Google Keyword Planner Tool & Keyword Selection

Targeting is the most important area for successful advertising. If the targeting is wrong, it doesn’t matter how great the ad copy and landing pages are. Targeting on the Google Search Network is achieved through: 1. Keywords Selection for standard text ads, 2. Website content for DSA (Dynamic search ads) 3. Product attributes for Shopping Ads.…

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Adwords Account Structure Guide & Recommendations

adwords account structure

What is Account Organisation Account organisation is the arrangement of campaigns, ad groups, ads, keywords and other targeting methods to improve performance reporting and make change management easier. There is no magic unicorn structure because Adwords accounts vary by industry and company size. Accounts need to be segregated in an optimum manner which means they…

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Types of Adwords Campaigns Explained

Campaign types and subtypes let you target prospective customers using different setting, strategies, techniques and networks. Campaign types are centred around Google’s advertising networks: Google networks are places where adverts can appear, namely: Google Search Network, the Google Display Network and the YouTube Network. The campaign subtype determines which settings and options are available. These Campaign subtypes include…

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What is PPC Advertising and its future?

What is PPC

What is PPC (Pay Per Click)? PPC is online advertising where advertisers compete for advertising space through numerous auction formats. It is called pay per click which means only paying when someone clicks on your advert. Since then many billing variations have arisen like the most current cost per click- as well as cost per…

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Track “ALL” Paypal Conversions in Adwords & Analtyics

track paypal conversions Google Adwords

New retail clients will sometimes say that not all Paypal conversions are getting recorded in Google Analytics and Adwords. The missing conversion data is the revenue of the sale- or even just the confirmation of the sale. The reason for this is that Paypal like other payment processors gives the buyer the option to return…

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WordPress Plugins for Google Adwords, & Analytics, & Facebook

Tracking tools help advertisers improve our advertising efforts and get a better return on investment. If you use WordPress, there are many plugin options for deploying tracking codes for Google Adwords conversion tracking, Google Analytics, as well as the ever increasing list of PPC platforms like Facebook Ads, Linkedin Ads, Bing Ads and more. 3 Minute…

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Reporting, Visualisation & Integration Google Data Studio

What is Data Studio? is a new reporting tool- that also has a free edition. Why use Data Studio? Use Google Data Studio to visualise and integrate data sources such as Google Adwords, Analytics and third parties like SQL, Excel. Get a single real-time view of all your marketing data sources. The free edition…

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Shopping Data Feed Manager for Google Sheets.

A data feed is a catalogue list of the products you want to advertise using Google Shopping. This list includes product attributes such as titles, images, landing pages, current prices, stock, size, colour, age group, gender and more. Some fields are mandatory with other recommended. Building a high-quality data feed includes both recommended and mandatory. What is…

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Negative Keywords Guide

Negative keywords can help you to target the most interested customers, reduce costs and increase your return on investment (ROI). Negative keywords are opposite to positive keywords. Positive keywords are used for targeting relevant searches, and negative keywords are used to excluding irrelevant searches. Why use Negative Keywords? Save money by preventing your ad from…

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Linkedin Ads Basics Targeting Tips


Linkedin is a social media platform for Business to business (B2B) as well as for individuals and business to interact. Using Linkedin PPC advertising provides the ability to target adverts based on audience characteristics of LinkedIn users such as Industry, Company Size, Job Title, Location, Age, Gender and more. Select the right combination of these audience…

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