HubSpot Closed Looped Marketing – Which Leads become Sales?
Advertising is to companies what education is to economies: everybody knows that it’s a good idea, but finding out how one affects the other is trickier than you’d think. Marketing
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Welcome to our advertising blog, where we explore the latest best practices by blending manual techniques, automation, and AI innovations.
How to use Custom Intent Audiences on the GDN & YouTube
Marketing is a dog-eat-dog world and you need a way to stand out from the crowd. Thankfully, custom intent audiences are the perfect way to reach a specific audience when
Optimise Your YouTube Advertising Strategy to improve ROI
YouTube is arguably one of the biggest platforms on the internet for marketers to advertise on. Hundreds of hours of content are uploaded every single minute to YouTube’s service and
What Is YouTube Remarketing and Why Should You Use It?
As the largest online video content platform in the entire world, YouTube has become a golden marketing opportunity that any business can take advantage of. With well over 30 million
Sponsored InMail – How to Reach People on LinkedIn with Email
When we are looking for comprehensive communication between businesses and clients, we need the quickest methods to get to the people that matter. LinkedIn Sponsored InMail Ads can give you
Discover The Value Of LinkedIn Ads Sponsored Content
Linkedin is a fantastic platform for engaging with your target audience and growing leads. Linkedin is also ideal for B2B business models and has been designed for this purpose. Once
LinkedIn Ads Types & Formats – All the Available Ad Options
When you are looking to get your business out there, LinkedIn is undoubtedly a treasure trove of leads for the B2B market (business to business). There are more than 500
LinkedIn Ads Targeting – Building your Funnel on LinkedIn
LinkedIn has become one of the most powerful social media platforms for B2B marketing, providing businesses with a unique opportunity to reach a highly engaged and professional audience. With over
Amazon Ads Bidding Strategies – All you need to know
Some basic bidding tips for Amazon ads, is to bid higher by more restrictive match type – as well keyword type (category vs brand keyword) Sponsored Brands Ad Type –
Amazon Ads Optimisation – The Best Amazon Advertising Tips
When you optimize your campaign, you examine four factors: budget, ASINs, keywords, and bids. Adjusting these factors according to your objectives ensures you’re getting the best results possible for your
Amazon Ads Reports – The most important KPI for Monitoring your Ads
Amazon Ads provides detailed reporting. First though you need to learn what the various metrics are and how to interpret metrics them. Campaign reporting helps you measure performance and identify opportunities
Learn How to decide on your Amazon Ads Strategy and Tactics
To achieve your advertising objectives and get the best ROI for your budget, it’s important to decide on the strategy for setting up and optimising your Amazon Ads campaigns. As you’re
How to Set Up Amazon Ads Campaigns – The Step by Step Guide
Setting up Amazon Ad campaigns is relatively easy, even with all the new targeting features. We run through the process as a sequence of steps below. Create campaign Start by
Amazon Ads Targeting options – The Ultimate Targeting Guide
Amazon’s sponsored ads have a vast range of targeting options to reach prospective customers on the Amazon marketplace. Selecting the most suited targeting options helps you to achieve your campaign
Types of Amazon Ads – All the Adverts you can use on Amazon
Amazon Advertising has ad types that suit different marketing objectives. Sponsored Product Ads are well suited for reaching prospective customers with high purchase intent at the bottom of the marketing
What is Google Ads and how does it work?
In today’s digital era, where online marketing has become an essential component of business growth, finding the right tools to reach and engage your target audience is crucial. Among the
The Ultimate List of Email Marketing Tips
Email might not be as flashy as social media marketing or search engine optimisation, which means that it can and does often get forgotten. However, few platforms have a broader
How to Use Google Ads Recommendations Tool Effectively
Google wants to make its services more valuable to business customers who use its advertising platform. And one of the ways the Califonia-based company hopes to achieve this is through
How to Use LinkedIn Lead Gen Forms to Capture More Leads!
