How to Setup Goals in Google Analytics

Google Analytics goals-introduction

Google Analytics goals is a way to measure your marketing and website performance by recording completed actions. These goals are actions that you deem to be valuable to your business. For example a lead request form, a live chat, a free trial, subscription or purchase. The easiest way to record leads or sales captured on…

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Turbo Boost your Adwords with Bulk Updates.

bulk update adwords editor

When you’re building AdWords campaigns all day and every day, time can be saved using bulk shortcuts. With practise the bulk techniques not only save time, but they can also improve the planning and implementation of work. Flexibility for making the required unique customizations, as well as making ongoing updates in the future. Bulk Edit Techniques…

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The Top 400+ Negative Keywords.

negative keyword tips

Negative Keywords help you save time and money by eliminating irrelevant impressions and clicks, which subsequently increases CTR and conversion rate. Negative keywords improve targeting by preventing your adverts showing to irrelevant searches.  Using the Adwords Search Terms Report “can” be the most common way of finding negative keywords. This search terms report shows the actual…

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(Free+25 Page) Google Analytics Data Studio Template Report

This free Google Analytics Data Studio report has over 25 pages covering the primary data metrics and dimensions of Google Analytics. This will save you time instead of starting from scratch. I have used sources available in the Google Data Studio library- as well as free one pages available on the internet. The report has…

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Adwords Data Studio Template Report (Free 10+ Page Premade)

At the time of writing, Google Data Studio is still in beta as for most advertisers (non-paid edition). Finally, Google has an advanced reporting design tool for AdWords. In Google’s defense (!)- they have now built a fantastic product- which can also be used with Google Analytics, as well as third-party systems like Facebook and Bing Ads.…

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Facebook Audience Insights: How to Build Audiences for Targeting

Creating audiences for targeting on Facebook can be done during the setup of a new campaign, or using Facebook Audience Insights. You can choose between everyone on Facebook, people connected to your Page or a Custom Audience. Select either your Facebook page audience or your website visitor list. Facebook will then provide a comparative bar…

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Adwords Ad Rotation Settings Explained

ad rotation settings

Ad Rotation controls what percentage of impressions each ad version receives. It is used to help test adverts (A/B testing) and ultimately control which adverts receive the most search impressions. The end goal of ad testing is to work out what is the most effective adverts are- and make sure they receive the most impressions. Google…

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Ad Extensions Types for Adwords

Ad Extensions expand the base advert and give the searcher more options to interact with you. They also taking up more space on the page, improve expected CTR, and look great! Call extensions Allow people to phone you by clicking on the call button. Consumer rating’s annotations These extensions can help improve branding and conversion…

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Adwords Bid Adjustments

ad schedule bid adjustments

A bid adjustment is modifying the set bids by a percentage based on factors such as location, device, time of the day, past website visitors and more. Bid adjustments modify the original bid to increase or decrease based on the relative performance of each factor to get a better ROI. The bid modifier adjustments are determined by…

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What is Keyword Match Type for Adwords PPC

Keyword selection, as well as match type, are used for targeting people as they search in Google. Keyword match type determines how closely a search term entered into Google (or Bing, Yahoo and Twitter) must be to the keywords selected within these PPC platforms. Selecting the most suited keyword matching options can help increase traffic…

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