Google Shopping Management
Optimisation for revenue and profit targets.
Why AdWords Shopping Ads?
Track Sales in AdWords & Google Analytics
Match search terms with Product Images & Prices
Product Specific landing Pages
More Qualified Traffic
Run Text Ads and Product Ads at the same time
Bid by product category, ID, brand and more
Optimise by product category, brand, ID or custom labels
Google AdWords Shopping Setup & Management
1. ADVERTISING RESEARCH & ANALYSIS
2. BUILDING & CONFIGURING YOUR ACCOUNT
3. ADWORDS CONVERSION TRACKING & GOOGLE ANALYTICS
4. ADWORDS MANAGEMENT, TESTING & OPTIMISATION
We organise your campaigns in a retail-centric view of your products. Initially we organise your shopping campaign by Google category, retail brand or product type. Then we subdivide further using the product attributes that is most meaningful for the products you offer. We may also use custom labels depending on the number of products. Finally we set bids at the product ID/SKU level based on the return on ad spend.
We complete a quality check on your current data feed for Google Merchant Centre. If you don’t already have a data feed, we build and optimise this using our Shopping Data Feed Manager. All we require is an xml url of your product catalog, and we can add in both missing mandatory and optional product attributes not updated in your shopping cart.
Scheduled weekly and monthly reports showing your company’s total sales revenue and costs. SKU/Product ID sales reports showing ROI by product. Each report is taken directly from your AdWords and Google Analytics accounts and shows performance comparisons over time.
Shopping campaigns can be organised using a hierarchical structure of product attributes. For example, segment by Google Category, Product Type or Brand then subdivide by other product attributes to provide a retail-centric in line with your website and/or catalogue.
The final sub-divide will be product ID/SKU which makes it easier to bid by product ROI instead of by category.
Google Shopping does not use keywords, and therefore has no match type other than the default broad match. We set up exact match negative keywords combined with standard broad match negatives to ensure your ads don’t appear for irrelevant searches on Google. This boosts your CTR and gets your product adverts into more competitive auctions.
AdWords Shopping Features Summary
AdWords Shopping Management: Monthly Plans
Grow your AdWords Shopping campaigns with a comprehensive service and flexible pricing based on your requirements. Fixed monthly pricing is listed as budgetary and we also offer custom plans or by the hour services. If you spend more than £10,000 per month on AdWords Shopping, pricing is provided upon request as either a fixed monthly price or an hourly rate.
SHOPPING MONTHLY PLAN
- Shopping Budget
- Google Analytics Management
- Google Shopping Management
- Google Merchant Center Management
- Google Search Console Management
- Less than £300
- Less than £1000 Pounds
- Less than £5000
All plans have no initial setup fees other than the monthly management fee. The pricing is vat exclusive.
Why One PPC Ltd ?
x5 AdWords Certified Partner
Google Shopping Certified
No Contracts, Just Results
Pay as you go for results.
Over 150 Reviews
+150 Online Reviews
Free AdWords Audits
Shopping feed and product group audit.
Pay Monthly, or by the hour.
30 day money back guarantee