA is used to target past website visitors as they search in Google. Audience sizes need to be over 1000 unique users- and can target past website visitors for up to 280 days since the last site visit. Past website visitors that know a brand often have a higher conversion rate. Use wider keywords to increase qualified traffic keywords or adjusting bids based on current keywords conversion rate.|
|DSA- Dynamic Search Ads||Access the super long tail traffic by using your website content instead of keywords. Combine with RLSA to target past website visitors- and discover new search term keywords that convert into sales.|
|Google Shopping||Shopping ads target searches in Google using product titles and other attributes- instead of keywords.|
|Display Network only||Display Remarketing, In-market audiences, placements and more|
|Video/Youtube||Video Ads on YouTube with all the traditional display targeting options|