Category Archives: Bing Ads

Bing Ads, Facebook Ads

What is Keyword Match Type for Adwords PPC

different-keyword-match-types

Keyword selection, as well as match type, are used for targeting people as they search in Google. Keyword match type determines how closely a search term entered into Google (or Bing, Yahoo and Twitter) must be to the keywords selected within these PPC platforms. Selecting the most suited keyword matching options can help increase traffic…

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