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Welcome to our advertising blog, where we share the latest best practices by combining manual strategies, automation, and AI innovation

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Evolving Google Ads Match Types – Embracing AI-Driven Targeting

In the dynamic world of digital marketing, Google Ads is continuously at the forefront, pioneering advancements...

400+ Top Negative Keywords – The Best Negatives List

In the realm of pay-per-click (PPC) advertising, targeting the right audience is paramount to maximise the...

How to Measure Success: Google Ads Conversion Tracking Guide

In the fast-paced realm of online advertising with Google Ads, the ability to precisely track the...

Google Ads Campaign Settings – Maximise Advertising Results

In today’s digital landscape, Google Ads has become an indispensable tool for businesses aiming to effectively...

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PMax

Performance Max Improvements: Transparency & Control Gains

As we move deeper into 2026, Google Ads’ Performance Max (PMax) has undergone a measurable evolution....