Creating audiences for targeting on Facebook can be done during the setup of a new campaign, or using Facebook Audience Insights. You can choose between everyone on Facebook,...
Ad Rotation controls what percentage of impressions each ad version receives. It is used to help test adverts (A/B testing) and ultimately control which adverts receive the...
Ad Extensions expand the base advert and give the searcher more options to interact with you. They also take up more space on the page, improve expected CTR, and look great!...
A bid adjustment is modifying the set bids by a percentage based on factors such as location, device, time of the day, past website visitors and more. Bid adjustments modify...
Keyword selection, as well as match type, are used for targeting people as they search in Google. Keyword match type determines how closely a search term entered into Google...
Targeting is the most important area for successful advertising. If the targeting is wrong, it doesn’t matter how great the ad copy and landing pages are. Targeting on...
What is Account Organisation Account organisation is the arrangement of campaigns, ad groups, ads, keywords and other targeting methods to improve performance reporting and...
There are many types of Google AdWords campaigns for building a marketing funnel. AdWords targeting is used to build prospects at all stages of their purchase funnel. From the...
What is PPC (Pay Per Click)? PPC is online advertising where advertisers compete for advertising space through numerous auction formats. It is called pay per click which means...