One PPC Blog

Welcome to our advertising blog, where we share the latest best practices by combining manual strategies, automation, and AI innovation

Recently Added

How to Setup Enhanced Conversion Tracking for Google Ads

In today’s fast-paced digital advertising landscape, accurately tracking and measuring conversions is more important—and more challenging—than...

How to Measure Success: Google Ads Conversion Tracking Guide

In the fast-paced realm of online advertising with Google Ads, the ability to precisely track the...

Learn How to Use Google Ads AI Machine Learning

In the early days of Google Ads, manual campaign management gave advertisers granular control over every...

Zapier Advertising Integration – Boost Ad Performance

In today’s digital age, the efficiency and effectiveness of advertising campaigns are more crucial than ever....

Signup to our Newsletter

Enter your best details below and stay updated.

bidding

Maximise Conversion Value + Target ROAS Bidding (Return on Ad Spend)

In the fast-paced world of digital advertising, maximising return on ad spend (ROAS) has become a...

Maximise Conversions + Target CPA Bidding (Cost Per Action)

In the competitive world of digital advertising, where efficient budget allocation and measurable outcomes are paramount,...

Amazon Ads Bidding Strategies – All you need to know

Some basic bidding tips for Amazon ads, is to bid higher by more restrictive match type...

Achieve your Goals with Google Ads Bidding Strategies

In the fast-paced world of digital marketing, selecting the right Google Ads bidding strategy is crucial...

Facebook Bidding Strategies & Types – All You Need to Know

Facebook, like many online advertising channels, requires advertisers like you to bid for limited ad space...

Google Ads Bid Adjustments – How to Improve Base Bidding ROI

As a user of Google Ads, you’re likely familiar with the process of bidding on keywords....

Google Ads Bidding Scripts – CPA ROAS Avg Session Duration & More

In today’s rapidly evolving digital advertising landscape, Google Ads has emerged as an indispensable tool for...