Types of Adwords Campaigns Explained

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Campaign types are centred around Google’s advertising networks:

Networks are places where adverts can appear, namely: Google Search Network, the Google Display Network and the YouTube Network.

The campaign subtype determines which settings and options are available. Campaign subtypes include Standard, All features or marketing objectives.

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Google Adwords Campaign types Explained:

 

Google Search Keyword Targeting with Text Ads
Google Search Partners: Google Search Partners:  Keyword Targeting with Text Ads

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Search Network with Display Select- Opt into Google Display Network- using keywords to match website content across the display network.
RLSA- Remarketing for Google Search RLSA is used to target past website visitors as they search in Google. Audience sizes need to be over 1000 unique users- and can target past website visitors for up to 280 days since the last site visit. Past website visitors that know a brand often have a higher conversion rate. Use wider keywords to increase qualified traffic keywords or adjusting bids based on current keywords conversion rate.
DSA- Dynamic Search Ads Access the super long tail traffic by using your website content instead of keywords. Combine with RLSA to target past website visitors- and discover new search term keywords that convert into sales.
Google Shopping Shopping ads target searches in Google using product titles and other attributes- instead of keywords.
Display Network only Display Remarketing, In-market audiences, placements and more
Video/Youtube Video Ads on YouTube with all the traditional display targeting options

 

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