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Welcome to our advertising blog, where we share the latest best practices by combining manual strategies, automation, and AI innovation

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The Big 3 that determine Google Ads Success: Targeting, Landing Pages & AI Bidding

To be successful with Google Ads, it ultimately comes down to three main factors — namely...

Google Ads for B2B Companies: The Ultimate Guide

In the complex landscape of B2B marketing, the primary aim of digital advertising campaigns through platforms...

Maximise Conversions + Target CPA Bidding (Cost Per Action)

In the competitive world of digital advertising, where efficient budget allocation and measurable outcomes are paramount,...

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LinkedIn Ads

Maximising LinkedIn Ads for Bottom-of-the-Funnel Lead Generation

In today’s competitive digital landscape, mastering LinkedIn Ads is pivotal for any business aiming to enhance...

How to Use LinkedIn Lead Gen Forms to Capture More Leads!

Having been launched back in February, you’ve probably heard a little about LinkedIn’s new Lead Gen...