We setup Adwords Remarketing to show ads to people who have previously visited your website or mobile app. With Dynamic remarketing we take this a step further, showing previous visitors ads with the exact products or services they viewed. With messages tailored to your audience, dynamic remarketing helps you build leads and sales by bringing previous visitors back to your website to complete what they started.
We setup Adwords Remarketing for Search (RLSA) to retarget your past website visitors as they search on Google. Bid on wider keywords that you don’t usually bid on, just for people who have recently visited your website to increase qualified search traffic. Bid higher to your most engaged past website visitors.
The Google Adwords Display Ad Builder is a template tool for creating static and dynamic adverts. The ad builder will scan your landing page and create adverts in various sizes. The ads inherit elements from your website landing page such as image, logo and colours for a consistent brand. Some customization options are also available within the templates. Ad Builder does work better on certain websites depending on factors like page elements, content display and coding. Useful for testing static ads- before having images graphically designed. Great for building dynamics Ads!
Adwords Static remarketing is showing adverts that do not change, unlike dynamic remarketing which do! Static image Ads can be created using the display ads builder or graphically designed images. Significant research, testing and publications agree dynamic ads perform better than static ads- in both CTR and conversion rate.
So why use static at all? Setting up static ads is much faster than dynamic remarketing. Dynamic remarketing requires changes to individual pages on your website for dynamic tracking variables. Static ads can be sufficient or, at least, a suitable starting point if your website does not have lots of pages for a multitude of services and products.
Adwords Dynamic remarketing shows ads containing the products and services that past site visitors viewed on specific pages of your website. Dynamic Ads remarketing scale with your products or services.. Industries that need to remarket lots of pages, products, services and ads- alike flights, hotels, jobs, real estate, travel and like e-commerce with lots of products- are best starting with dynamic ads right away. Industries
Google Analytics or Adwords can be used to build audience lists. Google Analytics however offers far more sophistication in building audience funnels.