The best negative keywords are the ones that are the most often used in various industries. These should industries that are not relevant to your own.
*NB– Every industry is different, so although these are popular negative keywords- you will need to go through each category and keyword to ensure that they are in fact irrelevant 100% of the time. For most industries, these negatives can be applied all of the time. The negative keyword list included below is over four hundred of the most popular negative keywords.
For tips on using negative keywords and how to build negative keyword lists, see our blog post Negative Keyword Guide & Tips.
Why Use Negative Keywords?
Negative Keywords help you save time and money by eliminating irrelevant impressions and clicks, which subsequently increases CTR and conversion rate. Negative keywords improve targeting by preventing your adverts showing for irrelevant searches.
Using the Adwords Search Terms Report is the most common way of finding negative keywords. This search terms report shows the actual searches typed into Google by people who have clicked on your adverts and been to your website. While this is an essential exercise, creating a negative keyword list before you start advertising can save money from the outset. We have created this list of negative keywords below. These are some of the most popular negative keywords and most frequently used negatives & common negatives.
Negative Keywords List for other industries.
The negative keyword list is grouped into categories- each of which should be checked to ensure these are in fact irrelevant to your industry. The best negative keywords are industries that do not relate to your own.
- Academic Training & Certification, Education & Schools
- Jobs & Careers, Informational
- Blog, Websites
- Medical & Health
- Product Materials
- Advertising & Media.
Some words can actually go in more than one category as their context and therefore meaning varies. You can also copy this sheet from Google Drive.
Academic, Certification, Training, Education, Schools & University
For many industries, all of these keywords can be negative. If you provide training services, then training naturally would not be negative- but some others might.
Jobs & Employment
These are perhaps the best negative keywords to use for most industries. Stop job seekers clicking on your adverts can be a big saver.
Blog & Informational Search Terms
Unless you are actually selling legal related services or products, these should be good for you. Certainly for most industries.
Photos & Images
Unless you offer these type of products or services- add them to the negative keyword list.
do it yourself
Health & Medical
Unless you sell software, these negatives will be useful to most advertisers.
Used & Free
Advertising & Media
Negative Keyword List Setup Instructions
Once a negative keyword list is created, attach to all the search campaigns that will use this.For tips on using negative keywords and how to build negative keyword lists, see our blog post Negative Keyword Guide & Tips.
It is good practice to run a keyword diagnostic on the positive keywords after updating negative keywords. This will identify if any negatives are conflicting with positive keywords. Google’s Help Centre also provide more information on negative keywords.
Knowing popular negative keywords can save money, instead of just relying on the search terms report after the costs have been incurred. When setting up a new AdWords account, using these popular negative keywords is learning from past accounts. Applying keywords in the most efficient manner involves using negative keyword match types, single word negatives as well as multiple-word negatives. One PPC provides specialist Google Ads management where we set your account up with the best combination of negative keywords.