Generative Engine Optimisation (GEO) – The Ultimate Guide
Change is the only constant in today’s rapidly evolving digital marketing landscape. Staying up to date with the latest innovations isn’t just a choice – it’s a necessity for survival.
CRM Retargeting: Leverage First-Party Data Targeting
As the digital marketing landscape shifts towards greater privacy and data protection, the reliance on third-party cookies has diminished, forcing marketers to explore new, more robust strategies. One of the
Zapier Advertising Integration – Boost Ad Performance
In today’s digital age, the efficiency and effectiveness of advertising campaigns are more crucial than ever. Businesses strive for a higher return on investment (ROI) with every penny spent on
CRM Advertising with Google, Facebook & LinkedIn
In the ever-evolving realm of digital marketing, a transformative synergy has emerged – the fusion of Customer Relationship Management (CRM) and advertising. This convergence goes beyond the conventional ad management,
Google Ads for Mortgage Brokers – The Ultimate Guide
In today’s digital landscape, mortgage brokers are swiftly moving to online advertising to bolster their outreach, optimise lead generation, and elevate their brand’s stature. Ad platforms such as Google, Microsoft,
Google Analytics 4 Migration Checklist
Are you ready to take your analytics game to the next level with Google Analytics 4 (GA4)? As the latest iteration of Google’s robust analytics platform, GA4 offers enhanced tracking
Preparing for the End of Third-Party Cookies
The world of digital marketing is in the midst of a significant shift as third-party cookies are coming to an end. This change will have far-reaching implications for businesses that
How to Choose and Pay your PPC Agency – The Ultimate Guide
With so many PPC agencies and types of ad management services out there, it can be difficult to know where to start when looking for one. There are many ways
Google Ads for Dentists & Orthodontists: Tips & Tricks
Google Ads (formerly Google AdWords) works very well for dentists looking to increase patients. This article covers recommendations that are specific to the dental industry, along with some general best practices
Copy Writing Tips – Create better Adverts, Websites and More
When writing great copy for online advertising or your website, it’s best to put yourself in your customer’s shoes and think about what it is that they want to get
What is Digital Marketing? – The Step by Step Guide
Although most business leaders think that they have a good conception of what the term “digital marketing” means, delving a little deeper into the nuts and bolts of what it
Google Ads for Accountants – The Ultimate Guide
In today’s competitive digital landscape, accounting firms face the challenge of standing out and attracting high-quality clients. Google Ads offers a powerful solution, allowing accountants to connect with potential clients
Beauty Salon & Spa Days for Google Ads / Google AdWords
Beauty Salons, also known as day spa’s are typically local business that target clients in the nearby area, your local town or city. The range of services offered by beauty
Locksmiths using Google Ads – Get More Leads Now
In today’s digital age, online advertising has become an essential component for businesses in all industries, and locksmiths are no exception. However, the locksmith industry presents a distinct challenge due
PPC Software Systems & Tools – 4 of the Best Paid Tools
There are many good paid PPC software systems, but our favourites listed alphabetically are: Adalysis Optmyzr Opteo Wordstream These companies all have extensive experience in PPC before creating software tools-
What is PPC Advertising ? Learn the Basics of Pay-Per-Click (PPC)
Are you a small business owner looking to boost your brand’s visibility and drive qualified leads? If so, you’re probably well aware that marketing is your most valuable tool. However,
Track Paypal Conversions- Google Ads & Analytics, Facebook
Accurate conversion tracking is vital for businesses utilising PayPal as their e-commerce payment gateway. However, some PayPal users have experienced missing transaction data in platforms like Google Analytics, Google Ads,
Auto-Event Tracking – Google Tag Manager Google Analytics
Google Tag Manager has become the most popular tag management solution in the world. GTM is used for deploying tracking scripts for Google Analytics, Google Adwords and also third party systems
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