To make a copy of this report you need to:  
Skip to step 3 if already using Google Data Studio

  1.  Create a free Google Data Studio  Account or log in to your account. Make sure to use an email address that has access to your Google Ads account. 
  2.  If you are already using Data Studio, go to step 3 (Copy report template).
    If you are new to Data Studio,  create a new data set. Select add new data set and choose the option for Google Ads. Select your companies Google Ads data set. 
  3.  Next copy the report template, and you will be prompted to change the data set to your own. That’s it! The report is now copied to your own account. 

Each page in this report contains a user interface with more navigation and filters options beyond the original template. 

  • Each page is listed on the left hand navigation bar.
  • A calendar is in the the top right hand corner. This can be changed to view data from any date range.
  • Various reports show comparative stats for the date range selected. Usually this is for the prior period for whatever date range you select from the calendar. 
Z Menu Bar
  • The report can be filtered using the menu bar at the top of each screen. The options are campaign type, networks, specific campaigns, ages, devices and gender. 
Z Menu Bar 2

Click the down pointing arrow on the menu to see a list of the options. These entities are sorted by cost. By default all entities in the list are selected. You can untick boxes – or select only which will only show the single entity.The example above is to filter by campaign types, and the one below is for specific campaigns. Each report page has this same menu user interface. 

Menbar 4 1

Summary Stats - Page 1 of the report

The summary page is the first page of the report, and has score cards, some charts, and also a breakdown of campaigns. 

Google Ads Data Studio Template 1 Summary Stats Adwords

Comparative Stats

This report is like a traditional business report with no fancy charts.  Score cards show the value for each period. The metric showing below is the comparative for the same respective period of each. 

Google Ads Data Studio Template 2 Comparative Stats Adwords

Timeline Monitor

The timeline shows the current period selected in the calendar, along with the comparative period of that. Dark grey is the period selected, and light grey is the comparative of the same period before the current one. 

Google Ads Data Studio Template 3 Timeline Monitor Adwords


The campaign report has a pie chart of the highest cost campaigns. The second pie chart is the number of conversions. These can be modified- for example an e-commerce company might want sales conversion value instead of the number of conversions.

Google Ads Data Studio Template 4 Campaign

Ad Groups

Ad Groups are similar to the campaigns report

Google Ads Data Studio Template 5 Ad Groups


The keywords for Search campaigns. The table can be sorted conversions, cost per conversion or cost etc.

Google Ads Data Studio Template 6 Keywords

Search Terms

These are the actual search terms entered into Google. 

Google Ads Data Studio Template 7 Search Terms

Quality Score

Quality score within an account is reported at keyword level. This report shows performance of keywords based on the their quality score compared to other KPI. 

Google Ads Data Studio Template 8 Quality Score


This report shows the performance of devices including computers, tablets and mobiles. Soon this report will also include TV’s.

Google Ads Data Studio Template 9 Devices

Geographic Locations Reporting

The location is set to the united kingdom, but it can be changed to global, by country or city. This map has an overlay table, with the sea as blue. Conversions are also highlighted n the map in blue.

Google Ads Data Studio Template Geographic 10

Monthly Stats

Use the calendar to select the date period to be covered. Setting the calendar as last year, would return all 12 months. 

Google Ads Data Studio Template Monthly Stats 11

Demographics - Age

Demographics targeting has improved drastically, especially on the Google Search Network.

Google Ads Data Studio Template Demographics 12

Free Template v2- Google Ads Data Studio

After opening the link, you can copy the report template by selecting menu File – then make copy. Then attach your own Google Ads data set. More details setup instructions can be found on the previous page for version 1 of the template report.


Google Data Studio continues to improve. While some features are still not available such as the adverts (ads), Google continues to add and improve features.  We periodically update our report template with new Google Data Studio features, as well as new options within the data set for Google Ads.

If you have not already signed up to our newsletter, join now and we shall keep you updated on enhancements to Google Data Studio and our reporting templates. Our latest Google Analytics template will also be available in a few weeks. 

FREE WEBINAR: Become an expert with this Google Data Studio report template.

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* New: Check out our Facebook Ads Data Studio Template

Liam Holmes

Liam Holmes

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