Having been launched back in February, you’ve probably heard a little about LinkedIn’s new Lead Gen Forms feature. However, if you’re a little confused about how to incorporate and utilise
LinkedIn Matched Audiences: All You Need To Know
LinkedIn’s Matched Audiences targeting allows businesses to reach known “warm” audiences on the platform. It enables businesses to retarget these audience in three primary ways: website cookie list retargeting, contact
The How To Use The Google Ads Editor Guide
In the realm of digital marketing, Google Ads reigns as a powerful platform for businesses to promote their products and services. With its extensive reach and precise targeting capabilities, it
Google Ads Keywords | Research & Keyword Selection Guide
In the competitive world of digital marketing, effective targeting is not just beneficial; it is crucial for the success of your Google Ads campaigns. Keywords are the linchpin of any
Ad Groups: How to Create More Effective Ad Groups for PPC
Ad groups are vital for any effective advertising campaign, but many people don’t know how to use them correctly. In this blog post, we’ll show you how ad groups work
Google Optimize Guide: Conversion Rate Optimization Made Easy
Your online presence is the beating heart of all your marking endeavours. Even if your website doesn’t make use of e-commerce, that doesn’t mean that it isn’t a valuable and
How To Use Google Ads Campaign Experiments And Drafts
Companies have been using A/B split testing to test different digital advertising approaches since time immemorial. But it’s only recently that Google, our beloved master, has decided to incorporate the
Targeting in Google Ads – How to Reach and Convert Customers
Welcome to the dynamic world of online advertising, where precision meets opportunity. At the heart of this digital landscape lies targeting, the cornerstone that enables advertisers to deliver their messages
Google Ads Campaign Settings – Maximise Advertising Results
In today’s digital landscape, Google Ads has become an indispensable tool for businesses aiming to effectively reach their target audience. However, setting up a Google Ads campaign requires more than
Google Ads Optimisation Routine Checklist – Manual & AI
Google Ads optimisation has evolved from purely manual adjustments based on observational data to a sophisticated blend of manual oversight and mastery of Google’s AI technologies. In today’s dynamic digital
How Much Does Google Ads Cost? – The Ultimate Explanation
In today’s digital era, online advertising plays a crucial role in driving business growth and increasing brand visibility. With millions of people actively searching for products and services on the
How to Optimise Facebook Ads to Skyrocket Your Conversions
The internet is chock-full of articles that give you unhelpful hints about how to optimise your Facebook adverts. Some of those hints tell you things like, “create an audience” with
Youtube SEO – The Ultimate Guide to Ranking High in Youtube
YouTube is one of the biggest websites online; a mega-platform that has become the go-to source for those seeking to engage in video marketing. While there are other platforms available,
Display Advertising Tips to increase ROI
Google AdWords is split into two networks; the Search Network, and the Display network. If advertising on the Search network, businesses place text ads in the results. However, using the
Achieve your Goals with Google Ads Bidding Strategies
In the fast-paced world of digital marketing, selecting the right Google Ads bidding strategy is crucial to achieving your goals—whether it’s increasing brand awareness, driving traffic, generating conversions, or maximising
SEO Costs Explained – SEO Pricing & Fees UK – How Much?
SEO stands for Search Engine Optimisation, and it’s central to every digital marketing strategy out there. With SEO, you improve the organic search engine performance of your website. Implementations are
How to Measure Success: Google Ads Conversion Tracking Guide
In the fast-paced realm of digital marketing, the ability to precisely track the effectiveness of your advertising efforts is indispensable. Google Ads online conversion tracking stands out as a cornerstone
Facebook Ads Manager – For Learning How to use Ads Manager
If you’re going to be running Facebook Ads, you need to become familiar with Facebook Ads Manager. It’s a vital tool for running these kinds of ads and it can
Facebook Business Manager : The Ultimate Guide
For businesses with a wider team and other associates that all need access to information about marketing and advertising efforts on the Facebook platform, using Facebook Business Manager is absolutely
How to Use Facebook Audience Insights – Facebook Ads Audiences
Making the most out of Facebook Audience Insights as an analytical tool for your business has never been more important. Not only is it completely free of charge to use,
Facebook Analytics : All You Need to Know Guide & Best Tips
In today’s busy marketplace, there’s no escaping the need for your business to implement a strong social media marketing strategy. With over one billion active users on the platform, Facebook
Facebook Campaign Objectives : What Every Advertiser Needs to Know
Are your Facebook ads hitting your targets, or are they falling short of the mark? One smart way to figure this out is by using Facebook ads campaign objectives. If
Facebook Targeting Explained – How to use Facebook Targeting
The online world has changed not only how and when we view advertisements. If we’re the ones delivering them, it has also changed how we do that, too. Especially if
Facebook Campaign Planner: How to Plan your Campaigns better
Facebook Campaign Planner can be another great tool on your way to creating an effective online marketing campaign. However, it is only available to advertisers who have used the reach
How to Use a Facebook Page for Marketing Your Business
As a business owner, you will probably already be aware of the huge advantages the Facebook Pages have to offer you. This social media platform sees more than two billion
Facebook Pixel: Setup, Measure, Optimise and Retarget
Facebook Pixel is no longer a new invention, having been around for a few years. However, the social network is making improvements to Pixel year on year. This means that
Facebook Dynamic Ads: Remarketing your website products
If you’re looking for a successful ad format that affords you all kinds of great opportunities, you should think about using Facebook Dynamic Product ads. It makes the task of
Facebook Messenger Ads: How to Use Them in Your Business
As you probably know by now, Facebook is a fantastic platform for advertising and targeting customers. But have you ever tried Facebook Messenger Ads? This is one unique way of
What Is Instagram Advertising & Why Should You Be Using It?
Instagram is a thriving platform right now, and it’s one that you should get involved with if you want to become a more successful marketer. Of all the social media
What Is SEO / Search Engine Optimization?
SEO is something that most businesses are utilising in the modern day, and it can really help you to achieve the growth for your company that you really want. After
Google Search Console Guide – Google Webmaster Tips
Are you eager to make sure that you are optimizing your site and enhancing its presence online by increasing the ranking? Then, you need to check how Google views your
Facebook Ad Formats & Types – The Ultimate Guide Tips Tricks
Facebook is one of the world’s leading advertising platforms – if not the leader – and yet far less space is dedicated to understanding it than, say, Google, with which
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