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Digital Marketing

Generative Engine Optimisation (GEO) – The Ultimate Guide

Change is the only constant in today’s rapidly evolving digital marketing landscape. Staying up to date...

CRM Retargeting: Leverage First-Party Data Targeting

As the digital marketing landscape shifts towards greater privacy and data protection, the reliance on third-party...

Zapier Advertising Integration – Boost Ad Performance

In today’s digital age, the efficiency and effectiveness of advertising campaigns are more crucial than ever....

CRM Advertising with Google, Facebook & LinkedIn

In the ever-evolving realm of digital marketing, a transformative synergy has emerged – the fusion of...

Google Ads for Mortgage Brokers – The Ultimate Guide

In today’s digital landscape, mortgage brokers are swiftly moving to online advertising to bolster their outreach,...

Google Analytics 4 Migration Checklist

Are you ready to take your analytics game to the next level with Google Analytics 4...

Preparing for the End of Third-Party Cookies

The world of digital marketing is in the midst of a significant shift as third-party cookies...

How to Choose and Pay your PPC Agency – The Ultimate Guide

With so many PPC agencies and types of ad management services out there, it can be...

Google Ads for Dentists & Orthodontists: Tips & Tricks

Google Ads (formerly Google AdWords) works very well for dentists looking to increase patients. This article...

Copy Writing Tips – Create better Adverts, Websites and More

When writing great copy for online advertising or your website, it’s best to put yourself in...

What is Digital Marketing? – The Step by Step Guide

Although most business leaders think that they have a good conception of what the term “digital...

Google Ads for Accountants – The Ultimate Guide

In today’s competitive digital landscape, accounting firms face the challenge of standing out and attracting high-quality...

Beauty Salon & Spa Days for Google Ads / Google AdWords

Beauty Salons, also known as day spa’s are typically local business that target clients in the...

Locksmiths using Google Ads – Get More Leads Now

In today’s digital age, online advertising has become an essential component for businesses in all industries,...

PPC Software Systems & Tools – 4 of the Best Paid Tools

There are many good paid PPC software systems, but our favourites listed alphabetically are: Adalysis Optmyzr...

What is PPC Advertising ? Learn the Basics of Pay-Per-Click (PPC)

Are you a small business owner looking to boost your brand’s visibility and drive qualified leads?...

Track Paypal Conversions- Google Ads & Analytics, Facebook

Accurate conversion tracking is vital for businesses utilising PayPal as their e-commerce payment gateway. However, some...

Auto-Event Tracking – Google Tag Manager Google Analytics

Google Tag Manager has become the most popular tag management solution in the world. GTM is...

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Contextual Placements – What is Google Display Keyword Targeting

Contextual placement is targeting based on website content- instead of selecting managed placements individually. Content Keywords...

Placements Targeting (Banner Ads) on Display Sites

The proper placement of your ads can be just as crucial to their success as the...

How to use Google Ads Similar Audiences to improve your Marketing

Besides the fact that it has one of the widest reaches of all online marketing platforms,...

In-Market Audiences – What are Google In-market Audiences?

If you were to design the perfect advertisement, what would it look like? Ideally, you’d want...

DSA / Google Ads Dynamic Search Ads – Google AdWords DSA

Figuring out how to use Dynamic Search Ads(DSA) could help you to grow your business by...

Google Shopping Tips – The Ultimate Guide to Google Shopping

Google offers various advertising tools that are designed for certain types of businesses. If you’re marketing...

How to use RLSA – Remarketing Lists for Search Ads

The way we use paid search is ever-changing. Instead of basing everything solely on keywords for...

How Local Businesses can use Google Ads Successfully

This article is a guide for how local businesses can use Google Ads effectively. You’ll learn...

Google Ads Remarketing Tips – The Ultimate Remarketing Guide

In today’s competitive digital landscape, effective advertising strategies are vital for reaching potential customers. One powerful...

Category: Digital Marketing

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