Adwords Data Studio Template Report (Free Google Ads)

Our free Google Ads Data Studio report can can be cloned and connected to your account in a few minutes!. It is a live report that updates daily, with an interactive calendar to change reporting date periods.

At the time of writing, Google Data Studio is still in beta as for most advertisers (non-paid edition). Finally, Google has an advanced reporting design tool for Google Ads (formerly AdWords). In Google’s defence (!)- they have now built a fantastic product- which can also be used with Google Analytics, as well as third-party systems like Facebook and Bing Ads. It is also possible to use multiple data sources in one report for a single view of your advertising and website.

After searching in Google for some premade templates to save us time setting these up, we only found one-page templates.  Using these for inspiration we created a 10-page report that can be used on any AdWords account. This free 10+page template is available below to be downloaded and copied for your own dWords / Google Ads account. This free AdWords report template can also be downloaded as a PDF report, and be setup to be automatically emailed to you automatically on a weekly basis. 

Copy our free Google Ads (formerly AdWords) Data Studio Report

Available on

Setup Instructions Installation Instructions


  1. Create a Dataset in Google Data Studio for Google AdWords. Create a data source for your
  2. AdWords
  3. account- and then update this report by replacing our data source with your own. The report will then show with your data- with the correct billing currency, etc.
  4. Copy Template after opening. Select File- Copy Report and then attach the dataset you just created.
  5. Connect your Google Ads Dataset to your new Data Studio report. Make sure the report and page settings include your dataset.
  6. Refresh. (See more detailed instructions at the bottom of the page.)


The report examples below are primarily for Lead Generation- companies that sell services. However, it does also include e-commerce metrics like ROAS (Conv. value / cost, or Revenue/Cost). The widgets are easy to customise if any more e-commerce metrics are required. We shall also create a dedicated e-commerce version soon.

AdWords Report Pages

Page One- Live Dashboard Report of Google Data Studio for Adwords

The example screenshot of the pages is for lead generation. This is page1 of the 10-page Google Ads Data Studio report template.

The calendar in the top right-hand corner of each page can be changed- making the report live and dynamic for any date range.

Page 2 (tab two from the drop down list) is the Score Card KPI Summary. The calendar date ranges in the left-hand corner can be set for any date period. The score metrics will then adjust automatically for the selected date range.

On the right-hand side are fixed date widgets to show comparatives. These metrics include cost- and cost/converted click. This is for lead generation- but can be changed to cost/conversion value- which is the calculated metric for ROAS.

KPI Summary: Data Studio for AdWords

The date can be changed in the top right-hand corner. Below the date is comparatives that will automatically recalculated based on the calendar date range.

Campaigns Report.

This has a summary of the campaigns. The table fields can be sorted like Excel by clicking on the header columns.

Geolocation Report

The Geo location report is organised by cities but can be changed to country level if you are targeting internationally. This is lead generation focused. You do need to change the map location to your target country or countries). See cost per lead/sale and cost by locations city or towns, or even international.

Keywords Report

The keywords report has pie charts which can be changed by value, label, etc.

On the right-hand side are filters which can be used to drill down by campaign type, campaign, city or device. This filter widget is included on some of the other page reports.

Ad Groups Report

The Ad groups report is similar to the keywords report giving a summary breakdown table with charts.

Device Performance

The device performance page tab is useful for bidding on device- by comparing performance by device- as well as understanding website performance by device.

Hour of the Day Stats

The hour of the day report shows if performance varies by the hour of the day. Again useful for bid adjustments

Monthly Stats Page of Report

The monthly stats report is like the daily stats. Both reports can be viewed over a longer period of data such as all time, or last quarter- using the calendar.

Daily Stats Page of GDS Report

Daily stats gives a better understanding of performance variations by day- as with the monthly and hourly report.

Installation Instructions for Data Studio template.

Data Studio has three levels of settings, namely report level, page level and object level.  Report level settings are inherited by the parent (page) and child (object elements). This makes the report level settings the grandfather- well, most of the time anyway…

This Google Ads template URL for Google Data Studio should be

  1. Opened
  2. Copied
  3. Create a new data source by choosing the new data source.
  4. Attach the new Data Source to the copied report.
  5. Update Report level settings. (If any widget objects are not updated- press refresh on the report).
  6. Go through the report and make sure that each page has the correct page settings
  7. If any widgets are still not updated- just click on these and remove data source. This should automatically update with your Google Ads data source. (you can also select your Google Ads data source).

Lead Generation vs. E-commerce installation

The report templates can accommodate both lead generation and e-commerce websites.

The tables do include some e-commerce metrics like total conversion value, and revenue/cost (ROAS).

If you have any questions, just let us know. I shall also be creating a YouTube video to run through the process of installation. This report template will be updated as Google includes more reports in the data sources

Free Google Analytics Template

We also have a free 25+ page Google Analytics Data Studio template.

For more information on Google’s Youtube channel and Google Data Studio Help Centre Website

More videos on More Videos on Google Data Studio

If you would like to work with an expert PPC agency, request a free quote!

23 thoughts on “Adwords Data Studio Template Report (Free Google Ads)”

  1. Pingback: 21 Sample Data Studio Reports for You to Copy and Use - Tim B Design

  2. This is really helpful.
    One problem I found, on page one, is that the colour scheme assigned to each device in the doughnut chart does not tie up with source data. For example, in Device Breakdown, mobile traffic is correctly reported by way of percentage but the colouration represents “computers” and not mobile devices. I don’t see a way to fix this.

    1. Hi Tanner,

      You can use the copy icon in the top right corner, the icon that looks like two sheets of paper.
      It is best to first create a dataset for AdWords. Then copy the template and attach to your dataset.

      The arrow icon in the top right makes it possible to download all pages as a PDF report if you want an offline version. This is static- unlike the online version.

      Best Regards

      1. Hi Liam,
        I also stumbled upon this and it looks incredibly helpful, however I see what Tanner was saying. When I click on either of the links, it opens the Data Studio itself, not the actual report. Is there a direct link you have? Or was it removed?

  3. Hi Liam,
    I also stumbled upon this and it looks incredibly helpful, however I see what Tanner was saying. When I click on either of the links, it opens the Data Studio itself, not the actual report. Is there a direct link you have? Or was it removed?

  4. Pingback: 4 usos de Google Datastudio - Juan Ignacio Alberola

  5. Great reports. Thank you. When I start using my adwords data, I am getting many of the charts as Invalid Dimension / Metric. Is there something I am going wrong or need to adjust?

    1. Hi Chris,

      If you can open up your dataset for Google Ads. When this error happens, it is typically the dataset that is empty.
      You can try refreshing the dataset to pull the information from the data source.
      After refreshing, close out of the dataset and then open again to make sure it has the data.

      Best Regards

  6. This report is awesome but for some reason i get an invalid metric on the ROAS data, which is quite key to the report for me. The ROAS metric not being there knocks out whole tables, for example the campaigns report.

    All the rest of my data seems to be fine, do you know why the ROAS would be invalid?

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