400+ Negative Keywords List. Most Popular, Top & Main Negative Keywords


Negative Keywords help you save time and money by eliminating irrelevant impressions and clicks, which subsequently increases CTR and conversion rate. Negative keywords improve targeting by preventing your adverts showing to irrelevant searches.  Using the Adwords Search Terms Report “can” be the most common way of finding negative keywords. This search terms report shows the actual…

Continue Reading →

Data Studio Adwords Template (Free 10+ Page Premade)


At the time of writing, Google Data Studio is still in beta as for most advertisers (non-paid edition). Finally, Google has an advanced reporting design tool for Adwords. In Google’s defence (!)- they have now built a fantastic product- which can also be used with Google Analytics, as well as third-party systems like Facebook and Bing Ads.…

Continue Reading →

Adwords Ad Rotation Settings Explained

ad rotation settings

Ad Rotation controls what percentage of impressions each ad version receives. It is used to help test adverts (A/B testing) and ultimately control which adverts receive the most search impressions. The end goal of ad testing is to work out what is the most effective adverts are- and make sure they receive the most impressions. Google…

Continue Reading →

Ad Extensions Types for Adwords


Ad Extensions expand the base advert and give the searcher more options to interact with you. They also taking up more space on the page, improve expected CTR, and look great! Call extensions Allow people to phone you by clicking on the call button. Consumer ratings annotations These extensions can help improve branding and conversion…

Continue Reading →

Adwords Bid Adjustments

ad schedule bid adjustments

Introduction to bidding adjustments  A bid adjustment is changing bids by a percentage. Bid adjustments modify the original bid to increase or decrease based on the relative performance of each. The bid modifier adjustments are determined by performance across devices, locations, time of day and more. The performance metric will typically be commercial in nature such as the cost…

Continue Reading →

What is Keyword Match Type for Adwords PPC


Keyword Match Type Explained Match type determines how closely a search term entered into Google, Bing, Yahoo and Twitter must be to the keywords selected within these PPC platforms. Selecting the most suited the right keyword matching options can help increase traffic or/and improve return on investment. Google Adwords has four match types which include…

Continue Reading →

Keyword Selection & Google Keyword Planner Tool


What is Targeting? Targeting is the most important area for successful advertising. If the targeting is wrong, it doesn’t matter how good to the ad copy, and landing pages are. Targeting on the Google Search Network is achieved through: 1. the selection of keywords for standard text ads, 2. Website content for DSA (Dynamic search…

Continue Reading →

Adwords Account Structure Guide & Recommendations

adwords account structure

What is Account Organisation Account organisation is the arrangement of campaigns, ad groups, ads, keywords and other targeting methods to improve performance reporting and make change management easier. There is no magic unicorn structure because Adwords accounts vary by industry and company size. Accounts need to be segregated in an optimum manner which means they…

Continue Reading →

Types of Adwords Campaigns Explained


Campaign types are centred around Google’s advertising networks: Networks are places where adverts can appear, namely: Google Search Network, the Google Display Network and the YouTube Network. The campaign subtype determines which settings and options are available. Campaign subtypes include Standard, All features or marketing objectives. Google Adwords Campaign types Explained:   Google Search Keyword Targeting with Text Ads…

Continue Reading →

What is PPC Advertising and its future?

What is PPC

What is PPC (Pay Per Click)? PPC is online advertising where advertisers compete for advertising space through numerous auction formats. It is called pay per click which means only paying when someone clicks on your advert. Since then many billing variations have arisen like the most current cost per click- as well as cost per…

Continue Reading →

Page 1 of 5