Category Archives: Bing Ads

Bing Ads, Facebook Ads

What is Keyword Match Type for Adwords PPC

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Keyword Match Type Explained Match type determines how closely a search term entered into Google, Bing, Yahoo and Twitter must be to the keywords selected within these PPC platforms. Selecting the most suited the right keyword matching options can help increase traffic or/and improve return on investment. Google Adwords has four match types which include…

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