Expand your TikTok Ads advertising.
TikTok Ads has around 500 million active users. This social network has a business focused audience, making this PPC system well suited for business to business advertising.
Fastest Growing Social Media
New Untapped Market
Less Competition
Test Ad Creative
Detailed Reporting
Advanced Optimisation
Target Cold Traffic
Retarget Warm Trafffic
Our TikTok Ads Management Process
1. RESEARCH, PLANNING & ANALYSIS
2. BUILDING & CONFIGURE YOUR ACCOUNT
3. TRACKING & MEASUREMENT
4. MANAGEMENT, TESTING & OPTIMISATION
We start our TikTok Ads services by understanding your business offering and USP’s, target customers and results from any other marketing channels used. We then plan the appropriate campaign objectives and ad creative.
We review your website landing page and TikTok company page to identify any obvious bottlenecks from the outset.
We research your competitors advertising efforts on TikTok, and notable strategies in Google.
If you are already using TikTok Ads, we review your advertising account to identify all the quick win opportunities and also provide a longer term plan for ongoing growth.
If you are new to TikTok Ads, we complete audience research and create a plan for account setup.
We use TikTok Ads Matched Audiences to understand more about your website users such as demographics, interests and websites visited.
We organise your TikTok ads account based on your business objectives, performance data, and our experience. We create campaigns using all the relevant targeting features, and optimise for direct response or brand advertising goals.
We configure your TikTok campaigns with settings such as geographical targeting and bidding strategies that best fit your business and advertising goals.
We use TikTok Ads conversion tracking for recording website leads or sales to further optimize your campaigns.
We setup and manage TikTok Ads campaign tracking in Google Analytics to track website conversions.
Google Analytics provides deeper insight into what happens when someone leaves TikTok to visit your website.
We write ads to test which parts of your business offering appeals most to your current and prospective customers.
We combine creative and analytical skills to write and design beautiful, unique and engaging ad copy. We tailor each ad across your account to optimise ad copy.
We make sure that you’re taking maximum advantage of your allotted budget. Control spend by bidding for a target CPA or brand objective- so the areas with the best ROI are allocated the most budget.
We test a control ad version against another 1-2 advert versions get the performance metrics based on CTR, conversion rate, conversions per impression and more.
Expanding your campaign to get more reach and provide a higher ROI is top priority.
Selecting Campaign Objectives
Conversions and Lead Generation is the best starting point for direct response marketing
Direct response focuses on measurable campaign objectives such as leads or sales on TikTok, your website or your app. The next stage is building a full marketing funnel on TikTok using top and mid-funnel objectives.
Choosing Audience Targeting
The minimum size is 1000 TikTok users. Build segmented audiences to avoid overlap
We organise Campaigns by type of audience such as industry, company size and job title, or fine tune the most relevant combination of your target audience .
Matched Audiences
We setup TikTok to match your website remarketing cookie list, or email list.
We use matched audiences is an effective way to identify your most relevant targeting options on TikTok.
Ad Creative
The available ad creative formats on TikTok are extensive. Different formats are better suited to your goals.
Short Text Ads, Longer Sponsored Content, Personalised emails or video.
Turn More TikTok Ads Clicks Into Customers
Reduce wasted spend and capitalise on new opportunities with an expert TikTok Ads management company.
TikTok Ads Targeting
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The LinkedIn Text Ads ad format are for driving traffic from LinkedIn to your website. Text Ads are smaller and therefore start a lower entry price point. Well suited to direct response advertising that has measurable ROI goals. Text Ads are served on the right-hand side or top of the LinkedIn desktop feed.
Promote your content with targeted native advertising.Publish your content in the location most viewed by LinkedIn visitors – the LinkedIn feed
Target your audience based on accurate, first-party data in the professional profile. Raise awareness, drive quality leads, and build customer relationships
Sponsored InMail is like email marketing with the standard LinkedIn Ads audience targeting system.
LinkedIn messenger is used to send Sponsored InMail when someone is logged into LinkedIn.
Sponsored InMail messages consist of a custom greeting, call-to-action button, body text, and ability to add a link to the message body. Lead Generation Forms can also be included, along with a custom footer to disclose legal terms, promotion rules, contact information, and more.
Sponsored InMail messages are purchased on a “cost per send” basis, which means you will pay per unit for each Sponsored InMail message delivered.
Use email lists, website audiences and account lists as seed audiences for Lookalike Audiences
Matched audiences are retargeting your website users, email or account list, also known as remarketing.
Website retargeting gives advertisers the ability to retarget their website users when they next login to LinkedIn.
Contact Targeting helps you market to LinkedIn members who are part of your email contact lists.
Account Targeting matches your target companies against the 12+ million LinkedIn Company Pages on LinkedIn- while filtering down on targeting facets (like Job Title or Job Seniority).
TikTok Ads Management Plans
We provide comprehensive service with competitive and flexible pricing based on TikTok Ads features managed. We work with you to select the most relevant features for your company’s industry and target market. We provide custom plans and fixed monthly plans.
TikTok Growth
10 Hours Per Month
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Campaign Objectives
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Website Conversions
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Lead Generation
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Website Visits
TikTok Advanced
15 Hours Per Month
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Campaign Objectives
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Same as Growth
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Engagement
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Video Views
TikTok Unlimited
25 Hours Per Month
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Campaign Objectives
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Same as Advanced
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Video Views
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Brand Awareness
Client Experience
TikTok Ads Management FAQ
The client advertiser pays TikTok directly. One PPC just charge for the setup and management time.
Just about any budget is fine to start with. Budget can be increased based on the return on investment for TikTok. PPC platforms often have sweet spots for different industries and company sizes.
We shall send an agency invite so we can access your account through our multi-account login. We provide assistance to this upon booking the audit or new account setup.
The next step is to signup for monthly management.
We just require 7 days’ notice before the next month’s renewal date. This also applies if we continue to manage your other PPC systems. If you wish to pick up again in the future, we can continue then.